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Ads for filmed-in-Atlanta “Neighborhood Watch” pulled due to Trayvon Martin case

A promotional movie poster for "Neighborhood Watch," which was filmed in Atlanta

A promotional movie poster for "Neighborhood Watch," which was filmed in Atlanta

A Ben Stiller-Vince Vaughn comedy filmed in metro Atlanta last year has absolutely nothing to do with the Travyon Martin case, but its ads have been pulled nonetheless.

The movie’s name: “Neighborhood Watch.”

The flick, which filmed scenes all over metro Atlanta last year, stars Stiller, Vaughn, Jonah Hill and was directed by Akiva Schaffer. The plot concerns a group of suburban dads who stumble onto an alien plot to take over the world.

But the studio is evidently concerned that the phrase “neighborhood watch” now conjures images of the Martin case. The Florida teen was shot to death by neighborhood watch captain George Zimmerman.

The movie comes out in July. Twentieth Century Fox has pulled early promotional materials and said in a statement that while the movie obviously has nothing to do with the Sanford, Fla. shooting, the company is “very sensitive to the Trayvon Martin case.”

- Jennifer Brett/The Buzz/jbrett@ajc.com

100 comments Add your comment

Ron Burgundy

March 28th, 2012
9:55 am

Lets take down every movie cause its insensitive to some case out there.

a reasonable person

March 28th, 2012
10:12 am

Idiots with Guns is the main problem.

Harris

March 28th, 2012
10:22 am

For a reasonable person I thought you would be reasonable. I guess you could say idiots with knives too since a recent Florida Stand Your Ground claim was used after an individual stabbed a robber to death. Guns are certainly not the problem. 8M+ legal gun owners didn’t kill anyone yesterday. However, if you want to make being an idiot illegal, I will stand by you.

Cammi317

March 28th, 2012
10:27 am

Even though it’s a comedy, I can see their thinking on this one. I still can’t understand why Zimmerman pursued him after the police dispatcher asked him not to do so. All he had to do was wait for the police. Instead he decided to play Superman with a gun resulting in a dead child and his being treated for PTSD. I have a feeling that his PTSD has a lot to do with replaying what happened in his mind and realizing that by following and subsequently agrressively approaching that child while armed, he created the perceived “danger” that led to his pulling the trigger.

Chris

March 28th, 2012
10:29 am

I’m lactose intolerant. Can you please pull Milk ads? It’s offensive. Maybe you should pull ads for sweats and not allow advertising for hoodies either. Also, can you please put more ubiquitous, what race are they people on billboards and advertisements? I don’t want to be able to tell what nationality a person is when I see a commercial. I might get offended.

Chris

March 28th, 2012
10:30 am

Oh boy. Russell Athletics will probably get sued soon. Maybe their ads should be removed.

Chris

March 28th, 2012
10:31 am

Better go ahead and remove milk ads too for all of the lactose intolerant people.

Gerhulk

March 28th, 2012
10:36 am

This is a tad much. respecting the situation is cool, but its a movie. Where is the outrage for the boy set on fire in MO? Where is Al Sharpton and Reverend Jesse for that kid? You have black on black crime, white on white crime, hate crimes, and etc.all the time all over the place. What makes the Trayvon case so special? It’s all for political gain and it makes me sick. How about the liberal media and everyone trying to gain something from this quit being hypocrites and actually do something usefull. This is a dog and pony show when it is an every day tragedy that occurs all over the place.

http://www.gimmemo.com/03/2012/teen-hate-crime-13-year-old-kansas-city-boy-set-fire-while-walking-school

Chris

March 28th, 2012
10:39 am

Cammi – Zimmerman has a permit and a constitutional right to carry a gun. Martin does not have a constitutional right to punch and slam the head of someone into the ground. It’s a sad, unfortunate thing to have happened, but the troubled youth with discipline problems rolled the dice and unfortunately lost. If 15 burglaries have been committed by young black males, some with hoodies in a neighborhood, maybe walking around at night and ignoring the neighborhood watch is not such a good idea. All he had to do was say, “I’m going home. I live here.” But instead he chose to be defiant and fight. Sadly, he probably was the kind of kid that would have ended up shooting or being shot eventually anyway.

