No change for Georgia-Florida ticket prices; big change for Sanford Stadium video board

(Updated 8 p.m.)

ATHENS — Ticket prices for the Georgia-Florida football game in Jacksonville will remain unchanged this year after UGA decided not to follow the Gators’ lead in raising them.

Florida’s athletics board voted in December to raise the prices by $10 per ticket, provided Georgia would go along. But Georgia athletic director Greg McGarity told the board of directors of the UGA Athletic Association at its winter meeting Thursday that he would not propose hiking prices for the 2011 game.

That means prices will remain the same as the past four years — $40 for regular seats and $70 for club seats.

“It takes two to tango, so to speak,” McGarity told the board, “and we’re not ready to make that move yet.”

McGarity said he would recommend, probably at the board’s May meeting, possible price increases for the game in 2012 and beyond.

“Sometimes it’s good timing for one school and bad timing for another school,” said McGarity, who worked at Florida for 18 years before becoming Georgia’s AD in August.

The timing for a price hike would be particularly bad for Georgia, coming off a 6-7 season and 18 losses in the past 21 games against the Gators. Georgia also won’t increase ticket prices for home games, McGarity said.

Several other matters were discussed and/or acted upon at Thursday’s meeting. Among them:

  • The board of directors voted to spend about $1.4 million to improve the Sanford Stadium video board to “HD quality.” The structure will remain its current size — 52 feet high by 76 feet wide — but will be retrofitted so that the full screen can be used for video display when desired. Currently, video is limited to a 25 feet by 46 feet screen, with the rest of the board used for scores, statistics, animations, etc. The upgrade, McGarity said, “is something you probably need to do every five or six years” because of the “staggering” speed of improvement in video technology. He said the project will be completed by Georgia’s home opener against South Carolina on Sept. 10.
  • The board approved issuing up to $69.5 million in bonds to restructure old debt and cover the $33 million cost of the recently completed expansion of Butts-Mehre Heritage Hall, Georgia’s football and athletic association headquarters building. Construction costs were paid from the association’s reserve funds, which will be replenished with bond proceeds. Board members attended a dedication ceremony for the expanded building after their meeting.
  • In response to last season’s noticeable number of empty seats in the student sections at Sanford Stadium, the board approved a new system of dealing with the 18,000 seats that go to students for each football game. If students with tickets don’t attend a game or designate their seats for use by another student or for sale to the general public, they’ll receive a “strike.” Three strikes in a season will make a student ineligible for tickets to a bowl game and the following season’s games. The plan was supported by student leaders.
  • UGA President Michael Adams told the board the athletics department soon will get an outside review of NCAA compliance issues, as SEC schools do on a rotating basis. “We have right now too much non-compliance in the SEC, and we have too many rumors of non-compliance,” Adams said. “As much as I hate to get beat, I would rather get beat and be in compliance. . . . To have an outside group come in and make sure we are doing everything we can to ensure [compliance] is something this board ought to be thankful for.”
  • Faculty athletics representative David Shipley reported the grade point average of UGA men’s and women’s student-athletes declined in the fall semester from the previous spring. The women averaged 3.06 and the men 2.74 in the fall, both down .08 from the spring. “We are not happy with that slippage,” Shipley said.

– Tim Tucker, AJC

82 comments Add your comment

west endzone

February 24th, 2011
4:30 pm

I guess there is still no help for those of us who sit in the west endzone.

UGA Alumnus

February 24th, 2011
4:34 pm

TXDawg

February 24th, 2011
4:34 pm

Thanks GAWD!!

TXDawg

February 24th, 2011
4:36 pm

Bad enough that gas is going through the roof!

Florida | MrSEC.com

February 24th, 2011
4:45 pm

[...] here’s a surprise.  The Georgia Athletic Association today decided to pass on an opportunity to raise ticket prices for this year’s Georgia-Florida football game.In December, Florida’s athletic board [...]

D A DoubleU G

February 24th, 2011
4:51 pm

191 Days til KICKOFF!!!!!

GO DAWGS!!!!!

mcdaris324

February 24th, 2011
4:53 pm

If your not a season ticket holder they cost alot more than that because people hike them up

Pago Pago Dawg

February 24th, 2011
4:58 pm

A bigger score board means bigger and louder commercials between each play and replays.

wreed

February 24th, 2011
5:08 pm

@mcdaris324 Season ticket holders pay a whole hell-of-a-lot more than face value

[...] This post was mentioned on Twitter by ajc sports editor, Deedra Hemphill. Deedra Hemphill said: RT @ajcsportseditor: No increase in ticket prices for the Georgia-Florida game this year. http://bit.ly/fi0Vdr [...]

Beatdowns and Meltdowns Galore

February 24th, 2011
5:17 pm

Enter your comments here

Beatdowns and Meltdowns Galore

February 24th, 2011
5:18 pm

Fire Dave Perno !!!!

Bigger and Clearer

February 24th, 2011
5:21 pm

Score board will show on the new clear replays how stupid those third and long plays from BOO BOO will be.

