accessAtlanta

City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP
City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP

Ne-Yo and girlfriend open Buckhead boutique

photo by David Barrack

photo by David Barrack

R&B artist Ne-Yo and Monyetta Shaw, his significant other, welcomed a baby daughter last fall. Now they have opened a new Buckhead boutique, called Emerlyn & Ester.

The store’s Web site is http://www.emerlynandester.com.

The address is 3209 Paces Ferry Place, NW, Suite 7. Phone: 404-848-8494

The shop celebrated its grand opening with a cocktail party Tuesday night. It had been planned for last week, but like so many other events, it was iced out and had to be postponed.

Ne-Yo and Mo, as she is known, shown at right, welcomed a fashionable crowd including actress Vivica A. Fox and her fiance, Omar “Slim” White; designer Elene Cassis; Stacey Weiss, the wife of Q100’s Bert Weiss and co-founder of Bert’s Big Adventure; Jessica Dauler, who writes the Jessica Shops blog and is married to Q100’s Jeff Dauler; Lisa Rayner Tush, business development manager with 3rd home.com; Jamahl King with the Steps Events Planning Firm who put the event together; publicists Kitsy Rose, who worked on the event, along with Karen Canavan and Kristin Cowart-Pierce.

The owners, who named the boutique after their grandmothers, also welcomed family members to their big night.

The store sells apparel from Camilla and Marc, Catherine Malandrino, Hannah Jo, Faith Connexions, Stella and Jamie, Single, Allison Parris, Super Trash, Sena, Contrarian, Gypsy 05, Twisted Hearts, Sky, Hoff by Hoff and Sassy Bax.

Update! We just heard from the photographer who took this photo of Mo:

“I have done photography for Mo and Ne-Yo for the past year or so and was shooting at the Grand Opening and they are probably some of the nicest clients I have,” David Barrack said in an email. “Mo is not only sweet but very sharp and is and will continue to do great things. Not only that, but seeing both Mo and Ne-Yo honor their parents at the event and name the place after their grandmothers is the kind of family value everyone should have.”

By Jennifer Brett/The Buzz/jbrett@ajc.com

26 comments Add your comment

VoiceOfReason

January 19th, 2011
12:18 pm

Very informative…. except you didn’t mention any details about the boutique.

Daniel

January 19th, 2011
12:56 pm

VoiceOfReason, I was thinking the same thing. I have NO IDEA what this venture is about but I KNOW who attended! What a waste of a story!

Astrid G.

January 19th, 2011
12:57 pm

Touché, VOR!!
Also, Buckhead keeps expanding, it’s now ten times as big as the Buckhead I remember from 1972… so where exactly is the boutique located?

And,since it’s so important to see who these women are married to,
is Lisa Rayner Tush married to Bill Tush?

Jennifer Brett

January 19th, 2011
1:00 pm

The store’s Web site is http://www.emerlynandester.com if you’d like to check it out.

Jennifer

Ted Sheckler

January 19th, 2011
1:08 pm

Well, gosh, I guess since the wives of the Bert Show were there then this will be a success. Seriously, why are they considered celebrities? Please advise

jon

January 19th, 2011
1:28 pm

Ne-Yo dont forget to post your job openings on http://www.careerDaddy.com. You all can find all the great jobs on there everyday too.

jerry gardner

January 19th, 2011
1:47 pm

Why are you directing readers to the store’s website? It’s your job as a reporter to describe the store.
You might do better writing ad copy, as this is not a story but rather an advertisement.

Okay

January 19th, 2011
2:00 pm

VoiceofReason and Daniel- Read the last paragraph: The store sells apparel from Camilla and Marc, Catherine Malandrino, Hannah Jo, Faith Connexions, Stella and Jamie, Single, Allison Parris, Super Trash, Sena, Contrarian, Gypsy 05, Twisted Hearts, Sky, Hoff by Hoff and Sassy Bax.

Brenda

January 19th, 2011
2:03 pm

This article provided the address of the Boutique, the website and the designers; what more information do you complainers need?

Ron

January 19th, 2011
2:12 pm

What is a “Ne-Yo????”

No - Yo

January 19th, 2011
2:19 pm

Congrats. I wish I could afford it…I guess it’s back to Target and layaways for me :-( (

DKNATL

January 19th, 2011
2:38 pm

Seems the hip-hop ghetto crowd doesn’t attract the A-list Buckhead Betty’s to their grand openings like they used to. Or are NeHi and MoHo still scratching their way up the pecking order?

in any event, Jennifer needs to get out more if this is the only “celebrity” news for Atlanta she’s got. Wait, perhaps Jennifer can just go away????

