How big of a role does Social Media play in football recruiting?

How big of a role does Social Media play in college football recruiting?

Just about every top prospect is on either Facebook, Twitter or both.

We asked some of the nation’s top coaches how big of a role does Social Media play in their current recruiting efforts:

Urban Meyer (AP)

Urban Meyer on Social Media: "Its huge." (AP)

Virginia’s Mike London: “I’m on Facebook, Twitter, LinkedIn, and you name it. We’re Skyping and doing all those things. If it’s allowable by the NCAA, then you can use every Social Network means necessary to get your messages across … You will find out more  about guys on Facebook and Twitter sometimes than you will having a 10-minute conversation with them because a lot of times they will let their guard down and show a side maybe you haven’t thought about before. Social Media networks are now something that are very prevalent in recruiting.”

UGA’s Mark Richt: Click  here

Florida State’s Jimbo Fisher: “I think it’s huge in recruiting. It all is. Whether or not you like Social Media, it’s here to stay. And it’s something you have to deal with, and learn to adapt to.”

Ohio State’s Urban Meyer: “Recruiting is about relationships and communications — and [Social Media] is a big part of it right now. I think it’s huge. I don’t do a big part of it myself but my staff does a lot of it. We’ve very involved in all that stuff.”

Texas A&M’s Kevin Sumlin: “It’s a pretty big deal. I’ve been on Twitter for a long time. For me, it’s an ability to deliver a message, to get information out about our program not only to recruits  but our fan base and alumni. The price is  right, too. It’s instantaneous … We utilize Twitter as more as an informational guide to update fans, prospects and our alumni base on videos, upcoming events and news items. I think Facebook is more of a communicative tool than Twitter [with  recruits].”

Vanderbilt’s James Franklin: “The society we live in now, how kids are growing up, [Social Media] is a huge part of their lives. It’s a huge part of what they do and how they communicate. So we embrace it. It’s a part of what we’re going  to do here. It’s another way to sell your product and see what you have to offer. It’s another way to build relationships and get to know people. You can learn a lot about kids by going onto their Facebook accounts and following them on Twitter. It’s just another source of information for us.”

Georgia Tech’s Paul Johnson: Click here

How big of a role does Social Media play in recruiting?

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North Carolina’s Larry Fedora: “I think it’s huge now in recruiting, I really do. If you’re not using it, then you’re falling behind every day. Because it’s a way to stay in contact with kids. Both of those, Facebook and Twitter, go to their phones so you’re able to communicate with them legally. If you’re not doing that in recruiting, you’re way behind the curb.”

Missouri’s Gary Pinkel: “I think it’s become pretty big, as far as communication [with prospects]. There are certain things you’re allowed to do within the rules. You’re not allowed to text but you can certainly Facebook, email, Twitter and things like that. Those things are legal. From a communications standpoint, it’s big. Not just from the standpoint of the University of Missouri but for anybody. It certainly gives coaches and student-athletes more opportunities to talk to one another.”

What do we think? If you’re a college coach without an active presence on Social Media, you’re falling behind with your recruiting efforts. If just about every top prospect is on Facebook or Twitter, you should be on there, too.

For our readers who are not on Twitter and Facebook, why it is so important for a coach to be on there? To communicate with prospects via email messages, to monitor the recruits’ behavior and accomplishments, and to promote your program. Even though a coach cannot “publicly” communicate with a prospect on either media platform due to the  NCAA, the coach can say positive things about his team, athletic department or life in general – that can be seen by prospects that are following the coach on Facebook or Twitter. It’s free exposure.

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67 comments Add your comment

Dawg 1

May 21st, 2012
12:16 am

How do you expect Mark Richt and Paul Johnson to know how to use Twitter when they can’t operate a cell phone without an NCAA pocket-dialing violation?

kingdaddy

May 21st, 2012
12:19 am

M.C.
Working late tonight???

Coach Paul Johnson

May 21st, 2012
12:32 am

Please follow me @manboobs Thanks. #oneandten #fishfry

kingdaddy

May 21st, 2012
12:34 am

Michael
How do they put it, “Get on the train, or get left at the station!” Football staffs will probably have to make a spot for Social Media Assistant, just to keep it all legal…

nh gamecock

May 21st, 2012
1:29 am

What happen to the 6-6 guy that comitted to UGA to be a WR last I heard he was attending GMC….

pj

May 21st, 2012
1:47 am

Slick richt knows what he’s doing here. He just doesn’t do it with trumpeters and a ready made news article. So many people come on to these blogs claiming to have “inside info” so I do not blame a soul for doubting this: but I’ve seen first hand the uga recruiting machine. Its more slick than dom draper’s hair in mad men. Uga is literally miles ahead of the sec – with two exceptions. Les and saban have it down pat too.
Based on his 11 years, nobody can sit here and say Richt doesn’t recruit well. How those recruits play and behave is another discussion for many, many other stories. Go dawgs.