Chris

March 28th, 2012
10:43 am

Troubled teen walks through neighborhood where 15 robberies have happened in a month, fitting the description of the suspects. He doesn’t tell neighborhood watch that he lives there. Instead he punches and slams his head into the ground and in turn gets shot. No story here.

Chris

March 28th, 2012
10:44 am

I have good comments related to this topic that are not offensive and they keep getting blocked. Thanks for the objective “BUZZ!”

Diego

March 28th, 2012
10:45 am

It is a shrewd move. Unfortunate timing of the movie; they probably will just change the film title, or maybe shelve the film for a year.

@Harris, yes I’d say an idiot with a knife was a problem indeed with your other scenario, and Zimmerman certainly does seem to have been an idiot with a gun, as opposed to, say, an idiot with a ham sandwich.

Atlanta Native

March 28th, 2012
10:46 am

What I don’t get is why the security industry hasn’t come up with a deterrant that is stronger than mace, that would stop someone in their tracks, without killing them. Stun guns and tasers I think can only be used by the police. Do you really need to put a bullet through someone to keep them from attacking you? Seems like, with all the trips to the moon and the Pentagon’s sophisticated weapons, they would have come up with an in-between remedy. Or, are Americans so obsessed with murder that nothing else but a gun will do?

k

March 28th, 2012
11:08 am

to TLANTA NATIVE, “Do you really need to put a bullet through someone to keep them from attacking you?” needs to be shortened to….. “Do you really need…someone…attacking you?” It is a shame from the actions of a few, the rest must be in fear to exist…. FROM ALL WALKS OF LIFE….. from the innocent walking home, to the innocent in his abode…..

no surprise her

March 28th, 2012
11:11 am

I appreciate the fact that 20th Century Fox sees the sensitiveness of the issue. Yes, it may seem over the top but the powers that be understand that the title WILL distract people from (1) the movie and (2) Treyvon… Rename the movie and begin promotions… I love that EVERYONE is taking notice of Treyvon…

no surprise her

March 28th, 2012
11:13 am

@Atlanta Native.. No, civilians can use tasers.. The voltage is different that the voltage the police use but still very effective.. there are lots of types too… google it!

no surprise her

March 28th, 2012
11:15 am

while the facts are not out regarding Treyvon’s case.. @Chris I HAVE A CONSTITUTIONAL right to whop the a$$ of anybody following me and threatening me when I have done ABSOLUTELY nothing wrong… While I doubt that LITTLE BOY.. whopped the BIG man’s behind.. I still don’t see a reason he followed him and claimed he had a weapon… Lies will NOT prosper.. at least we pray the won’t..

Pedro

March 28th, 2012
11:17 am

I walk my neighborhood for my health, sometimes at night, and sometimes I carry. I have a concealed carry permit and I can choose between several of my personal weapons. What do I choose? Bear spray. I do not want to kill anyone and the bear spray will shoot a disabling stream nearly 20 feet. BTW, a can of hornet spray will achieve the same purpose although it may permanently blind the recipient. To summarize; alternatives are already available.

Chris

March 28th, 2012
11:19 am

no surprise her (sic) –

Actually, you don’t have the right to whop anyone’s a$$ for asking you a question and/or following you. That is called aggravated assault. Slamming a person’s head into the ground crosses over into attempted murder.

MomPossible

March 28th, 2012
11:20 am

He is not a little boy. He is a 6′3″ teenager. The pictures released by his family must be several years old.

Bo Diddley

March 28th, 2012
11:23 am

Wow. Interesting turn this board has taken. As a law-abiding gun owner who “looks like Trayvon Martin”, I’ll just say that you can have mine when you have ensured that criminals don’t have guns. Criminals don’t go through federal firearms background checks and licensed dealers to get guns, and tightening gun laws just makes it harder for people like me to legally protect myself while the criminals continue arming themselves illegally. This tragedy is about racial profiling, not gun ownership. Nice try, though.

carla roqs

March 28th, 2012
11:23 am

chris? you have had too much milk

Chris

March 28th, 2012
11:25 am

Carla -

No, but I tried posting shorter comments when the first two I tried to post were held for moderation. Now I have several comments posted, when only one was initially intended.

