Required donation for new UGA football season tickets drops to $1,550

From the stratospheric level of two years ago, the donation required to get new Georgia football season tickets has fallen to earth.

UGA said Friday that the minimum lifetime donation needed to qualify for the right to buy first-time season tickets this year is $1,550 –- down dramatically from $10,651 in 2008 and $4,205 in 2009.

As reported by the AJC last week, Georgia officials attribute the fall to two factors: the Bulldogs’ disappointing ‘09 season and the struggling economy.

The way the process works is that all of the previous year’s season-ticket holders retain the right to renew their seats if they make a prescribed annual donation to the UGA Athletic Association’s “Hartman Fund” -– a minimum of $250 per seat, more for prime locations. But becoming a first-time season-ticket buyer is costlier because new orders are filled from the limited supply of non-renewals on the basis of prospective buyers’ lifetime Hartman Fund donations, starting with the highest and continuing until no tickets remain.

The contribution level of the person getting the last available pair of adjacent season tickets becomes the cutoff — a closely watched figure among some Georgia fans.

In 2008, amid the hype of a preseason No. 1 ranking, there were only 804 non-renewals and so much demand for those seats that the contributions cutoff rose from $1,991 in 2007 to the much-talked-about $10,651. In 2009, the number of non-renewals increased to 1,560. This year, coming off an 8-5 season, there were 2,021 non-renewals.

Still, there weren’t enough vacated seats to fill all of the orders that were received before the March 31 deadline.

Season tickets again are sold out, and orders for first-time tickets from people with lifetime donations of less than $1,550 will be refunded.

Overall,  contributions this year totaled $22.8 million, down from $23.3 million last year and a record $26.1 million in 2008.

Georgia athletics director Damon Evans said recently that it’s hard to quantify the relative impacts of the economy and the ‘09 season on this year’s decline in donations.

“Look back a couple of years ago. We were preseason No. 1 [and] had beaten Hawaii in the Sugar Bowl -– a big win and a great season -– and thing spiked up,” Evans said. “The support is still there, but I just think when people are excited and when people have a little bit more expendable income, they’ll put more toward their ticket priority. Right now, with the economy and so forth, people are a little bit more hesitant. But we’ll still be sold out.”

Also today: UGA reports nine secondary violations to NCAA.

189 comments Add your comment

Wow!!!

June 11th, 2010
10:10 am

That’s a Low Price!

Me

June 11th, 2010
10:13 am

It will be lower after this year.

Last One Out

June 11th, 2010
10:18 am

You’d have to think if the price goes down below $1000, and cancellations go above 3000, Evans would have to fire Richt. Another bad season, and these 2 could both fall dramatically. When Richt is COSTING the University tens of millions in lost revenue, they’ll have to make a move. He’s close. Alabama’s not getting hit hard by the economy, so that’s an excuse.

1eyedJack

June 11th, 2010
10:19 am

Contributions required for Tech season tickets? None. They’ll even give you two hot dogs and two cokes for buying two tickets.

1eyedJack

June 11th, 2010
10:20 am

“tens of millions”? How is Coach Richt costing the University tens of millions?

Spike

June 11th, 2010
10:34 am

Give us hardworking contributors some decent parking, Damon.

Last One Out

June 11th, 2010
10:34 am

2000 seats x $10,000 = $20 million ($10k was price a few years ago)
2000 seats x $1000 = $2 million ($1500 is price now, could drop to $1000 if bad season again)

Richt cost Georgia $20 million in lost revenue this season.

Hmmm...

June 11th, 2010
10:37 am

LOL! Wow!!! FTW!

GADevildawgs

June 11th, 2010
10:39 am

some people missed their chance this year….next yr will be back closer to $4k -5K after a good year

destin dawg

June 11th, 2010
10:41 am

Last One in just plain stupid !!!!! he must not get out much ??? the soft economy has effected every form of entertainment, NASCAR, concerts, MLB, NFL, etc. etc. UGA has a great season , recruiting class coming !!! Richt ’s a great coach !! Go Dawgs

Taylor Wooten

June 11th, 2010
10:41 am

As a Georgia fan, I refuse to donate anything for the “right” to buy a ticket.