Thomas Brown

May 21st, 2012
5:39 am

How big of a role does beating teams who achieve top 10 play in Winning National Championships ?

vs teams achieving Top 10 after 2005 :

Auburn :

Lost to # 2 Georgia 2007
Lost to # 10 Coaches’ # 13 AP Georgia 2008
Won over # 3 LSU 2006
Won over # 8 LSU 2010
Lost to # 2 LSU 2011
Lost to # 5 Arkansas 2011
Lost to # 6 Alabama 2008
Lost to # 1 Alabama 2009
Won over # 10 Alabama 2010
Lost to # 1 Alabama 2011
Won over # 9 South Carolina 2011
Won over # 3 Oregon 2010
Won over # 1 Florida 2006
6-7 Auburn after 2005 vs teams achieving top 10

LSU :
Lost to # 1 Florida 2006
Lost to # 1 Florida 2008
Lost to # 3 Florida 2009
Lost to # 6 Alabama 2008
Lost to # 1 Alabama 2009
Won over # 10 Alabama 2010
Lost to # 1 Alabama 2011
Won over # 1 Alabama 2011
Won over # 5 Arkansas 2011
Lost to # 9 Auburn 2006
Lost to # 1 Auburn 2010
Lost to # 10 Coaches’ # 13 AP Georgia 2008
Lost to # 9 Penn State 2009
Won over # 9 Virginia Tech 2009
Won over # 4 Oregon 2011
Won over # 5 Ohio State 2007
6-10 LSU after 2005 vs teams achieving top 10

Alabama :
Lost to # 3 LSU 2006
Lost to # 1 LSU 2007
Lost to # 8 LSU 2010
Lost to # 2 LSU 2011
Won over # 2 LSU 2011
Lost to # 9 Auburn 2006
Lost to # 1 Auburn 2010
Lost to # 1 Florida 2006
Lost to # 1 Florida 2008
Won over # 3 Florida 2009
Won over # 5 Arkansas 2011
Lost to # 2 Georgia 2007
Won over # 10 Coaches’ # 13 AP Georgia 2008
Lost to # 2 Utah 2008
Won over # 10 Virginia Tech 2009
Won over # 2 Texas 2009
6-10 Alabama after 2005 vs teams achieving top 10

Florida :
Win over # 3 LSU 2006
Lost to # 1 LSU 2007
Lost to # 8 LSU 2010
Lost to # 2 LSU 2011
Win over # 8 Alabama 2008
Lost to # 1 Alabama 2009
Lost to # 10 Alabama 2010
Lost to # 1 Alabama 2011
Lost to # 9 Auburn 2006
Lost to # 9 South Carolina 2011
Lost to # 2 Georgia 2007
Win over # 10 Coaches’ # 13 AP Georgia 2008
Win over # 5 Oklahoma 2008
Win over # 2 Ohio State 2006
5-9 Florida after 2005 vs teams achieving top 10

Even Arkansas 4 wins after 2005 vs teams achieving top 10
Arkansas beat # 9 Auburn 2006
Arkansas beat # 1 LSU 2007
Arkansas beat # 8 LSU 2010
Arkansas beat # 9 South Carolina 2011

Even Arkansas 4 wins after 2005 vs teams achieving top 10

Even South Carolina 2 wins after 2005 vs teams achieving top 10

South Carolina beat # 2 Georgia 2007
South Carolina beat # 10 Alabama 2010

Even South Carolina 2 wins after 2005 vs teams achieving top 10

vols :
vols match our 1 Win after 2005 vs teams achieving top 10
Won over # 2 Georgia 2007

Kentucky :
KY match our 1 Win after 2005 vs teams achieving top 10
Won over # 1 LSU 2007

Ole Miss :
Ole Miss match our 1 Win after 2005 vs teams achieving top 10
Won over # 1 Florida 2008

Georgia :
Won over # 9 Auburn 2006
Lost to # 1 Auburn 2010
Lost to # 1 Florida 2006
Lost to # 1 Florida 2008
Lost to # 3 Florida 2009
Lost to # 9 South Carolina 2011
Lost to # 2 LSU 2011
Lost to # 8 Boise State 2011
Lost to # 6 Alabama 2008
1-8 Georgia after 2005 vs teams achieving top 10

SEC has won 6 NC after 2005, while we find only Vandie and Missy State have fewer wins after 2005 vs teams who achieved top 10 than us.

