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Jeffrey Fashion Cares brings night of style for charity

For 20 years now, Jeffrey Fashion Cares has given Atlanta a night of high fashion and stylish mingling all for the sake of charity. This year’s 20th anniversary event, held Monday in the expansive lobby of the American Cancer Society Center in downtown Atlanta, included as special guest New York designer Joseph Altuzarra.

Co-chair Louise Sams, Jeffrey Kalinsky, Joseph Altuzarra, with fellow co-chairs Lila Hertz & Jeffrey McQuithy

Co-chair Louise Sams with Jeffrey Kalinsky, Joseph Altuzarra, and fellow co-chairs Lila Hertz & Jeffrey McQuithy (photo by Ben Rose)

Minutes before the live auction and fashion show  – featuring looks by Altuzarra, Givenchy, Bottega Veneta, to name a few —  dozens of “dancers” launched into a surprise flash mob choreographed by Desiree Nathanson Fitness.

The pre-fashion show live auction featured impressive bids on items such as the Vogue Fantasy Trip to New York ($6,250) and the Ultimate Atlanta experience package that included a night’s stay in the 2,800 square foot Empire Suite ($6,000).

And if that wasn’t enough over-the-top fun, an after-party at the Opera in Midtown featured a live petting zoo (yes, goats, pigs, rabbits and baby chicks) and fair food such as cotton candy, fruit pies, corn dogs and boiled peanuts for the true Southerner.

(Photo by Ben Rose)

(Photo by Ben Rose)

Organizers for the sold-out event expect to match last year’s $630,000 in funds raised for the Atlanta AIDS Fund and the Atlanta affiliate of Susan G. Komen for the Cure. Since its founding in 1992 by Jeffrey Kalinsky, the annual event has raised more than $10 million for charity.

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