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Erik Estrada filming flick in Atlanta

A very hair Erik Estrada is filming a project in Atlanta.

A very hairy Erik Estrada is filming a project in Atlanta.

Erik Estrada, best known as one half of the “CHiPs” duo back in the day, has been staying busy in recent years as an infomerical pitchman and reality television participant. According to his Web site it looks like he is also hawking Butterfingers candy bars.

He’s here in Atlanta right now, filming what’s been described to Buzz as “a B-movie.”

Imagine that!

Filming took place at The Pool Hall in Buckhead

Filming took place at The Pool Hall in Buckhead

Since posting this earlier today we’ve since heard that this project is called “Hillbilly Highway,” but haven’t been able to shake loose any details. (Thanks to the blog responders and e-mailers for this detail!)

We’re trying to figure out what the deal is, but for now please enjoy these hilarious photos.

Estrada was filming Wednesday at The Pool Hall in Buckhead.

These photos come to us courtesy of Joel Darby, a partner at The Fur Bus, which is sort of fitting, given the shaggy stuff stuck to Estrada’s face.

Anyone know more about “Hillbilly Highway?” Who knows, maybe they will have a screening of it here to celebrate when it is ready to roll. Although, somehow we’re thinking this has that “straight-to-DVD” feel to it..

Estrada poses with The Pool Hall's John John Delladonna

Estrada poses with The Pool Hall's John John Delladonna

17 comments Add your comment

estrada or nada

July 15th, 2010
9:45 am


July 15th, 2010
10:24 am

I guess anything at this point to make a buck. Is he like 70 now?

Sgt Catraire

July 15th, 2010
11:13 am

I was hoping he would be filming an episode of “Estrada or Nada”


July 15th, 2010
11:17 am

Waaahahahahahaha! thanks for the good laff, I need it this morning!


July 15th, 2010
11:22 am

Maybe he is filming for the insurance company? The caveman in Buckhead?

Buck Head

July 15th, 2010
11:32 am

The name of the movie is Hillbilly Highway (seriously) – cannot find any information on it though.


July 15th, 2010
12:09 pm

john john is more famous that estrada

Born with a tan.

July 15th, 2010
12:48 pm

He still looks good. Muy Caliente. Me gusta.


July 15th, 2010
1:02 pm

At least he’s not in an alleyway, coked out of his mind. Let that man do his thing.

Sheree Whitfield

July 15th, 2010
1:06 pm

If I see him I’d like to aks him some questions.

I have lots of questions to ax.


July 15th, 2010
1:10 pm

Tee hee. My nephew and his dad are in the movie!!

hill larious

July 15th, 2010
1:28 pm

He looks more like Mick Foley AKA “Cactus Jack” from the WWE


July 15th, 2010
5:53 pm

I heard about this project and I think Estrada will be awesome in it! And as he’s ONLY 61, let’s hope there will be LOTS & LOTS more projects with him in it.
Go Estrada………………….You rock!!!!!!!!!!!


July 15th, 2010
11:35 pm

Hey Betty White came back, and she is 89:) I agree, at least he is not in rehab:) Go Estrada…….you rock!!!!!!!!!!!!!!!!!!!!!!!!!!!


July 16th, 2010
7:34 pm

He is filming a movie with Eddie Griffin, so I’m assuming it’s a comedy. You never know…surely when Napolean Dinomite was filmed a few nay-sayer’s were saying the same things you are saying! And that film is a cult classic already. I’m just saying…you never know until you see the whole product.

Iyalode Ade

July 18th, 2010
7:24 pm

I think it was about time Erik return to the film industry, I will enjoy this one and the many to come. From the little I have heard about this film we will be able to see him in a different light and enjoy his great sense of humor. After all he has done a lot for the latin actors when he was younger but never lost his american birth place. Go Erik The best to you.

Lafreeka Jackson

July 20th, 2010
4:19 pm

I be loving me some Ponch. I always thought he was a hottie on ChIPs