How big a role does beating teams who achieve top 10 play in winning National Championships when The SEC has 33 wins after 2005 vs teams achieving top 10, and of the 33, we have only 1

Recruiting is not our problem, beating teams who achieve top 10, is, when only Vandie and Missy State have fewer wins after our last SEC Championship 2005 over teams achieving top 10 and of course after 2005 we’ve lost to both of them, too.

Thomas Brown

May 21st, 2012
5:41 am

“How those recruits play and behave is another discussion for many, many other stories.”

RedandBlackDAWG

May 21st, 2012
6:18 am

Big time coaches and teams, don’t need to devote a lot of time to social media because the recruits know all about the school, and it’s program through visits and legitimate news sources. They can probably glean a little about what some players think, but it is worth remembering that in a lot of these cases, these kids are just putting out stuff on these outlets, without giving a lot of thought to what they say, and sometimes the brain becomes UN-tracked from the mind, just like it does for a lot of people who comment on these AJC blogs. Because of the limitation on words allowed, often, sentences are abbreviated and the full context of what they are really saying is not readily discernible. It might be nice sometimes, if the same thing could happen to some who comment on here. The same old stale statistics and comments, that lose any value they might have had, after about the tenth posting.

Thomas Brown

May 21st, 2012
6:33 am

Oh, really ? I didn’t know you knew that only Vandie and Missy State have fewer wins after 2005 against teams who achieve top 10.

RedandBlackDAWG

May 21st, 2012
6:41 am

And you probably didn’t know that the average fan who comments on this blog doesn’t care about that statistic anymore after reading your blog repeating it ten times as well, along with your other often repeated post At some point you must realize that you come off as a sour old man, who has nothing better to do than repeat the same old attack comments over and over again. You amuse yourself and others who constantly attack the UGA DAWGS and people, and I am sure I am not alone in this, simply skip over stuff you spout. You serve no useful purpose.

Thomas Brown

May 21st, 2012
6:51 am

Again, for the 2nd time, there is nothing repeated about the records of SEC teams after 2005 when we last won The SEC Championship Game against teams who achieve top 10.

Beast from the East

May 21st, 2012
6:52 am

Thomas Brown

May 21st, 2012
6:54 am

What you don’t like is that we cannot beat the top teams, and you have NO REPLY, since you admit that my research is exactly correct.

RedandBlackDAWG

May 21st, 2012
7:19 am

Thomas, you are just too funny. Are you trying to impress me or defend your boring post? Are you trying to make yourself feel important in your own mind? You just don’t really get it do you? That you would spend so much time, doing your research, as you call it tells me, that you think your views, stats. or whatever you wish to call your ramblings, makes me feel sorry for you. As for your no reply comment, I really don’t sit here waiting for another of your worthless ramblings, because I read other articles and news sources. Even more importantly, I actually try to comment on what the articles is about. There’s a idea for you, try sticking to the subject.
Hate to leave this stimulating discussion, but I really don’t have the time, to read anymore of your comments, stats. or whatever you wish to call them. Possibly, some folks will actually stick to the subject of the article, but you are not capable of doing that evidently. It is sad that you are such a bitter person and actually think your ramblings are important on this blog area, or worse even, you think the majority of people even care enough to read your ramblings.

1eyedJack

May 21st, 2012
7:24 am

Off Topic

There are a lot of fans out there and I know some of you have a close relationship with our Lord. I would like to ask you at this time for your prayers as I am about to go in today for the start of chemotherapy and radiation treatments for bladder cancer. It’s my second go-round with this disease in the last 11 years. While I have no doubt I will beat this thing again, I still could use any help I can get. Even from Jacket, Gator, Bama etc. fans. ;)

Thomas Brown

May 21st, 2012
7:27 am

Best of all to you 1eyedjack.

As for Red, pardon me but your hatred of any post that says how we’re actually doing in direct contrast to your agenda of ignoring we can’t beat top teams, is obvious to all.

bitter "spoiled recruit

May 21st, 2012
7:28 am

T/B—-yes we all know that top ten wins have been few—–better times ahead—–dude

———come on, jump on-board now and come alone for the championship ride this season

——————————-stop being a stat worm and learn to bash —bammer fans

bitter "spoiled recruit

May 21st, 2012
7:31 am

will pray for yaaaaa 1 eyey jack and let the dawgs drive one home for you this year

————————————————-dawgs 28—-chickens 6

Brown Dog

May 21st, 2012
7:59 am

Be well 1eyed.

