Jeffrey Fashion Cares is air-kissing Atlanta’s annual rite of fall, reuniting socialites who have been rent apart by European trips and destination spa getaways over the summer.
Reassembled for this yearly celebration of fashion and philanthropy, they zip about in a glad frenzy, their scarlet Christian Louboutin soles flashing. We entered the glittering scrum this week and can report that the fall social and charity season has officially kicked off.
Chaired by Lila Hertz, Jeffrey McQuithy and Louise Sams, the event featured designs of Jack McCollough and Lazaro Hernandez of Proenza Schouler (the takeaway: green is the new black). Sara Blakely served as honorary chair.
Speaking of chairs, we had to laugh when some aspiring parvenu showed up claiming to be celebrity publicist Jamie Annarino and demanded her seat. The only problem with this scheme: the real Jamie Annarino was already sitting there, next to Q100’s Jenn Hobby.
Perhaps the imposter should try an easier venue to crash next time. The White House maybe?
Legit attendees included Joanne Chesler Gross, Christan Eiler Wojcik, Elizabeth Schulte Roth, Vikki Locke, E. Vincent Martinez, Lisa Tush, Evelyn Mims, Angela Karatassos, Mara Davis,Tug Helmer, Christa Burton, Leslie Koerdt, Dr. Chip Cole, Laura and Rutherford Seydel, Jack Sawyer and Todd Tautfest.
Collective Soul singer Ed Roland attended with wife Michaeline, while The B-52s’ Fred Schneider rocked the after-party at nearby Opera.
The event benefited the Atlanta AIDS fund and the Susan G. Komen breast cancer fund and was dedicated with love to the late Morris Kalinsky. His son, Jeffrey Kalinsky, opened the show with some touching remarks about his dad and penned a tribute to him in the official program: “He had exceptional taste, he was a pioneer, he was respected in the fashion industry. He was my dad.”