UGA athletic board approves ticket price increase for Georgia-Florida game, other stuff

St. Simons Island — Unless you’ve been following me on Twitter @ajcuga — and you really should — you haven’t heard much from me this morning. That’s because I’ve been covering the annual spring meetings of the Georgia Athletic Association’s executive and full board all day.

They finally adjourned for lunch and golf. Me? Well, after wolfing down a chicken sandwich I get to sit down and let you know what all happened in the Butler Room at the historic King & Prince Resort.

In two words — nothing historic.

The biggest news of the day was probably the board’s approval of Athletic Director Greg McGarity’s recommendation to increase the price of individual tickets for the annual Georgia-Florida football game in Jacksonville.

Ticket prices — which McGarity points out have been the same for the last five years — were raised from $40 to $60 for regular seats and $70 to $100 for club level seating for the 2012 season. Florida’s athletic board approved the same increase at its fall meeting.

“If you look at other schools that play this type of game, we’re way behind the curve,” McGarity told the board. “While it may cause some sticker shock today, I think we’ll always be at market or below.”

McGarity pointed out that the regular-seating prices remain below Alabama-Auburn ($65), Army-Navy ($65), Michigan Ohio State ($70), Notre Dame-Southern Cal ($70), Texas-Oklahoma ($110) and most others of that ilk.

McGarity’s motion to propose incremental increases in 2014 (to $70/$110) and 2017 ($75/$120) were tabled for future discussions. Florida is going to address a possible 2014 increase next month. The two schools were in tandem on ticket costs.

“We’re just trying to stay ahead of this and generate some more revenue,” McGarity said. “And we do feel like this is a unique game.”

*****

For me, one of the most interesting — and indirectly funny — news items of the day was the fact that football ticket contributions actually increased $300,000 beyond projections for 2011-12 ($23 million) despite the Bulldogs coming off a 6-7.

That prompted a humorous exchange between executive board member Bob Bishop and President Michael Adams.

“That really says some that we increased contributions by more than $300,000 after we went 6-7,” Bishop remarked.

“Let’s don’t test that again,” Adams quipped.

McGarity theorized that is owed in part to opening against Boise State in the Chick-fil-A Kickoff Game in the Georgia Dome on Sept. 3. The Bulldogs quickly sold out their allotment of 53,000 tickets for the game.

*****

The most pertinent news of the day, in my opinion, came from McGarity, who declared in no uncertain terms that baseball coach David Perno will be back for at least one more season.

“Oh, yeah, absolutely. Dave’s coming back next year,” McGarity said after the board meeting adjourned. “If there were coaching changes you would have heard them in there. The bottom line is it is what it is this year.”

Unless it wins the ongoing SEC Tournament, Georgia (28-29, 16-14 SEC) will miss out on an NCAA Tournament berth for the second year in a row. The good news is the Bulldogs made a 12-game inprovement over last season while playing the nation’s second-toughest overall schedule and finished fourth overall in the conference despite losing a starter (center fielder Johnathan Taylor) to a career-ending injury for the second year in a row. The bad news is a 12-15 mark against non-conference competition.

McGarity said Perno’s failure this season over-scheduling. He said SEC teams on average played three to five non-conference games against teams with a Top 25 RPI. Georgia, he said, played 17.

“I hate to deal with could-haves and would-haves, but it speaks to what I call ‘the art of scheduling,’” McGarity said. “We talked about this in the fall. I said, ‘Dave, next year we need to have a schedule that is totally different.’ We played 56 games this year, 28 at home and 28 on the road. That model needs to look like 37 or 38 home games and maybe 18 road games. That’s what our model will look like next year. We’ve got Tech; we’ve got Clemson; we’ve got UCLA. That’s enough.”

Perno’s current contract runs through 2015.

*****

GAA board member emeritus Sonny Seiler said the search continues for Uga IX. Uga VIII, Georgia’s English bulldog mascot, passed away this past February with lymphoma.

“Russ,” the interim mascot and a cousin in the lineage, has sired two litters, but a suitable mascot was not produced, Seiler said.