shut up

March 28th, 2012
11:35 am

@chris, shut the f**k up

Chris

March 28th, 2012
11:37 am

shut up = no surprise her

Ms MJ

March 28th, 2012
11:41 am

Most of the people on here commenting probably won’t even see the movie……

@ Chris

March 28th, 2012
11:43 am

I’m with you. The truth will come out. The kid had 4-5 inches on Zimmerman. Now we’re learning about the kid’s troubled past. Doesn’t sound like a pillar of society to me. On suspension for drugs? Perhaps he could have answered Zimmerman’s question with some manners and respect and there would have been no incident. Didn’t his mama teach him that? (My guess is no – he was out and too busy “collecting” jewelry in his backpack, defacing school property, and carrying drugs to school. Racial profiling, no way. Perhaps if the kid had a clean past instead of being out of school on a 10-day suspension plus all of the other dirty issues from his past, I’d believe otherwise, but this was no honor student, student council president.

Chris Needs More Jesus & Less Guns & Violence (Which Begats Violence)

March 28th, 2012
11:47 am

He who lives by the sword will die by the sword. Just saying….

Chris Needs More Jesus & Less Guns & Violence (Which Begats Violence)

March 28th, 2012
11:49 am

Zimmerman’s past has been plagued with violence. He’s been arrested for Violence against women and a police officers, yet HE is the victim? I’m amazed you people are smart enough to read (though not comprehend) this blog.

I guess you really CAN teach the blind to lead the blind.

@ Chris Needs More Jesus & Less Guns & Violence (Which Begats Violence)

March 28th, 2012
11:51 am

Apparently, Trayvon needed to lay off the violence as well. Bashing a smaller man’s head into the sidewalk certainly didn’t pan out well for him. Just saying…

Chris Needs More Jesus & Less Guns & Violence (Which Begats Violence)

March 28th, 2012
11:52 am

Perhaps he could have answered Zimmerman’s question with some manners and respect and there would have been no incident. Didn’t his mama teach him that?

Zimmerman – Hey you _____________ what are you doing in this neighborhood?

Martin – Screwing your wife.

Chris

March 28th, 2012
11:54 am

Um, hey long title person, I haven’t shot anyone or been arrested for anything violent. Zimmerman’s domestic dispute was mutual, so they both were charged and had restraining orders. Do YOUR homework.

By the way, not that it matters, but I’m a Christian and non-violent. Your speculation about me and others makes you the blind one. See you in church Sunday?

Ugene

March 28th, 2012
11:54 am

This whole thing is just getting beyond ridiculous and it’s the mainstream media whose at fault. They purposely stoked the flames of racism by calling Zimmerman white and portraying Trayvon as this angelic little kid both of which have now been shown to be wrong.

SAWB

March 28th, 2012
11:56 am

It really does not seem necessary any rational person can see there is no connection between the incident in Florida and the film. However, since so many people are acting irrationally I guess it makes sense to hold off on the film. Maybe one day people will learn to lead with their intellect and not their emotions.

Chris Needs More Jesus & Less Guns & Violence (Which Begats Violence)

March 28th, 2012
11:56 am

Apparently, Trayvon needed to lay off the violence as well. Bashing a smaller man’s head into the sidewalk certainly didn’t pan out well for him. Just saying…

He outweighed him by 100 pounds and he was smaller than him? Jeesh!! I hope you’re not a schoolteacher. You have zero math comprehension. Zero reading comprehension; and you’re probably scared of a girlscout selling cookies that you have to carry a gun everywhere to feel safe.

God Bless your poor, silly, punk heart.

Chris Needs More Jesus & Less Guns & Violence (Which Begats Violence)

March 28th, 2012
11:58 am

Zimmerman’s domestic dispute was mutual, so they both were charged and had restraining orders. Do YOUR homework

Was his assault on the cop mutual too? Just asking.

OH and you’d better be careful, your faux christianity is showing…… Just saying……

Chris

March 28th, 2012
12:03 pm

There is nothing faux about me, but thanks for judging!

Practical Person

March 28th, 2012
12:09 pm

Sometimes good marketing requires a name change – sounds like this is one of those times. Only the hungry choose to eat “pink slime” but people will buy it if it’s called “enriched hamburger.” Now is NOT the time for a movie named “Neighborhood Watch” – - maybe “Community Characters” would be more appropriate.

Reality Check

March 28th, 2012
12:09 pm

I find it difficult to believe that anyone can claim racism in modern day America. We have elected a black president, we have made Oprah Winfrey everything but royalty in this country. I think we have proven that we value people from every ethnic background, that is fact. Now what it has boiled down to is that those folks that don’t want to be lawful citizens and educate themselves to become a contributor to society want to pull the race card when things don’t go their way. Racism is over folks, deal with it.