ATL XMAN

June 11th, 2010
10:43 am

haha..richt and uga can afford it..they still finished with a 7 million or so profit. richts not going anywhere so get over it. all he does is produce winning seasons and runs the program the right way. avg 10 wins a year and has a very bright future with the dogs. i can see him winning at least 2 NC the next 4 or 5 years. 1 is coming very soon.

Hmmm...

June 11th, 2010
10:45 am

Well first off, they university charges WAY too much for season tickets! It’s corporate greed. Be that as it may, $20 million is bad! I remember talking to my friend last year about how bad the defense was and I said to him there is NO WAY Willie will be around next year because donors will revolt and the university will lose money! It’s one thing to go 8-5. It’s another to get blown out in rivalry games, have a defensive coordinator who gives up tons of points, and a coach who won’t do what is necessary to improve his team. Donors are sick and tired of seeing a slack a$$ organization week in and week out!

HBM

June 11th, 2010
10:47 am

Overall contributions…

2010- 22.8 million
2009- 23.3 million
2008- 26.1 million
2007- 23.5 million

10’s of millions? Not sure of the math.

Most of the non-renewals are people who cut their number of tickets (i.e. from 8 season tickets to 4).

1eyedJack

June 11th, 2010
10:50 am

Must be using that “new math”. Weren’t all of the games sell-outs this year? If you’re going to use that logic, then Paul Johnson is costing you guys HUNDREDS of millions.

What??

June 11th, 2010
10:53 am

Last One Out – Your math skills are pretty astounding. Look at the quoted numbers for contributions $26.1M (2008 record setting level of donations) – $22.8M (2010 contributions) = $3.1M difference. The $22.8M is only $700K less than the 2007 level. The university only refunds the price of your tickets if you don’t meet the level of donations required to get tickets. So you are completely misunderstanding the whole situation.

Andrew

June 11th, 2010
10:54 am

wow thats still too high. I mean come on! Georgia is one of the richest colleges in the US. An another thing you can buy 4 falcons season tickets in the upper section for almost the same price!

Bryan G.

June 11th, 2010
10:55 am

Taylor – I can understand the sentiment, but if UGA didn’t require donations (a) it couldn’t fund its non-revenue sports and (b) the waiting list for tix would probably be 20 years long.

GaGator

June 11th, 2010
10:56 am

Do you folks really believe the AD Evans will keep Richt if the non-renewals continue to climb?

Andrew

June 11th, 2010
10:58 am

4 Falcons Season Tickets= $1200.00 An these guys get paid MILLIONS of dollars!!! So can someone please explain to me why “Georgia” needs to charge so much for season tickets, An no one is geting paid except for the coaches?!!?

Check your math ...

June 11th, 2010
11:00 am

You don’t have 2000 available tickets at $10,651. As everyone should have learned in Economics 101, reduced supply drives up prices.

10,651 x 804 = 8,563,404.
4,205 x 1,560 = 6,559,800.
1,550 x 2,021 = 3,132,550.

Still a big difference, but not $18,000,000. I would hope that the Athletic Association considers the inflated cutoffs for the past two years to have been windfalls, and not the “new normal”.

ATL XMAN

June 11th, 2010
11:01 am

when richt and company beat fla the next few years and wins 2 or so SEC championships like he has in the past, yes he will keep richt. the bulldogs are on the way back up from one off year that tends to happen every 5 years or so to every team. the renewals will come, no worries.

Derek

June 11th, 2010
11:02 am

Last One Out…before Richt the donation required to get tickets was lower ($200 for all tickets if I recall correctly) and everyone got them if you donated. He covers his cost pretty well.

RTD

June 11th, 2010
11:05 am

Dear Last One Out,
WOW! That must be some Bama math. The loss year over year is $500K. You cannot assume that everyone was going to pay $10K. Learn to read! It is called a variable!

