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“Dark Knight” ads yanked following shooting

People gather outside the Century 16 movie theatre in Aurora, Colo., at the scene of a mass shooting early Friday morning, July 20, 2012.  Police Chief Dan Oates says 14 people are dead following the shooting at the suburban Denver movie theater. He says 50 others were injured when gunfire erupted early Friday at the Aurora theater.  Oates says a gunman appeared at the front of one of the Century 16 theaters. (AP Photo/The Denver Post, Karl Gehring)

People gather outside the Century 16 movie theatre in Aurora, Colo., at the scene of a mass shooting early Friday morning, July 20, 2012. Police Chief Dan Oates says 14 people are dead following the shooting at the suburban Denver movie theater. He says 50 others were injured when gunfire erupted early Friday at the Aurora theater. Oates says a gunman appeared at the front of one of the Century 16 theaters. (AP Photo/The Denver Post, Karl Gehring)

A number of broadcast and cable channels were pulling ads for “Dark Knight Rises” following the deadly shooting spree at a midnight screening of the show, the LA Times reports.

The massacre left 12 dead and 59 injured. Latest updates here.

The movie had been predicted as a summer blockbuster. On Thursday, the media analysis firm SNL Kagan released a report compiling predictions about “Dark Knight’s” box office potential. “‘Dark Knight Rises’ could top the $1 billion mark, according to BoxOffice.com,” the report noted. That prediction was based partly on the film’s “strong advertising campaign. It’s going to pay off in a big way. There’s no way this movie can miss.”

Here’s a link to the full report.

Warner Brothers appears to be acting swiftly to put sensitivity over profit for the moment, canceling a planned premiere in Paris and saying in a statement,

“Warner Bros. is deeply saddened to learn about this shocking incident. We extend our sincere sympathies to the families and loved ones of the victims at this tragic time.”

Meanwhile actor Gary Oldman also released a statement: “My prayers and deepest sympathies are with the victims and their families of this horrific act.”

The AJC is inquiring whether Atlanta theater goers can expect anything different, and just received the following from Brian Schultz, president of Studio Movie Grill in Alpharetta:

“Studio Movie Grill is devastated by the recent tragedy that unfolded in Aurora and our hearts and prayers go out to all of the families who lost loved ones or were affected by this random act of violence. We have security measures in place, but for the continued safety of our patrons and staff, we are actively working with local law enforcement to add additional security to our theaters immediately and are reviewing current safety and security procedures. Being a safe place for all our guests and staff is and will continue to be a top priority for SMG and we take that responsibility very seriously.”

- Jennifer Brett/The Buzz/jbrett@ajc.com

19 comments Add your comment

Barry

July 20th, 2012
4:19 pm

Why do white people always go on killing sprees? Most ignorant whites believe blacks are at the heart of the world’s problems, however, I have two questions for you if you believe this to be true.

1. How many black Federal Reserve shareholders are there?

2. How many black Bilderburg members are there?

The Federal Reserve has enslaved America with debt that can never be repaid including creating money out of thin air, loaning it to our government, and in turn charges interest on the principal.

The Bilderburg group is a collection of mostly millionaires and billionaires that meet annually to dictate geopolitical, economic, and environmental policies across the globe for the sole purpose of maintaining control over the masses.

There are white “thugs” and black “thugs”. The only difference is one may where their ball cap backwards while the other wears a 3 piece suit.

Name (required)

July 20th, 2012
4:24 pm

What exactly will pulling advertising accomplish? Empty gesture.

Typical human beings......

July 20th, 2012
4:29 pm

As if pulling the ads will make it all better?

It’s not Warner Brothers fault this happened…..Is it?

We humans do the stupidest things.

We will do everything but the obvious. Control the sale and distribution of guns and address mental health issues like we address who we vote for on American Idol.

Typical human beings......

July 20th, 2012
4:35 pm

I\’ll try again….

Human beings are so dumb. We ignore the obvious…… Controlling the sale of guns as well as address mental health issues with the same passion we have when voting on American Idol and instead make a few feeble attempts to pretend we really care.

Warner Brother\’s should not have to pull the ads. It should never be an issue. If this person did not have the guns, there is no way he could have shot anyone.

Real simple.

Chris

July 20th, 2012
4:36 pm

This country needs to grow a pair. pulling ads? The movie killed nobody. Maybe they should pull his parents for not raising him properly. Maybe his teachers for lack of education. just dumb.

Ariel

July 20th, 2012
4:44 pm

Pulling ad shows that they are sensitive to the tragedy, they are trying to show that they don’t just care about ticket sales and money.

JANA

July 20th, 2012
5:24 pm

To me,the whole situation is sad and my thoughts and prayers are with all the victims and their families. I am also praying for the shooter, he has taken lives, and ruined others, including his own. I am praying for his family also. May the Lord, who is the Great Comforter, sweetly give peace and comfort to all who have been touched by this tragedy!

I am praying for our whole country——May God bless us all!!

Stan

July 20th, 2012
6:08 pm

@name required, what would you expect them to do? I am curious.

Ralph Christian

July 20th, 2012
6:27 pm

Film makers and producers of violent movies that show people being shot or blown up like expendable items are as GUILTY as this lunatic for this atrocity. They also have the gall to call such movies “entertainment.” SHAME on you and may you rot in HELL!!!!! BTW, I can not comprehend why people patronize these type of films.

Atlantarama

July 20th, 2012
7:24 pm

The movie has gotten mixed reviews. Without the ads, word of mouth could hurt the film.

onechris

July 20th, 2012
7:58 pm

The world needs a Global Day of Hugs for All! Love is what will change the world.

DJ Sniper

July 20th, 2012
8:45 pm

While the ratings may not be as high for this one as The Dark Knight, the reaction for the film is still overwhelmingly positive. Still, it remains to be seen what effect this tragedy will truly have.

Ralph, stop blaming violent movies for stuff like this. People have committed violent acts long before violent movies were popular. Also, some of us patronize movies like this because we like them, and we haven’t even thought about doing something like this.

Hmmmmmmmmm

July 20th, 2012
8:54 pm

Ralph

Please find some HELP!

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ryan

July 21st, 2012
1:08 pm

I think its sick when politicians and media use the shootings as way take advantage put blame on the party like ABC news did was disgusting we need to stop the nonsense not the time blame and be political .

Observer

July 21st, 2012
11:46 pm

The Batman movie is not responsible for the actions of one reprehensible human being. Guns are not to blame. The person who carried out out these horrific acts is to blame. Much as everyone would like to pinpoint anger and blame “”something tangible they can enact some law against” just blame the person responsible. He wanted to kill people. You can’t legislate laws against ANYTHING and EVERYTHING that could be used towards killing another human being. Evil exists, as our entire country has just witnessed. Thoughts and prayers to victims, families, law enforcement.