“We’re going to let Russ do Picture Day and start the season,” said Seiler, whose family has presided over the mascots since the 1956. “We hope to have one big enough maybe two-thirds of the way through t season. But Russ has a fan club of his own, you know. He can handle the job.”

*****

Other stuff: McGarity said Georgia needs to improve in all its fall sports in order to improve it’s place in the national all-sports standings. The Bulldogs are currently No. 36 but should move up considerably after all the spring sports are concluded. Georgia is still competing in track, men’s golf and baseball. But cross country, soccer, volleyball and, yes, football, must do better each fall. . . . The board approved an $89.95 million budget, up $5 million over last year. . . . Senior tight end Aron White was named a student-athlete representative to the board. White graduate last winter but is pursuing a masters in sports management. . . . The board approved a $1.61 million expenditure from is unallocated funds account. It will be used to put in a new sound system at Stegeman Coliseum and aesthetic improvements to the ceiling; to retrofit a commons room in the Rankin Smith Center for student-tutor interaction; for moving computer servers from the Rankin Smith building to the Butts-Mehre Complex; and for cleaning and painting 6,000 precast clips at Sanford Stadium.

153 comments Add your comment

JAWJeRDAWG

May 26th, 2011
2:58 pm

Enjoy your ‘time-off’ at SSI, and thanks for the UGA updates. Go Dawgs!

JAWJeRDAWG

May 26th, 2011
3:06 pm

Wonder if today’s blog will evoke as many disrespectful comments on Coach Richt as yesterdays? INHO, MANY of them were totally classless. .. Go Dawgs!

Send'em U hauls

May 26th, 2011
3:08 pm

Fire Perno and then Richt after Muschamps guarantee!

Send'em U hauls

May 26th, 2011
3:12 pm

Richt should heed advice from this former Preacha man…….http://www.youtube.com/watch?v=P0q4o58pKwA

Kdawg

May 26th, 2011
3:12 pm

Pay more to watch the Bulldogs lose yet again in Jacksonville? No thanks.

Send'em U hauls

May 26th, 2011
3:13 pm

tide roll

May 26th, 2011
3:13 pm

The Athletic Board should have voted set aside funds from their giant budget in order to pay for Dawg fans’ tickets to the Florida game. As compensation for pain and suffering!

JB

May 26th, 2011
3:16 pm

There was a 800 gorilla in the room….and nobody said a word. Interesting…………..But the baseball coach was covered……???/

Real Dawg Fan

May 26th, 2011
3:17 pm

There was your comment JAWJeRDAWG, they dont waste any time do they

GO Dawgs!!

JAWJeRDAWG

May 26th, 2011
3:20 pm

@ Real Dawg Fan

Thought it would be within 10, and they were. .. Go Dawgs!

Southern DisComfort

May 26th, 2011
3:22 pm

Pay more money to watch the Gators win every year?

Kdawg is right, forget it.

In Da hunt...not

May 26th, 2011
3:23 pm

UGA is # 36 in all sports standings. Looks like McGarity should have his list ready for heads to roll.

S GA AU FAN

May 26th, 2011
3:23 pm

Tickets should be $100 for Florida fans and $50 for Georgia fans. You shouldn’t have to pay as much to watch your team lose…

Nate the Great

May 26th, 2011
3:24 pm

Send’em U hauls:

Can we send you and the rest of the CMR haters/bandwagon fans U-hauls after the season? You morons wouldnt have anything other than 8-5 expectations each year if it weren’t for CMR. Because of jerks like you I fully understand when other fans call us class-less and delusional, which is hard to handle coming from someone wearing jean shorts!!

Skitty Fritty

May 26th, 2011
3:24 pm

Why do our leaders always try and make it sound better by stating other schools are charging more? Who cares!

This is what I hear when gas prices go up. At least it’s less expensive than Europe. Who cares, I live in America.

Skitty Fritty

May 26th, 2011
3:27 pm

football ticket contributions actually increased $300,000 beyond projections for 2011-12

Was this a revenue increase over 2010-11 or did it exceed their PROJECTIONS? I think we are being sold a bill of goods on this one.