Big Dawg

June 11th, 2010
11:06 am

Hey Taylor Wooten – Are you serious? You are an idiot. Let me help you out with an analogy. If you want to join an exclusive golf club, you have to donate money upfront. Your upfront donation gives you the “right” to pay your monthly dues to play golf. They don’t just let you pay when you want to play. If you want to play golf at the local municipal course, that is a different story. Similar to watching a game a Tech. Have fun watching on TV.

Dave In Tampa

June 11th, 2010
11:06 am

Gang it’s just the techies way of “wishful thinking” trying to act as if CMR will get fired for losing revenue. Still, trying to figure out where the lost revenue is. This is based on a soft economy.. PERIOD! Next year you will see a bump up in the price. CMR is not going anywhere! Dream on techies!

What was the above mentioned post;”Contributions required for Tech season tickets? None. They’ll even give you two hot dogs and two cokes for buying two tickets.” Classic!

Starring Kam Fong as Chin Ho

June 11th, 2010
11:06 am

It’s pretty funny that all of the Tech and Bama fans want CMR gone. Seems to me they are running a little scared. They see whats coming and they are frightened.

Dawgs have one-track minds.

June 11th, 2010
11:09 am

It took four comments for Dawg fans to change the subject and start talking Georgia Tech football.

We’re flattered as usual, guys. Little creeped out, but flattered.

Chuck Dowdle

June 11th, 2010
11:09 am

This just shows how fair weather DAWG fans really are. You guys have been spoiled by many consecutive good-great seasons & you can’t even support your university during a 8-win season??? Look for the same thing to happen in 1-2 years in B-Ball once Stegeman is 1/4 full after all the hype runs out.

Fillin' Up @ Juniors

June 11th, 2010
11:10 am

All of your math is wrong. These are based on lifetime contributions. If you have never given then your price was 10k, but most people who wanted season tickets had probably already given money in the past and thus the price was much lower. If you had never given to the hartman fund then to get a season ticket you would have to give $1550 to get your spot in line today, but if you had given 400 in the past then the price is only 1150… So this is not a one time 20 million dollar windfall…you have to compare todays money versus yesterdays money, the impact of this I am sure is very very small in todays money because that means the last season ticket holder to get an oppurtunity has paid 1550 to the university. If someone else gives up their tickets than the next person in line who gave $1549 will get a shot at it. If the person who has given 1549 had given 2 more dollars he would have gotten his tickets before the person at 1550, the real impact in todays money being $2…not 1550 or 10k in that situation. I would be surprised if the real impact of this whole thing even peaks near 1 million..

btugadog

June 11th, 2010
11:14 am

Hold on guys! The non-renewals do NOT mean that the seats are not sold. It means that they were not renewed and that the seats are then sold to the next person in line ready to buy them. And, it could actually mean more money to the school for the particular seat. For example, my two seats have a renewal minimum associated to them of $325.00 per seat. If I decided not to renew them they could then possibly be sold to a new person who would have to have donated at least $1,550 life time to be a new first time buyer.

“Will Evans keep Richt if non-renewals continue to climb?” The real question to ask IMO is “Will Evans keep Richt if seats are empty and generate no revenue?” As long as someone is standing in line to buy these then I don’t think that will be a cause for Richt to lose his job.

Taylor – 80% of the donation is tax deductible. And, remember, there is no Soccer, Swimming, Volleyball, W basketball, and a whole lot of other things if there is not a Hartman Fund.

Like my older and wiser brother always says “when they say it ain’t about the money… it about the money!” It ALWAYS about the money!!!!!!

Go DAWGS!

read n black

June 11th, 2010
11:15 am

What?? – the university will also refund your contribution funds if you request them. If you do not request them back, they get banked into your total point contribution.

Staci

June 11th, 2010
11:15 am

The math is all wrong, sorry. The $1,550 is the minimum level of ‘life time contributions’ to grab season tickets as a first time buyer. Returning season ticket holders are still contributing $ also, as it says minimum of $250 per seat. Nothing is said to indicate how many prior season ticket holders returned or how much their contributions generated of the quoted $23.3 mil for 2009.

