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City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP
City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP

Paul Luna vs. “The Change Up”

Paul Luna: Ready for anything

Paul Luna: Ready for anything

“The Change Up,” the Jason Bateman-Ryan Reynolds flick that’s been filming all over town, is scheduled to do some shooting downtown this Sunday.

Well, not so fast.

The planned location, on Mitchell Street, is where colorful restaurant owner Paul Luna’s establishment, Lunacy Black Market, is located. He says the filming cost him a private party, because the guests didn’t want to deal with the inconvenience of the filming crew, and that the production company rebuffed his request to be compensated for his trouble.

“We were compensated with ‘The Walking Dead,’ ” Luna said, referring to the hit AMC series that filmed in Atlanta. “This company doesn’t want to do that.”

So Luna, never one to back down from a challenge, is striking back with some unique vigilante justice. From noon to 9 p.m. this Sunday, he said Black Market will give away free food and invites everyone to come on down.

“We’re not telling them to make noises, but if they want to bring their boomboxes, there’s nothing I can do,” Luna said with delight. “It so happens that a very dear friend of ours lives upstairs and he’s planning to have a party and point his loudspeakers toward Mitchell Street. We do have roof access. There may be some glaring noises.”

In other words, take that, Change Up. By the way Luna called up Jimmy Baron and Yvonne Monet at 92.9 DaveFM to talk up his plans this morning. Listen to it here.

“They want to play a game? I love to play,” said Luna, whose restaurant is celebrating its one-year anniversary. “For the rest of my life, I want to be a kid.”

We’ll try to get a comment from the movie folks. For now, Luna seems to be relishing at turning a scheduling snag into a spectacle.

“My attorney’s going to be present” during his bash, he noted. “If I get arrested, the mug shot will have a very beautiful smile.”

15 comments Add your comment

ryan

December 10th, 2010
11:53 am

What other movies will be filmed in the ATL i hear Mean Girls 2 and Cartoon Network will start shooting around Atlanta.

Emily

December 10th, 2010
12:27 pm

I love Paul Luna, and his restaurant. This is a crazy publicity thing, but more power to him. His food is fantastic, his spirit is mischeiviously infectious, and I certainly hope that I can make it. This sounds like a great time to be had at Lunacy Black Market, and I hope it gets a bit of a ruffle out of the film crew.

grow up

December 10th, 2010
1:07 pm

Thanks for making Atlanta appealing to the movie production industry. Why not negotiate with them to film something INSIDE your restaurant, or ask for some prominent visibility or placement in the movie?

sounds like Paul is picking a fight where he could have actually created a ton of value for his business. short sighted thinking will kill a business

Rip n' Read

December 10th, 2010
1:34 pm

What people in Atlanta don’t seem to understand is that movie companies think they have total immunity from the laws of decent behavior. Every movie production in the history of time think they are doing the most important work on the planet. They are immune from traffic laws, devoid of good behavior and generally unaware of the imposition they put on neighborhoods and merchants when filming on location. If you are unlucky enough to have been contacted by a movie location scout who “loves your charming street, neighborhood or kitchen or storefront” do not sign a contract without specific clauses to cover the inevitable damage that will occur to your property. Better yet send the scout to another neighborhood. You and your neighbors will thank you.

agree with grow up

December 10th, 2010
1:35 pm

I understand Paul’s frustration and it’s a shame they didn’t compensate him but I agree with grow up – film companies come to town with large numbers of people that stay in our hotels, eat at our restaurants, shop in our stores, etc. If Atlanta makes it difficult for them to shoot, they can find other towns and locations- lots of money can be lost for everyone.

Scott McD

December 10th, 2010
2:06 pm

I can’t make it this Sunday, but now I ~have~ to try Lunacy sometime!

Merchant@Mitchell

December 10th, 2010
4:38 pm

I support Chef Paul, as well as the other merchants on Mitchell St. What this story fails to state is that the production company, Fastball Productions, did not do their due diligence in obtaining their permit to film on our street. They falsified pertinent information when applying for their permit, and now they have put up FALSE Emergency Do Not Park signs up and down Mitchell St., when their “intent” is to only film on Trinity St. They have neglected to confer with the small business owners and residents on Mitchell St., as to their intentions on filming therefore, they have created their own selves a problem. We will be out on Sunday in droves to ensure that you film only on the street designated on your permit. Please support us in our efforts to properly introduce Hollywood to a little Southern Comfort. When you designate Mitchell St., as a desired place to shoot, you better have your checkbooks ready to pay the little guy too. See you on Sunday, 12/12/10 beginning @ noon!