Wet Willie...keep on smiling

May 21st, 2012
8:42 am

Keep the faith OneEyeJack……you will Win!

Michael Carvell

May 21st, 2012
8:51 am

@1eyedJack, prayers

HighTech

May 21st, 2012
8:54 am

Get well soon, 1eyedJack.

Here is a good example of how not to use social media….

http://georgiatech.247sports.com/Board/35/D-Rex-Wrecksneffect-trying-to-sabotage-Vad-Lees-recruitment-790060/1#a793219

From Vad Lee:

“@WrecksNEffect yo I don’t know you and I would really like if you stop tweeting me! Thank you and God bless!”

few minutes later:

“Although I do encourage you to watch GT football this year and years to come!”

Wow, very classy of that young man to handle the situation like that. I’m glad he’s a GT man!

The Bear

May 21st, 2012
9:09 am

@1eyedJack praying for you! Good Luck!

RTR22

May 21st, 2012
9:16 am

The city of Atlanta and Chick-fi-A deserve a shoutout for bolstering the Alabama recruiting efforts in Ga. The elite talent joining the CT yearly most likely really look forward to playing on the primetime stage in front of family and friends…CFA loves the CT.

Wet Willie make sure you read the article on the QB committ Cooper Bateman today in 24/7. Roll Tide

Paul in NH

May 21st, 2012
9:16 am

Good luck 1eyedjack

Creep alert

May 21st, 2012
9:23 am

Anyone else get creeped by old men stalking these HS kids on social media sites???

Delbert D.

May 21st, 2012
9:24 am

1eyedJack – The best to you, my friend.

Unodawg

May 21st, 2012
9:30 am

Praying for ya 1eyedjack.

Unodawg

May 21st, 2012
9:32 am

@ Creepalert

They are coaches, it is their job. They would follow any of these kids, no matter what, if they are recruiting them. Not creepy.

Joey

May 21st, 2012
9:33 am

Kick the “Big C” in the butt, 1eyedJack.

It can be done – I did it myself in ‘07.

Wet Willie...keep on smiling

May 21st, 2012
9:41 am

@one Eyed…I know I know but take a look anyway….

http://www.snopes.com/medical/disease/asparagus.asp

@RTR22…Bateman could be a good player for Bama but having been around that fort in T-town since 58 these out of state Great’s have come and gone without a lot of success (Joe Willie being the exception). It will be great if we can get a QB that can make the defense backup just a little and respect the pass to go along with our running game for then we might have a really great team for a change(LOL). AJ should a decent year because we have three receivers and a TE that can balance the field and make plays. Chris Jones (22) will be a star this year. Jalston had shoulder work as well as a sports hernia work so he will be behind in training. We should get a commit from a 5* LB out of Virginia on Tuesday. The count should be around 20 this year for number signed. Still not word on Carswell,Bowman,and Cris Carter’s son as far as them leaving or staying which is strange.

kingdaddy

May 21st, 2012
10:00 am

1eyedjack
God bless you son, as you know, they can do a lot of good things today with cancers and I will keep you in my prayers until you beat this thing. Hold your head up and please eat, also post every chance you get.

bucket

May 21st, 2012
10:01 am

@ 1eyedJack – our thoughts and prayers are with you friend.

Delbert D.

May 21st, 2012
10:04 am

MC has the only current blog for about 3 days. So, let me slip this in: What’s this about Georgia Tech contacting the Big 12(10)? Ingram Smith wrote that. You have to wonder if the Big Ten is talking to Tech, since they were one of the expansion candidates last year.

bucket

May 21st, 2012
10:08 am

I don’t like the role that the social media plays in recruiting, but any coach that says he is not into that kind of thing has told recruits that he is out of touch with the realities of 2012. I’m sure recruits don’t want to be bothered 24/7, but I am equally sure they want to know their future coach can relate.

Beast from the East

May 21st, 2012
10:18 am

Best of luck, 1eyedJack!

Beast from the East

May 21st, 2012
10:21 am

Delbert,
Chuck Loiver is reporting that FSU to the Big 12 (minus 2) is pretty much a done deal. Also, saying Clemson will follow and GT is in talks.
http://dev.chuckoliver.net/2012/05/fsu-to-the-big-12-it-is-inevitable/

Beast from the East

May 21st, 2012
10:22 am

Make that Chuck Oliver….LMAO

Delbert D.

May 21st, 2012
10:32 am

Beast – Check out Chadd Scott’s piece on how he was so wrong; he isn’t wrong that often. Strange stuff happening here. Swofford should be canned. If Texas and Oklahoma hadn’t been hamstrung by Oklahoma State and Texas Tech, there would be totally different scenarios including the PAC 14.