Bigger and Clearer

February 24th, 2011
5:27 pm

maybe they will get rid of those stupid “Get Crunked” videos.

Musa Smith

February 24th, 2011
5:31 pm

Get crunked videos were cool back when i was playing.

Bigger and Clearer

February 24th, 2011
5:33 pm

Musa…. you mean get cracked dont you ?

EW

February 24th, 2011
5:39 pm

no reason we need to pay more to see our dawgs lose in JAX again.

RambleOn84

February 24th, 2011
5:42 pm

THUGS!!!!!!!!!!!!!!

EW

February 24th, 2011
6:00 pm

RambleOn84

February 24th, 2011
6:02 pm

Worm

February 24th, 2011
6:05 pm

Just please stop those stupid burger switching UGA’s!

912 Dawg

February 24th, 2011
6:05 pm

Doesn’t the Ga-Fla basketball game start at 7? What network is gonna be on? Thanks

KeepDreaming

February 24th, 2011
6:14 pm

WestEndZone: You’re right, looks like my neck will still be hurting on Saturday’s in the fall!!!

[...] This post was mentioned on Twitter by Georgia Sports Now, bulldogtweets.com. bulldogtweets.com said: #UGA Big change for Sanford Stadium video board; no change for Georgia-Florida ticket prices: ATHENS — The Unive… http://bit.ly/fJqNWs [...]

Vance Duly

February 24th, 2011
6:40 pm

Hmmm…. better replays of key plays would be nice. But, if the trade-off is having to listen to more and louder commercials & public service announcements, I’m not so sure of the benefits. Does this mean that the scores and game stats will be IMPROVED, or as poor as they’ve been….?

From my seats in the east end zone, the old Damon Evans “ya’ll don’t drink, now, ya hea-arh” PSA sounded like Charlie Brown’s schoolteacher, “Wamp wamp wamp WAMP….Go Dawwwwgs.”

dawgsbravosfalcons

February 24th, 2011
6:48 pm

912 dawg the game is on espn 2

Beast from the East

February 24th, 2011
6:51 pm

Schultz has a live blog about the UF-UGA game.

I Could Have Put Some Lame Name Here

February 24th, 2011
7:18 pm

Just Asking

February 24th, 2011
7:27 pm

Just wanted to let the UGA folks that the issues around Auburn, Bobby Lowder, and Colonial Bank just got really dark. Desiree Brown the CEO of a major mortgage company and the primary associated lender of Colonial Bank just plead guilty and will cooperate with the Feds to reduce her sentence.

The whole thing is coming down around Bobby Lowder and his Auburn Empire.

A Different Jim

February 24th, 2011
7:44 pm

They should drop prices for the Fla game if they want fans to continue to go to games which we lose.

LOL

February 24th, 2011
7:52 pm

What do you guys think they are gonna do, put a screen in front of the fans in other endzone. Get better tickets or shut up.

UGASlobberknocker

February 24th, 2011
8:02 pm

if in the west end zone , either turn around or get a mirror

JB

February 24th, 2011
8:58 pm

Tech Board met today and made a pledge to help attendance by offering 6 free cokes and 6 hot dogs from the current 4. Told that the food value now exceeds the tickets value. A motion from the back of the room by a guy in a baggy navy blue nylon jogging suit to add a fish sandwich. It was denied.

harold

February 24th, 2011
8:58 pm

COME TO BIG BEAUTIFUL NEYLAND STADIUM AND SEE WHAT THEIR QUARTER OF A BILLION DOLLAR RENNOVATION HAS DONE——WOW! AND THAT BIG HUGE JUMBOTRON MAKES GEORGIA’S SANFORD LOOK LIKE A MIDDLE SCHOOL. NOW ALL TENNESSEE NEEDS IS A HEAD COACH THAT CAN WIN!

jimbo

February 24th, 2011
10:00 pm

The reason students don’t attend the games at Sanford Stadium is: 1) it’s difficult to sit near your friends(assigned seats vs. general admission) without a huge amount of planning prior to the season starting. 2) if you want to take a date or a friend who is not a UGA student, they can’t go and sit with you. 3) since your ticket is on your student ID you can’t give it to or sell it to anyone else. UGA has just made it a hassle for the students so they’d rather watch it on TV. I won’t even mention no alcohol in the stadium.

Waste of Money!

February 24th, 2011
10:24 pm

as bad as Ga’s team is, they should cut prices to the fla game—those blowout losses almost every year are getting old.

Big D Dawg

February 24th, 2011
11:49 pm

My two tickets plus my donation cost me $205 per game. Avg ticket price $102.50. Don’t complain when a season ticket holder only asks $75 for a ticket. We pay for the privilege to get them. You’ll pay what it takes to get one. Some games you might get one for $50 another game you might get one for $150. You want tickets, donate to the Hartman Fund like the rest of us or STFU.