Dave

December 10th, 2010
8:04 pm

What is missing in all of this is that productions do everything by the book and then get slammed in the media because the have followed all of the requirements mandated by the city of Atlanta. Productions also pay money to the city for street closures and also pay location fees to business when they actually shoot inside there buildings or businesses. Paul Luna has a long history of trying to demand money from productions and when they do not agree to pay him, he threatens productions that he will contact the local media and start major problems if they don’t pay him extra money. All the local media has to do is a little digging on their part and they will find that he does this for every film that comes through Atlanta and while other productions have paid him off to avoid his bullying tactics (as one of the previous films my friend worked on), its nice to see a production stand up to him. I disagree with the previous comments as productions go out of their way to make the businesses happy, and the local media should really check there sources background and history. They also realize how much money is brought into the city by productions and if the media continues to latch onto a underhanded business owners like Paul Luna then watch how fast productions start going to other cities who appreciate the local jobs and boost to the economy.

This show has run its course. Time to end it!

December 11th, 2010
8:34 am

Awwww! sounds like a bunch of sour grapes from Chef Luna. Waah! Waah! Waah! they won’t pay me. Well boo hoo. From what I have read, the production company has followed the law to get permits from the City of Atlanta and they don’t have to compensate businesses if they so choose. What a jackass!!!

Davd G

December 11th, 2010
11:18 am

Way to go Luna self serving jerk. As reported this week the Film industry did $1.3 billion in Georgia in 2010 and scheduled for at least 35 more films in 2011. In my onset experience ALL the surrong businesses including the many closed businesses used for staging, filming and parking are all paid. Smart merchants offer beverages and more for sale to extras, cast and crew. A few house on a Sunday is NOT hurting local business in fact play it up think forward why not a premier party when the movie is released in August. Its good for Georgia be assured other states are lining up to get this business NC, NH and more. Nathan Deal please don’t be equally as foolish to reinstate taxes that will run this business away right as we get rolling! The benefits for all outweight the individual minor inconviniences. WAKE UP!!

harumph

December 11th, 2010
10:06 pm

The production companies did a wonderful job getting all their postings in. I will bet you that not more than 3 posters could find Black Market in an hour. Paul works his ass off, serves a great product for an incredibly fair price, and, I guarantee you, was not looking for extravagant compensation for his lost business. David G, if there is 1.3 billion coming to GA, I’ll bet there was a few C notes for Paul.

Cosmo Boyd

December 11th, 2010
10:50 pm

The “socialist” tint that has been added to our glasses latlely is incredibly apparent in my comrade citizens response to Paul Luna’s actions. Where is it written that a man should forego income for the good of the cause. I don’t care how much money the production crews bring to town, they cannot impose on our citizens without permissions and just compensation. The time is ripe for a real change in all of us. I wonder – did the mayor poll the businesses on the streets to see if the permit was acceptable. I have lived here all of my life and I greive at the lack of thought that goes into everyday decisions. Police block streets for hours “to preserve the rights of an accident victim”. What about the rights of those sitting in the traffic missing a meeting or a plane? We do construction on major streets in the middle of daytime traffic – why not at 3 am?

I can’t wait for the mayor who runs on a platform that declares war on those that make life unpleasant or less profitable for our citizenry. Imagine if we had a government for the people.

Billy from Dip

December 13th, 2010
2:18 pm

Yeah, free food. My favorite dish is Black Lunacy. Blackened Carp with sliced hazel nuts on top.

Lisa

December 15th, 2010
12:34 am

Loser — it’s all about me me me!!

Props Provider

December 15th, 2010
11:04 am

so did anyone hear what actually happened that day> Just curious. By the way doesn’t Luna’s place only have 20 seats? Couldn’t have been THAT big of a party. jeez. And that Cake Hag place? its all in a name.

I have welcomed the movie business with open arms. As a SBO (small biz owner) I have advertized in the Oz book, participated in movie industry events and for my hard work my products have been used in several film shoots around town. So quit yer b*tchn and join in! Support the Movie train while it lasts!!!