The AJC ran an interesting story by the St. Pete Times’ Eric Deggans in the Sunday Living section yesterday, about how OWN, the new Oprah Winfrey channel, is struggling.
From the article:
“The week of April 18, OWN drew an average of 127,000 viewers across its broadcast day, with 52,000 viewers among women ages 25 to 54. In prime-time hours during the same week, the average jumped to 216,000, with 78,000 in her core audience of women ages 25 to 54. In comparison, an average 6.3 million watched the syndicated Oprah show each day that week.”
During its January debut week, OWN drew 1 million viewers.
In other words, viewers love “The Oprah Winfrey Show” but that affinity doesn’t seem to be carrying over to the Oprah Winfrey channel.
“Clearly, it’s time for Winfrey to reboot OWN,” wrote Deggans.
Oprah devotees are gearing up for the finale of Winfrey’s daytime talk show, will (we’ve heard of folks planning viewing parties, similar to the Royal Wedding watching parties held during the wedding of Prince William and Kate Middleton). Then what?
When the lights go out at Oprah’s show, will things start looking up at OWN?
- Jennifer Brett/The Buzzfirstname.lastname@example.org