An online campaign that urged women to embrace “managed anorexia” pitted R&B star Rihanna against the globally despised author of the “size 0″ effort.
“Girls are dying all over the world because of ignorant individuals like this Kenneth Tong,” Rihanna tweeted in response to Tong’s string of tweets urging people to starve themselves to become fashionably thin.
The dustup quickly made Tong an infamous Twitter sensation and he drummed up nearly 23,000 followers in a snap.
The whole thing was a publicity-seeking hoax.
“It came about after an interesting discussion I had with a friend of mine,” Tong said in an online post this week. “The discussion centered round whether it was possible, to go from nowhere to be a globally recognized figure within a week harnessing the power of the Internet and specifically Twitter, which I have always maintained is a better medium than national TV. My friend