– How many football season tickets turned over at Georgia this year because of non-renewals? 1,560, according to Alan Thomas, associate AD for external operations. That compares to just 805 last year and 1,450 in 2007. “Yes, the number [almost] doubled [from last year], but it’s back in line with where it has been historically,” Thomas said. “Last year was the anomaly.”
– After student seats, faculty/staff seats, visitors’ seats and comps are accounted for, about 53,500 Sanford Stadium seats are available as season tickets to donors. So the renewal rate this year, although the lowest in three years, was 97 percent. By comparison, pro sports teams generally consider an 85 percent renewal rate to be cause for major celebration, even in good economic times.
– Those who bought new UGA season tickets this year had to have made cumulative lifetime contributions of at least $4,205 to the Athletic Association’s “Hartman Fund.” While that is less than half of last year’s cutoff — the much-talked-about $10,651 – it is the second highest in Bulldogs history, Thomas said. Two years ago, the cutoff was $1,991.
– Thomas attributed most of this year’s non-renewals to fans reducing their number of seats, as opposed to canceling altogether. “We saw cases where people had eight and decided to go to four,” he said. “We didn’t have many people who just decided to get all the way out. Certainly the economic times are a factor, but we are still in a situation where we have a hard season-ticket sellout. It’s a product of the support of the Georgia people. . . We have unbelievable support from people who love the university and love the athletics program and love Saturdays here.”