MMA is stupid

May 26th, 2011
3:28 pm

One way or another the problem is fixed this year. We win and all are happy or we lose again like last year and the staff is fired….either way kids….

I prefer keeping Richt, but getting a very very well established offensive coordinator.

Nate the Great

May 26th, 2011
3:32 pm

If the $20 increase in ticket price is too much then you aren’t going to jax because you can’t afford it!! If you are already spending several hundred dollars (and others thousands of dollars), then $20.00 isn’t going to make you flinch.

Simple Fact: Those of us that can afford it, do it.

Beast from the East

May 26th, 2011
3:33 pm

7576DAWG,
Both universities are paid handsomely to play the game in Jax.

Skitty Fritty

May 26th, 2011
3:33 pm

Nate the Great:
I guess you don’t care when prices go up for any of the services you use?

4th in the WEST!

May 26th, 2011
3:34 pm

Simple. Don’t go!

7576DAWG

May 26th, 2011
3:34 pm

All this talk about revenue and making money and no study on how much is lost in Athens by not having the Florida game there every other year. If I was a business , from the Motels to the Bars and everybody in between, I would want to know how much I am losing to the merchants in Jacksonville and St. Simon.

Beast from the East

May 26th, 2011
3:34 pm

Chip,
When you gonna let DawginLex back on here?
Come on, man!

1eyedJack

May 26th, 2011
3:37 pm

Mo’ money, mo’ money, mo’ money! Let’s add more seats to Sanford Stadium.

In Da hunt...not

May 26th, 2011
3:39 pm

$20.00 dollars more for Grantham to give the choke sign is way too much.

Send'em U hauls

May 26th, 2011
3:40 pm

Both baseball and football teams finishes under .500 and we have coaches raises along with raising ticket prices in the future. Still losing top recruits to Bama and other schools. Something is wrong here.

Michael

May 26th, 2011
3:41 pm

The Dawgs will never again be big time winners with a Preacher as HC.

Georgiadawg70

May 26th, 2011
3:43 pm

Wise up. Boycott Jax

Beast from the East

May 26th, 2011
3:44 pm

Have to agree with Nate the Great. Most folks end up spending several grand for the trip to Jax. Another $20 bucks isn’t gonna hurt, plus it goes to your school’s athletic budget. They haven’t raised those prices in 5 years. Other than the vaule of our homes, what hasn’t gone up in price the past 5 years?

Send'em U hauls

May 26th, 2011
3:44 pm

UGA cant even get a mascot ready for this fall. Time for changes…..

Tobias Funke

May 26th, 2011
3:46 pm

CHIP

I think I found a boo boo in your article. I saw somewhere else that tix were raised from $40 to $70 for regular seats and $60 to $100 for club level seats. Which is it Chip?

Dawg4ever

May 26th, 2011
3:47 pm

Until UGA improves it’s performance on the field, no UGA fan should pay more. Pathetic performance on the field doesn’t warrant paying more money. Hell, UGA should pay Ga. fans for paying the freight to go to watch Richt and his clowns perform on the sidelines and between the strips.

1eyedJack

May 26th, 2011
3:49 pm

My cable bill has gone up more than that in the last five years.

Dawg4ever

May 26th, 2011
3:49 pm

J/B/, know what you are saying. You forgot, UGA and McGarity reward coaches that put a terrible product on display. Richt, Perno, Landers, Clark, Fox, any coach that losses at UGA will always have job security. Hell they will get a raise if they don’t know how to coach, but they can get one kid to committ to the progtram.A.E McClendon, and Ball. Still waiting on Ball to get a big time recruit. But it’s UGA, whcih stands for mediocrity from football, basketball, baseball, but we can hold our heads up high for the women’s softball team. Want a f——–g joke this program has become

Tobias Funke

May 26th, 2011
3:52 pm

Nothing like some price gouging during a recession. THANKS MIKEY ADAMS, you AHOLE.

