Georgia-Florida contract draft gives schools right to sell game’s name

Georgia and Florida would have expanded opportunities to market their annual football game, including the right to sell the name of the game to a corporate sponsor, under terms of a contract still being hammered out with the city of Jacksonville.

The schools decided last fall to keep the game in Jacksonville through 2016, and a formal contract has been in the works for months. Although it  hasn’t been finalized, the most recent draft of  a proposed contract was obtained today by the AJC under Georgia’s Open Records Act.

One reason the contract has taken so long to complete is that it covers a wide range of potential marketing rights not addressed in previous deals between the schools and Jacksonville.

According to the latest draft, dated May 21, the schools “shall exclusively own and control all worldwide rights for promotion, marketing, sponsorships, merchandising and ancillary events . . . including without limitation the rights to enter into a title sponsorship agreement for each … game.”

Georgia associate athletics director of external operations Alan Thomas said this morning that the schools don’t currently have any plans to sell naming rights to the game, but wanted their control of the issue clearly stated in such a long-term contract.

“It would be an option, but not an option we have explored at all in my six years here,” Thomas said.  “But if that comes up, we want the ability for the schools to control that. . . . Because it’s mentioned [in the contract] doesn’t mean it’s being contemplated or negotiated.”

The previous deal between the schools and Jacksonville covers this year’s game, but the new contract, when signed, would replace the final year of the old deal and run six additional seasons. Georgia executive associate athletics director Frank Crumley expects the contract to be signed this summer.  “We’re moving along very nicely,” he said recently. “We’ve got every hurdle worked out.”

The 45-page draft contains many provisions previously reported about the proposed deal, including Jacksonville’s offer to pay for the cost to fly Georgia’s team directly from Athens to St. Augustine on the day before the game and from Jacksonville to Athens afterward. Georgia athletics director Damon Evans had pushed for that provision in an attempt to level the logistical playing field.

According to the latest draft, Jacksonville would reimburse UGA for the cost of travel on three 50-passenger jets, up to a maximum of $300,000 this year and increasing 10 percent each year thereafter. That payment is in addition to $50,000 Jacksonville would pay each school to offset costs of lodging, meals and buses.

The draft also stipulates that the Greater Jacksonville Agricultural Fair cannot be held the same weekend as the game.  Both were held on the same weekend in 2008, creating traffic and parking problems.

The Georgia-Florida game has been played in Jacksonville all but two years since 1933, and the city, according to the contract draft, would have “a right of first negotiation” to attempt to keep the game beyond 2016.

163 comments Add your comment

Billy O

May 28th, 2010
1:42 pm

The game should go on a revolving basis between Jacksonville and Atlanta (dome). Then it is still neutral for both schools.

gdawginkalamazoo

May 28th, 2010
1:44 pm

Okay now beat Florida.

realistic dawg

May 28th, 2010
1:49 pm

They can name it whatever they want, they’re still gonna beat our asses every year, especially when we do endzone celebrations, and break out the ugliest uniforms known to man. And don’t give me any twice in 15 years crap.

realistic dawg

May 28th, 2010
1:49 pm

Ryan

May 28th, 2010
1:49 pm

You can play the game anywhere you want, as long as the tickets are split up 50/50 its a neutral sight. Florida gets no advantage from the game being in Jacksonville.

UGAgrad71

May 28th, 2010
1:50 pm

I would like to see FLA/UGA split between Jax and Atl. Would be a neutral site for both schools. Put some money in both states.

PDawg

May 28th, 2010
1:50 pm

Petco or PetSmart?

AAA Bailbonds?

Dockers Jean Shorts?

Stanfield

May 28th, 2010
1:50 pm

Although I really like the history of the annual game in Jacksonville, I do feel that the gators have an advantage due to location. I would really like to see the game played in Jax this year and then Atlanta next year. That would be the fairest scenario for both schools. How could you argue then who has the advantage?

dawgfan

May 28th, 2010
1:52 pm

the only reason the gayturds win is becuase they cheat if they played fair theirs no way they could beat the dawgs because the dawgs are te best team in the sec which is the best team in the naton and the gayturds woudnot last too seconds in the sec because they cheet and thay suck.