AMIA

January 19th, 2011
2:48 pm

I went on the website and it’s as vague as this article. Does this mean it’s not very regualr folk? Then tell us that so we can K.I.M.

loser

January 19th, 2011
3:27 pm

This place will be closed as soon as they are tired of losing money. Some people’s business decisions amaze me.

@ron

January 19th, 2011
3:41 pm

That’s funny. Real funny. Wait till there’s a smash and grab…

Jairs22

January 19th, 2011
3:41 pm

After reading this article and looking at the website one word comes to mind….YAWN! Atlanta does not need another fru-fru boutique in a time when unemployment is 10% and rising. Who will shop there? This will be another empty window in a years time. IMHO, there just isn’t the market to support it her in Atlanta today. Sad for the owners. Wish them the best, but I hope they have a solid exit strategy.

Renaissance Man

January 19th, 2011
3:45 pm

Ne-Yo has been a breath of fresh of air in the entertainment industry in terms of his style. He has combined classic elegance of days gone by (The Rat Pack) with a contemporary feel. It’s not as easy to pull off a vintage look with class consistently. Its nauseating seeing male RB artists dressing like rappers over the last 15 years. Its gotten old. His style is refreshing

With that being said, I was hoping for affordable (vintage) men’s fashions. I dont think my wife can afford any of the items being sold, which doesnt mean she wont try to shop there for that unique piece.

Renaissance Man

January 19th, 2011
3:47 pm

Jairs22…

Hopefully they can hire someone to put a tiny dent into that 10% unemployment rate. However I agree with you to a certain extent. Atlanta is a city for fashion, it’s just not as affordable as New York and Chicago, therefore it’s not as fashionable.

WTHelen

January 19th, 2011
3:49 pm

I never really understood boutique shopping. Maybe I don’t have enough style or class for it. But one year from now that boutique will be an ice cream shop or something!

It's Wednesday

January 19th, 2011
3:50 pm

Another casualty of an overnight, coat-tailing “publicist”. Kitsy who? No doubt a “friend” of “Mo” and not a “publicist”. If you don’t have a degree, you ain’t it, dearies. Don’t blame Jennifer. ‘Kitsy’ probably didn’t have enough sense or capability to issue a proper press release along with a timely pitch.

Mike

January 19th, 2011
3:56 pm

Some of you act like a bunch of lame losers! Get a life or better yet a job!

B Real

January 19th, 2011
4:03 pm

Bert Wies, really, Bert Weis? WAJ

Atlanta2011

January 19th, 2011
4:14 pm

Reading a lot of these comments..I see why the country is in such a mess and folks are so angry over nothing…(fix your own world before commenting on others) I find that its amusing that after reading this “short” article..I was able to gather the location..hint hint,the owner,the types of designers that are featured in the boutique(means..exclusive garments that aren’t at Macys..hint hint..) and I am a black male..neither ghetto nor how did DKNATL say”ghetto hip hop”..two diffent avenues…trust me..ask your kids. that maybe black or white… I am a black male that needed to defend another black male that was labled “ghetto”. Neo is an artist that have written so many hits for Michael Jackson..any many other successful artist(black or white)..Folks..the boutique is his wife..and he used his name as a celebrity to draw attention to the success of his wife business… what successful couple wouldn’t do that..Oh i forgot..losers only comment or complain..successful folks just do it..Sometimes I wonder why folks are so angry..Right..they aren’t happy with themselves…Neo,much success to you and your wife business venture..Much success..I got these losers and I am ready for the comments..I will sling it back..I got your back Neo..you are no ghetto gangbanger..once again..labels are not for everyone..Miserable folks comment in blogs..winners and successful folks are those that are doing it……………..Blackeducatedandhappy…

KLR

January 19th, 2011
4:16 pm

For those who didn’t finish reading the article and dont seem to know what the boutique is about..it sells apparel (clothes for the cheap seats) by the named designers…..as well as the address and the website…so Voiceofreason and Daniel…keep reading to the end….it helps

Atlanta2011

January 19th, 2011
4:21 pm

Thanks KLR..so well put..I love it.good to know that folks still can read the entire story..Love it..lol..I just got a little heated but I calmed down..now I can get back to my happy world..

Jennifer Brett

January 19th, 2011
4:32 pm

KLR,

You’re funny. And stylish I bet. Would you like a *trendy* AJC T-shirt? It’s the LBD of the T-shirt world you know. All your friends will be so jealous.

Email me an address and get ready to turn heads: jbrett@ajc.com.

Jennifer