tide roll

May 26th, 2011
3:54 pm

The Board, Michael Adams, Mark Richt, and this new AD of yall’s needed to use this opportunity to formally apologize to Dawg fans for their football programs horrendous performances vs. Florida through the years UGA is barely competitive, For a school with UGA’s resources to lose 18 games in the past 21 years is beyond inexcusable. And for the Board to now vote to increase ticket prices for ya’ll to have the priviledge of witnessing this onesided debacle borders on unconscionable. And ya’ll put up with it. what does it take to embarrass you? Who is this McGarity? Are any decisions up there based on performance. He and Adams just do what comes easiest, like re-upping your mediocre basketball coach. What a program…. Did the board set aside money to compensate the young lady for the loss of her red panties, or were they returned to her?

Tobias Funke

May 26th, 2011
3:55 pm

1eyedJack

Don’t worry. Cable companies will be extinct in 5 years. You should jump on a new TV with internet addapters. Hook your computer up to the TV and watch Hulu.com for free.

4th in the WEST

May 26th, 2011
3:56 pm

If you are broke and poor, just admit it! 20$ really? Tables will turn starting this season with MUSCHUMP at the helm. We will have his and his round friends number for years to come. I am more concerned about SCe than the criminals in Gville.

BTW, UGA does not need you as much as you need them!!!!!!!!!!!!!

Nomobama

May 26th, 2011
3:56 pm

so uga fans will have to pay more to see another loss to the gators. Priceless.

Tobias Funke

May 26th, 2011
3:58 pm

tide roll

How many people have you helped in the Tuscaloosa area? Or do you just care about Georgia football?

Edawg

May 26th, 2011
3:59 pm

Good blog Chip. Thanks for the updates.

4th in the WEST

May 26th, 2011
4:01 pm

Doug4never jump! You TROLL!

Oprah got da big butt too

May 26th, 2011
4:05 pm

Guess UGA fans will have to sit and watch the beatdowns for another $ 20 bucks.

Tobias Funke

May 26th, 2011
4:07 pm

Have you ever seen one of these tickets sell for face value? Me neither.

Dawg4ever

May 26th, 2011
4:08 pm

4th in the west, you can’t even spell. but i bet finishing 4th in the east makes you happy. How can you come on this blog and give a fan of a team that finishes 4th in the West a hard time when UGA has finished 4th in the East for 2 years running. Or maybe we finished 3rd one year. Either way, shows you what most people already know about UGA fans, they love to brag about finishes in 3rd or 4th place. Hell their coaches get raises for it, why shouldn’t the fans be happy

Rueben Houston is a Tech man

May 26th, 2011
4:20 pm

The sad truth is that the association is more concerned about making money off the JAX game than actually winning the darn thing.

ryan

May 26th, 2011
4:21 pm

Smart move raising ticket prices in a bad economy with an NFL lockout you figure they would lower ticket prices not raise and bring in more fans maybe NFL fans this a dumb move .

PTC DAWG

May 26th, 2011
4:22 pm

Tide Roll…it would seem you would have more important things on your mind than the price of tix to a UGA/UF game…

AltamahaDawg

May 26th, 2011
4:26 pm

It HAS been studied 75, and for a number or reasons the economic impact to GEORGIA businesses is greater leaving it where it is. Not to mention the 1 million dollars of additional revenue to each institution per year over a home and home series.

I am sure the Athen merchants would rather have the revenue in thier pockets rather than thier brothers down here, even IF the total was far less, and half as often. That’s called running a business. I’d rather me make $100 than you make $300 too. It’s the State University, not the Athens Better Business university. TRUST me when I say…..Athens get plenty big moneys from us folks traveling up there from the Golden Isles multiple times a years. Any time they want to swap the UF game for the entire home schedule, I’m sure they wouldn’t have to ask twice.

SSIgator

May 26th, 2011
4:26 pm

Things are going from bad to worse at UGA. Ticket prices going up for the annual beatdown in Jax and now Russ is firing blanks. Oh well. There is always gymnastics.