A number of broadcast and cable channels were pulling ads for “Dark Knight Rises” following the deadly shooting spree at a midnight screening of the show, the LA Times reports.
The massacre left 12 dead and 59 injured. Latest updates here.
The movie had been predicted as a summer blockbuster. On Thursday, the media analysis firm SNL Kagan released a report compiling predictions about “Dark Knight’s” box office potential. “‘Dark Knight Rises’ could top the $1 billion mark, according to BoxOffice.com,” the report noted. That prediction was based partly on the film’s “strong advertising campaign. It’s going to pay off in a big way. There’s no way this movie can miss.”
Warner Brothers appears to be acting swiftly to put sensitivity over profit for the moment, canceling a planned premiere in Paris and saying in a statement,
“Warner Bros. is deeply saddened to learn about this shocking incident. We extend our sincere sympathies to the families and loved ones of the victims at this tragic time.”
Meanwhile actor Gary Oldman also released a statement: “My prayers and deepest sympathies are with the victims and their families of this horrific act.”
The AJC is inquiring whether Atlanta theater goers can expect anything different, and just received the following from Brian Schultz, president of Studio Movie Grill in Alpharetta:
“Studio Movie Grill is devastated by the recent tragedy that unfolded in Aurora and our hearts and prayers go out to all of the families who lost loved ones or were affected by this random act of violence. We have security measures in place, but for the continued safety of our patrons and staff, we are actively working with local law enforcement to add additional security to our theaters immediately and are reviewing current safety and security procedures. Being a safe place for all our guests and staff is and will continue to be a top priority for SMG and we take that responsibility very seriously.”
- Jennifer Brett/The Buzzemail@example.com