DoubleDownDawgFan

May 28th, 2010
1:53 pm

How about the WeWhipUGA’sAss Game….sponsored by the University of Florida.

Paul (you doesn't have to call me Johnson)

May 28th, 2010
1:53 pm

Billy O

Ditto

ozzfest

May 28th, 2010
1:55 pm

“Ozzy Osbourne presents Georgia vs. Florida”

I can not wait to buy a t-shirt.

SatillaDawg

May 28th, 2010
1:57 pm

Go Dawgs!

Beat them Gators!

Lovethemdawgs

May 28th, 2010
1:57 pm

I don’t like seeing all the stuff said about the dawgs not winning this game but the fact is until we become competitive on an annual basis we will have to endure it and maybe we deserve it.

Albert the Alligator

May 28th, 2010
1:59 pm

How ’bout “The Worlds Largest Dawg Obedience Show”.

SSIgator

May 28th, 2010
1:59 pm

How about “We Will Take Our Annual Beatdown Like Puppies” Co-sponsered by UGA and The Michael Vick Foundation.

Paul ( BIG) Johnson

May 28th, 2010
2:00 pm

Not sure bringing the Gators to Atlanta solves anything. They seem to win in the dome often as well.

SSIgator

May 28th, 2010
2:02 pm

Or “You Can’t Teach an Old Dawg New Tricks” sponsered by the UGA Alum 1980 – So long ago.

dawgfan

May 28th, 2010
2:04 pm

you all are just jeelus of the dawgs

Tater

May 28th, 2010
2:04 pm

The Jorts Bowl

poopdawg

May 28th, 2010
2:05 pm

Headline ” Georgia-Florida contract draft gives schools the right to sell game’s name.” Bottomline ” Because its mentioned doesn’t mean its being contempated or negotiated.” Mr. Tucker how much money did that piece of garbage cost the AJC? Please write more about players or coachs biographys rather than contracts which contain alot of meaningless garbage.

SSIgator

May 28th, 2010
2:05 pm

Or “Who Let Them Dawgs Out to Play in This Poor Excuse of a Game” sponsered by PETA

Hoover Bowl

May 28th, 2010
2:06 pm

This is the perfect sponsor because UGA consistently sucks in this game

BMDPDawg

May 28th, 2010
2:07 pm

Jax is neutral. The Gators are in our heads. There is no other explanation. Until we get them out of our heads, we will continue to loose on a regular basis.

SSIgator

May 28th, 2010
2:08 pm

Or “But Our Boys Sure Can Dance” Co-sponsored by UGA and Dancing With The Stars.

Eisendawg

May 28th, 2010
2:09 pm

Lovethemdawgs, I’m afraid winning against them won’t stop the childish trash talk. Case in point: Ga.Tech

Eye Poke

May 28th, 2010
2:10 pm

The difference between UGA and UF winning is UF takes the week off before this game and UGA doesn’t. The extra week helps them prepare and rest. UGA takes the week off before the Nerds game. Dawgs need to change the schedule. Keep the game in Jville – awesome atmosphere, Dawgs just need to win more!

SSIgator

May 28th, 2010
2:10 pm

Or “We Are Number Two. We Are Number Two” Co-sponsored by UGA and Avis Renal Car

Crimedog

May 28th, 2010
2:11 pm

Gangsta Bowl

UGAStudent

May 28th, 2010
2:11 pm

if by consistently sucks you mean holds the series lead then yes. We need to keep the game where it is at, because if in of yall have ever been to st. simons island that thursday and friday before, there is nothing better especially if you are a student. I think having a sponsor would really cheapen the history of the rivalry… unless that sponsor is Evan Williams, Keystone, or McCormick’s. Then I would say it is somewhat appropriate.

JTH

May 28th, 2010
2:11 pm

They should name it the “WTF is UGA thinking by giving UF homefield advantage every single year?” game.

