ATHENS – Atlanta’s 680 The Fan signed a multi-year contract with the UGA Athletic Association’s multi-media rights holder, IMG, to become “the official sports talk radio station” of the Bulldogs.
As part of the deal, 680 The Fan will broadcast Georgia coach Mark Richt’s weekly news conferences during the football season, UGA associate athletic director for external operations Alan Thomas said. He added that a three-times-per-week “Bulldog roundtable type show” also is being developed.
In addition, 680 The Fan’s sister station, 1230AM The Fan 2, based in Marietta, will broadcast UGA baseball games, beginning in May.
The deal does not include broadcasts of Georgia football or basketball games, Thomas said. “It gives us an additional opportunity beyond play-by-play programming,” he said.
680 The Fan president David Dickey said in a statement: “We look forward to working with UGA and IMG to bring in-depth and expanded coverage of UGA athletic programs and related content.”
– Tim Tucker, AJC
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