Atticus

February 25th, 2011
7:27 am

Or just spend a few hundred total for the season and not waste money on BS patsy games where I can always find free tickets from suckers who donate all that money. There are so many more important thing sin life than paying for football, honestly. People defend it as “contibuting to the school” and I understand, if you have more money than you can handle then go ahead. For the season, I spend $50 or so for the two big games, maybe $100 on the big games and you’re done. I even get much better seats than I would getting season tickets.

phil

February 25th, 2011
8:02 am

Even better yet, quit getting ripped off by the Hartman Heist each winter. Stop donating and stop buying tickets like I did. The sound system is so loud in the stadium that you can’t have a conversation, the product on the field isn’t very good, and don’t get me started on the school locking down all the buildings so that people have to use porta potties. This mainly effects older people who aren’t the most agile to begin with and are being asked to “use the facilities” frequently perched at angles on the sides of hills. It is absurd and flat wrong to treat people this way. So you guys blow your money on this “entertainment”/frustration. No thanks.

UGASlobberknocker

February 25th, 2011
8:02 am

the problem last year with students was that every game but tech was a noon or 1230 game. If we can get some later games this yr..it wont be a problem.

phil

February 25th, 2011
8:06 am

And as for the basketball team? The sooner the vastly overrated Thompkins takes his increasingly sorry game and gets the heck out of Athens, the sooner Fox might be able to put a team on the floor we can be proud of. Then again, if Thompkins deliberately disobeyed the coach on the inbounds play that was screwed up three straight times, why didn’t Fox bench his butt right that second? Enough with letting the overrated headcase star players run the train into the ground. Sit his ass down and watch us start winning more consistently or at least going down fighting instead of standing around whining and missing free throws.

UGASlobberknocker

February 25th, 2011
8:07 am

Anyone who is going to base their season ticket purchase on a cost analysis probably wont buy them. This isnt a cheap hobby nor is it meant to be.

When I have extra tickets, I do one of two things..give them to friends, or if I still have them Sat in Athens, I find somebody who is there with their kid and looking for tickets and just give them away to them.. Ive paid for them 9 months prior so it is painless..and it helps build future Dawg fans, And it allows me to choose who sits next to me since thats where the tix are.

phil ,take a chill pill ,dude

February 25th, 2011
8:10 am

with fans like you, who needs enemies…If you feel that way, go down to Tech.They could use some fans

Neyland Stadium beautiful???

February 25th, 2011
8:20 am

Neyland is situated in a great place by the river, and has an awesome atmosphere inside..maybe the best in the SEC or no worse than #2 to LSU..but beautiful it is not..it looks like an old war memorial stadium. And of the 10 SEC campuses I have visited, (ex MSU, Ark) I would rate Tenn near the bottom in beauty. Any Vol fan who has been to the 4 most beautiful campuses, (Ga, Fla, Ala, Ole Miss) cant honestly disagree…there is no comparison

Jborodawg

February 25th, 2011
8:22 am

As usual, didn’t take long to get off-topic.

Good move not to raise prices for GA-FL.

Jimbo…good info. That needs to be fixed. And…how are they gonna know if you attend the game or not?

DawginLex

February 25th, 2011
8:56 am

harold,

do they have a special section for people with teeth?

FBR

February 25th, 2011
9:03 am

The video is fine in the stadium, its the too loud and often times inappropriate AUDIO that is soooooo obnoxious in Sanford Stadium.

Pago Pago Dawg

February 25th, 2011
9:22 am

Do they let the Redcoats play anymore, or just the loud pa noise is allowed! Sad.

jimbo

February 25th, 2011
9:31 am

UGA knows which students attend because there is no longer a physical student ticket. Somehow they scan the students ID and it lets them know if you have paid for a ticket. I’m sure they can generate a report off this.

If anyone is interested, the students attending the game is discouraged by UGA. I listed the above points which discourage attendance. Add to it the fact that they ration tickets to students whith split ticket packages. What this means is that I might get tickets to games 1,3,5 and 6. My friend might have been assigned games 2,4 and 5. Another friend may have another set of randomly generated games. Makes it difficult for friends to say “let’s go to the game Saturday” because no one knows who has tickets and who doesn’t.

I honestly beleive the University has an economoic bias do discourage student. Students pay only $8 a game whereas alumni ticket sales generates much more money.

STEP 1 Make it difficult or unappealing for students to attend.
STEP 2 Threaten students about their bad attendance.
STEP 3 Reduce the number of student tickets available selling the extra tickets for big money to alumni.

Mark my word, that is what is happening. Money grubbing by the Athletic Dept. It’s hard for me to believe that they even ration student tickets in the first place. I THINK ANY STUDENT WHO WANTS TO ATTEND ANY GAME SHOULD BE ABLE TO. Instead students have to live with this crazy split ticket package program. While full price payers can go to any game they want.

MCDAVIDASTRO

February 25th, 2011
9:37 am

Won’t be back to the game until Richt is gone. It’s not worth the price for a Georgia fan if they were giving them away.