SSIgator

May 28th, 2010
2:15 pm

Or “How Do You Like Our Uniforms This Year” Co-sponsored by UGA and Vogue Magazine Fashion Department

cb

May 28th, 2010
2:15 pm

UGA should work out a deal so they can just get paid not to show up at the game at all. They way, the players would get an exra week off and not waste time in a game they have shown they can not win/be competative in since the early ’90s.

GT BBall Fan

May 28th, 2010
2:16 pm

Dirt bag bowl

The Zooker

May 28th, 2010
2:16 pm

How does a stadium split down the middle reflect one that gives UF an advantage?

SICKnTired

May 28th, 2010
2:17 pm

Why does the state of FLA get all teh money?

Back to Jax « Get The Picture

May 28th, 2010
2:17 pm

[...] Tim Tucker reports on another interesting provision in the contract. Georgia and Florida would have expanded opportunities to market their annual [...]

82Dawg

May 28th, 2010
2:18 pm

The Zooker ….They are talking about the distance between the schools and Jacksonville.

gdawginkalamazoo

May 28th, 2010
2:18 pm

SSIgator and ALbert, LMAO! All very good ones my friends.

Everybody have a safe and fantastic weekend! I hear my golf clubs calling me.

AJ

May 28th, 2010
2:20 pm

sponsored by Wrangler’s New Jorts Line…

cb

May 28th, 2010
2:21 pm

“We Wear Jean Shorts and Can still be Your A** Game”

The Zooker

May 28th, 2010
2:22 pm

82Dawg, I understand that. What I can’t understand is why that’s an advantage for UF.

cb

May 28th, 2010
2:22 pm

…”beat your A** Game”

gdawginkalamazoo

May 28th, 2010
2:25 pm

The Zooker, it worked just fine up until 1990 when you guys started playing football. The fans and coaches that complain now just don’t like the run that UF is on. For me, it is what it is and the dawgs needs to worry about playing the damn game instead of letting the game play them.

Eisendawg

May 28th, 2010
2:25 pm

gdawginkalamzoo, watch out for lightning!

GT Fan

May 28th, 2010
2:25 pm

To Hell with Georgia.

Go Jackets!

76-Dawg

May 28th, 2010
2:26 pm

Everything has it’s day. Maybe at one time the GA. — FLA. game in Florida, 60 to 80 mile from Gainesville made since. When most UGA fans were hoping for 6 or 7 wins a year and might get a bowl game. To showcase both schools and their legion of fans that would fill up a lot of stadiums, no matter where the game is played. But FLA. grew up 1st with Spurrier and UGA after they won the national title in 1980 started thinking they could compete on a national level. The main reason CMR was hired 10 years ago was his working at Florida State, who was already on a national level. UGA use to be play for an SEC title now UGA wants a national title which will take care of the SEC thing. Many years ago having the game in Jacksonville made since financially and showcase wise, thying to get a bowl game. But for many years now and in the future not having the GA-FLA. game in Athens and Gainesville makes no since money wise or any other way. We don’t need Jacksonville to showcase UGA.

Billy Boy

May 28th, 2010
2:27 pm

The dawgs should switch places with a team from the west so they don’t have to play Florida every year.

gdawginkalamazoo

May 28th, 2010
2:29 pm

Eisendawg, if I haven’t been struck by now, I don’t think it will happen.

Series lead?

May 28th, 2010
2:29 pm

that’s all you got? I am not really a fan of ghost football. I don’t spend my time watching clips of the 1924 UGA-UF game. Oddly enough, I cannot name anyone on the UGA squads or UF squads from before 1980 except Fran Tarkenton and Steve Spurrier. The series record really only makes any difference to me for the years that I’ve been on the planet!

If you are truly a UGA student, then during YOUR entire lifetime, UF has OWNED UGA. If you are taking solace in the overall series history, have a great time watching the 1933 baseball all-star game this weekend. It was a doozy, I think Babe Ruth’s last one