URnotUA

May 21st, 2012
10:37 am

@ 1eyedjack

God Bless you! I’m a die-hard Bama fan, but one thing I know for sure is you’re a DGD! The way you work twitter for UGA, they need to make you the social media recruiting coordinator. LOL

Beast from the East

May 21st, 2012
10:40 am

Delbert,
It appears the ACC is headed for a rapid descent in terms of football. It will become the new Big East. Academics, hoops, baseball and lacrosse. Swofford must have been sleeping at the wheel to let this happen.

RxDawg

May 21st, 2012
10:44 am

Does anyone really think social media isn’t a big deal in recruiting?

Next up, is oxygen really important to survival? News at 11.

Beast from the East

May 21st, 2012
10:49 am

Delbert,
Do you have a link for the Chad Scott piece?

Delbert D.

May 21st, 2012
10:52 am

Despite my being a fan of Georgia Tech, I’ve never cared that much for ACC football. On any given Saturday, I’m following (in order of preference) the SEC games, the intersectional games, the Big Ten and PAC 14. I don’t see Georgia Tech as a fit for the Big 12 at all, in terms of culture and academics. The Big Ten would be a good fit. That would put fans in Bobby Dodd Stadium.

Delbert D.

May 21st, 2012
10:55 am

Beast – He’s on Chuck Oliver’s site. When I try to post a URL link, it usually bounces. Scott is also an “update” commentator on Chuck Oliver and Matt Chernoff’s afternoo show here in Atlanta.

GTBob

May 21st, 2012
10:56 am

Chuck Loiver is reporting that FSU to the Big 12 (minus 2) is pretty much a done deal. Also, saying Clemson will follow and GT is in talks.

There are about 500 rumors going around regarding the Big 12, FSU, Clemson, ND, GT, and about 10 other schools. If you believe all of the rumors then the Big 12 will have 30 members next year and each one will make $50 million a year.

Beast from the East

May 21st, 2012
11:12 am

GTBob,
I’m not sure which of the rumors are true and which are just rumors, but where’s there’s smoke…there’s fire.

GTBob

May 21st, 2012
11:18 am

I’m not sure which of the rumors are true and which are just rumors, but where’s there’s smoke…there’s fire.

There is certainly smoke, but there has been tons of smoke in relation to expansion. If it was all true then Texas, Oklahoma, Ok St, and Texas Tech would already be in the Pac 12, Notre Dame would be in the Big 10, Va Tech and West Virginia would be in the SEC, etc. Some at FSU are certainly unhappy and might be better off leaving, but ill believe it when I see it. If they have already agreed to leave then they did so just before the actual Big 12 contract was finalized, and before the new playoff format is even decided. If they did that then they have very poor leadership.

Wet Willie...keep on smiling

May 21st, 2012
11:23 am

good news for UGA folks…Nick signs another great player but not from Georgiee….

Four-star and ESPN 150 defensive end Jonathan Allen (Ashburn, Va./Stone Bridge) verbally committed to Alabama on Monday morning. The 6-foot-3, 225-pounder chose Alabama over offers from Florida, Michigan, Penn State, Oklahoma and Virginia Tech.

The No. 82-ranked player in the country recently named Florida and Alabama his co-leaders after visiting Florida for its spring game, but after a weekend trip to Tuscaloosa, Allen decided to pull the trigger for the Crimson Tide.

“At the end of the day I thought Alabama was the best fit for me,” Allen said. “They give me the best opportunity to showcase my talents.

“Going to Alabama I will be competing with and against the best players in the country,” he said. “I felt like at the end of the day that is going to make me a better player — I enjoy the competition.”

Allen, who over the last two seasons has registered over 190 tackles and 35 sacks, says Alabama will be getting a relentless defender.

“I feel like they are getting a high intensity player with a high motor that never quits,” he said.

Allen, ranked as the No. 5 defensive end in the country, says he is still trying to work out details to enroll early at Alabama, but in the mean time Tide fans should not worry about him looking at other schools.

“I’m not taking anymore visits other than to Alabama,” he said. “I’m done.”

When Allen informed Nick Saban of the decision on Monday morning, the Alabama head coach was more than pleased.

“Coach Saban was excited when I told him. He said he wanted to go out and celebrate,” Allen said.

Allen becomes the first defensive end commit for the Tide. Alabama now has 14 verbal commits, including eight that appear in the ESPN 150. Twelve of Alabama’s 14 commits are ranked four-stars or higher.