Sash

March 28th, 2012
12:11 pm

Chris, stop commenting. Each comment is more offensive, insensitive, and ignorant than the one before it!

Sick of the Bull

March 28th, 2012
12:13 pm

@Chris – Perhaps he could have answered Zimmerman’s question with some manners and respect and there would have been no incident.

Zimmerman was not an authority figure to Trayvon Martin – He was a stranger. A stranger that was stalking him. Martin was not obligated to answer any questions posed by the wanna be cop. Martin had just as much right to ’stand his ground’ as Zimmerman claims he had.

Chris Needs More Jesus & Less Guns & Violence (Which Begats Violence)

March 28th, 2012
12:14 pm

but thanks for judging!

Like you judged the dead kid on the ground? I’d say we were about even on the “judgement” meter wouldn’t you?

Lynn

March 28th, 2012
12:16 pm

The fact that somebody like George Zimmerman could get a license to carry proves how out-of-control our gun laws (and gun rights lobbyists) are. Zimmerman had had several brushes with the law, not to mention his “hobby” of impersonating a Neighborhood Watch member.

THE hard TRUTH

March 28th, 2012
12:16 pm

Here we go (1) Treyvon was 6 ft tall, have you seen the pictures where he “does not look like he’s in pre-school”? (2) Treyvon was on suspension from school WHEN shot. (3) Treyvon had been suspended at least TWO other times. EYE WITNESSES say HE WAS BEATING Zimm- BEFORE HE WAS SHOT. THIS IS NOTHING BUT ANOTHER DUKE LACROSS CASE. Sad the kid was shot, but stuff happens when you are out that late, and in the dark. YOU NEVER KNOW WHO HAS A GUN. The kid just made a mistake and paid for it with his LIFE. WHY DO BLACKS ALWAYS HAVE TO PLAY THE RACE CARD.

*Giggle*

March 28th, 2012
12:17 pm

all i will say is, it’s so easy for some ppl in our society to assume, comment, and it’s hard for them to believe that authorities and ppl in power do not play the ‘cover-up’ game. if you’ve never been harassed, followed, considered “suspicious” based on your color, age, gender, then you can never relate so it’s easier for you to question God, rather than shame the Devil. If anyone heard the 911 tape, Zimmerman called and said a guy was acting/looking suspicious and the operator immediately asked “is he black or hispanic?” so these minority groups are automatically suspicious on that fact alone. whether this is part of their training is not my field of expertise but having experienced it first hand, it’s safe to say that whatever bad things Trayvon did at school (by the way he has no criminal record), that specific night he was walking to his family’s home.

Having been a block captain in my subdivision, any legitimate watch program is sponsored and worked in conjunction with their local police dept. In these meetings, officers explicitly, affirmatively, and emphatically stress that homeowners do NOT get involved in any criminal activity whatsoever. Your job is to only call the police. I have witnessed several instances of legit suspect behavior and i did not grab my gun to instigate, follow, or play cop. you call the REAL cops and let them resolve the matter.

SAWB

March 28th, 2012
12:18 pm

“I find it difficult to believe that anyone can claim racism in modern day America.”

Yes, a very good point, but keep in mind “racism” has become the excuse for everything. So, since racism is no longer a major issue people have to take more personal responsibility and they don’t want to do that. Also, a large group of people use claims of racism to promote political campaigns and most importantly to raise money.

Reality Check needs a Reality Check

March 28th, 2012
12:20 pm

Racism is over? Really? REALLY??

Kitty

March 28th, 2012
12:22 pm

Remember Hidden Hills Golf Course? Those kids were suspended from School that day. The youngest one had a gun to the back of my husbands head as he was going through his pockets as he laid on the ground. Kid was much smaller than my husband. So…..

THE hard TRUTH

March 28th, 2012
12:22 pm

Jessie Jackson and Al Sharpton ARE the worst of the worst the human race has to offer. It just kills them that Barack Obama beat them to the – dare I say it – the WHITE HOUSE.

CmcrR

March 28th, 2012
12:27 pm

It’s this kind of knee-jerk response to a sad situation that adds weight to the fear of words in America. Let’s talk. You know, that thing grown-ups do.