The $1,550 is the cutoff, some who get 1st time tickets this year would have contributed more. Anyone with an application for new season tickets under the $1,550 mark, order does not get filled & funds are returned. Nothing is said about the average or mean donation level for new 1st time ticket buyers.

Dave In Tampa

June 11th, 2010
11:16 am

“Start talking Georgia Tech Football” ?????

You mean they still have football? You the techmite on our blog!!! Talk about envy. Get a clue nerd! When your on another colleges blog that’s called “creepy” Thanks for the flattery there “Little brother”

Dixie Clear

June 11th, 2010
11:16 am

you idiots are finally starting to wake up!!

Dead Mike

June 11th, 2010
11:16 am

Bring back Donnan!

RxDawg

June 11th, 2010
11:17 am

Best “first” post I’ve seen in a long time :lol:

Tim Tucker

June 11th, 2010
11:18 am

To reiterate, the actual drop in Hartman Fund contributions was $500,000 this year — from last year’s $23.3M to this year’s $22.8M. The cutoff level to qualify for first-time season tickets is a function of supply (how many seats available from non-renewals) and demand (how many new orders received and the lifetime contributions levels of those ordering).

Cabo

June 11th, 2010
11:18 am

LOO – learn how the system works. It is a cumulative total!!!
If someone had dontate $1k per year for the previous 11 years, another $1K dontation is all it would have taken in 2008.

DrDogJr

June 11th, 2010
11:20 am

It could also be related to the decision by Adams to effectively shut down tailgating on North Campus. The current administration continues to make it more difficult to go to Athens and enjoy a game. Watching UGA at home on the couch looks better every year as it becomes more difficult to be a fan in Athens.

Taylor Wooten

June 11th, 2010
11:26 am

Exclusive club? LOL Yeah right, let me donate $10,000+ so I can then have the right to buy ONE ticket to watch a mediocre football program. Ill let you fools do it, then swoop in and buy my tickets
thru all the “backchannels”. LOL

tech-mo-bowl

June 11th, 2010
11:26 am

DAVE IN TAMPA,

pray to the gods that texas and a&m don’t come to the sec. 1980 was the last championship, when you was still itchin’ in yer daddies pants. ugay will NEVA win a title, if that happens. Loser

ant banks

June 11th, 2010
11:29 am

TAYLOR WOOTEN,

amen brutha!!!!! stub-hub is a whole lot cheaper!! lol to the suckas who pay 10g’s to have the right to BUY tix. dumarsess

Long Gator

June 11th, 2010
11:30 am

UGA is making it easy for the “old” fans to stay home. Adams can’t
understand the Tailgate crowd.

If it gets any worse come over to the dark side… The Florida Gators.

DAWGS 2010

June 11th, 2010
11:34 am

Why do Tech fans hate UGA so much ? Really think most Tech fans would rather see UGA lose than have the bees win.

GT Fan

June 11th, 2010
11:35 am

This Tech fan has to pay $225 per ticket every year for the “right” to buy my tickets. I didn’t get the hot dog and coke either. Just wanted to clear that up.

zeeeeeeeeeee Nachos

June 11th, 2010
11:38 am

Fillin' Up @ Juniors

June 11th, 2010
11:40 am

DAWGS2010, see the tech blog on the AJC for your answer. I come over here and there isn’t nearly the same level of Techies on this side as there are Dawgs on the Tech blogs…its ugly. You’ll see, just head over there.

Georgia Girl

June 11th, 2010
11:41 am

You people are stupid and obviously NOT UGA season ticket holders. The $10,000 is a LIFETIME Hartman fund donation, not an annual contribution. Season ticket holders accrue points based on the amount of money given to UGA in their lifetime. That is how priority seats are chosen as well as away game tickets, bowl games, and GA-FL.
The cut-off several years ago was $10,651 NOT donated in one year, but a total of all donations that person made over the years.

Shirley Q Liquor

June 11th, 2010
11:42 am

The University of Tennessee will buy the entire lot. Its a small price to pay to watch the Vols as they continue their domination of the Dawgs. Said Coach Derek Doley, “We’ll call our games played their ‘home games played in the little stadium’.”