Kiffin, Tennessee are bringing their billboards to Atlanta

This image shall soon be staring down afternoon commuters traveling out of downtown North on I-85. Not that anybody will be able to look away long enough to read it.

This image shall soon be staring down afternoon commuters traveling out of downtown north on I-85 at Piedmont Road and I-285 West at Cobb Drive. Not sure about the dude on the left but we know the one on the right can play. (Courtesy of UT)

Many Atlantans laughed when they heard that new Tennessee coach Lane Kiffin planned to erect billboards touting the Vols’ greatness in Florida. But will they still be laughing when they find out he has a couple going up right here in our backyard?

Two 14-feet-by-48-feet digital billboards will be seen along downtown Atlanta interstates early next week, Tennessee officials confirmed. The advertisements feature an image of Kiffin on the left and star defensive back (and Atlanta native) Eric Berry on the right with the words “It’s Time” in big block letters in the middle. It also says “Tennessee Football 2009″ and gives the web address to buy tickets, UTTIX.com. The billboards will be posted on I-85 North at Piedmont Road and on Cobb Drive at I-285 West.

“We’re going through a huge transition with a new coach and a new philosophy and we tried to look at some ways to extend our new brand,” said Chris Fuller, UT’s associate athletics for sales and marketing. “In our market we’ve had a long-standing relationship with Lamar [outdoor advertising]. We’ve had a [billboard] presence in Knoxville, Chattanooga and Jackson for years. Now we’re just expanding that philosophy.”

In addition to locations in Florida and Atlanta, Fuller said four new billboards will go up in Memphis and a few others around the state Tennessee. He said the entire campaign will cost $24,000 and come out of the Vols’ regular marketing budget.

The billboards in Tennessee will tout Berry – a junior safety out of Creekside High in Fairburn – for the Heisman Trophy, Fuller said. “Predominantly because we feel like he deserves it,” Fuller said. “It’s not because we believe it will necessarily help him win it.”

This marketing ploy is not unique to Tennessee. Auburn has had at least two billboards posted in Atlanta for the past several months, Auburn marketing associate Mike Hale confirmed. And, of course, UGA has utilized that forum from time-to-time, especially to draw attention to some sort of team accomplishment.

Atlanta’s 5.5 million population and strong athletic talent base is obviously appealing. The Vols recruit 85 percent of their athletic talent from outside state borders, Fuller said.

“We just feel like it’s a good way to our message out,” he said.

COMMITMENT NEWS

Highlighting Thursday’s recruiting news was the commitment of Atlanta Westlake defensive back Darius Robinson to Clemson. The 6-foot, 170-pound, four-star cornerback chose the Tigers over a host of out-of-state schools, including Kentucky, Michigan, Michigan State, Ole Miss, Stanford and UCLA. He said he was not vigorously pursued by either Georgia or Georgia Tech.

At Clemson Robinson will join four other Georgians: Roswell CB Martin Jenkins, Carver-Columbus DE Corey Crawford, Carver-Columbus OL David Beasley and Etowah OL Reid Webster.

“It’s only two hours away. Just that fact alone attracts a lot of players from here,” said Robinson, who said he has spoken with Jenkins several times. “Really, I just felt like I had a chance to go play early at a big-time program. I had a good time with the coaches and people outside of the football team. It’s a great town.” . . .

Also, Pepperell athlete Marcus Jackson received a scholarship offer from The Naval Academy, according to Rivals.com.

270 comments Add your comment

Saint Simons

July 31st, 2009
6:16 am

((((( 45 42 ))))) hahahahahahahaha

Bamafan

July 31st, 2009
7:00 am

Where is the chainsaw TIMBER!!!! TIMBER!!!!!

hernia

July 31st, 2009
7:03 am

just another reason to hate this mother ********* and his ***** ****** of ***** that ***** so much **** in between here and **** on *******.

UF'd

July 31st, 2009
8:08 am

Who cares, a billboard isn’t going to make that team any better. Perhaps they should put the money into the education programs in that school instead of turning out a bunch of slow talking, Skoal chewing pud packers.

UGASlobberknocker

July 31st, 2009
8:45 am

Has Tennessee slipped so far that they are now having to advertise to sell their tickets? What a contrast this is with the article about the difficulty and expense of getting Georgia tickets. It takes 32k to get a road ticket to the Dogs game in Knoxville; to get the sorriest seat in Sanford costs 5k just for the opportunity to buy the actual season tickets. single game tickets ..forget it. On the other hand, the UT billboards seem to imply that single game tickets can be had in Knoxville for face value only. My, how the once mighty have fallen.

KingGeorge

July 31st, 2009
8:47 am

I am a huge Texas fan and what other teams like Oklahoma State does is they market their schools in Texas to draw recruits. These signs by Tennessee will be effective in bringing attention to their school. Especially with recruits. Recruits unlike adults don’t really care about tradition or going to the state school. They care about being apart of something cool and being able to compete for playing time right away.

The2 Davids&VernLundquist

July 31st, 2009
8:56 am

Kiffin will take Atlanta and Georgia by storm if we allow it.

Michael

July 31st, 2009
9:00 am

UT is Texas. Tennessee is a joke.

Overpriced

July 31st, 2009
9:01 am

Hey bud,UT tix are just as hard to come by as the mighty UGA tix. They use prety much the same method of distributing their allotment. Based on “points” which translate how long and how much have you contributed.Don’t go around pounding your chest that mighty UGA is the only school that people will pay to watch play.Last year at UT was bad, but remember ALL tix were sold, they just changed hands to show the administration they were fed up with the play and the coaches.Also UT operates in the black athletically, and the ydonate money back to the university. Have done it that way forever,instead of having the university supplement their athletics.

Name (required)

July 31st, 2009
9:06 am

Shouldn’t these billboards be a little more strategically located? I mean, at least put them closer to the roadside clean-up crews, where Tennessee fans are more likely to see them.

Dave

July 31st, 2009
9:08 am

“We’re going through a huge transition with a new coach and a new philosophy and we tried to look at some ways to extend our new brand,” said Chris Fuller, UT’s associate athletics for sales and marketing. “In our market we’ve had a long-standing relationship with Lamar [outdoor advertising]. We’ve had a [billboard] presence in Knoxville, Chattanooga and Jackson for years. Now we’re just expanding that philosophy.”

In addition to locations in Florida and Atlanta, Fuller said four new billboards will go up in Memphis and a few others around the state Tennessee. He said the entire campaign will cost $24,000 and come out of the Vols’ regular marketing budget.

$24,000? Are you kidding me? I have been buying billboard advertising for decades. $24,000 . . . no way, $24,000 won’t touch a multi-state (including major cities) billboard campaign. C’mon Mr. Fuller, just the facts, don’t just throw numbers out there for the masses, GOOD GRIEF!

GWJ

July 31st, 2009
9:08 am

Seriously, does anyone think that a BILLBOARD is going to sway a kid where to attend college?

Huh?

July 31st, 2009
9:09 am

“We just feel like it’s a good way to our message out,”

Um, okay. The message being that you have one good player and a coach that dresses like the high school kid that he basically is? Works for me.

Clay

July 31st, 2009
9:10 am

Auburn is also doing this. I’ve seen a couple of Auburn billboards lately–including one near me on Pleasant Hill Rd near Buford Highway in Duluth.

YouCanRunButYouCannotHide

July 31st, 2009
9:11 am

Oh Yay! I’ll be the guy extending his middle finger as I drive by this sign near the Cobb Cloverleaf.

I'm T for TENNESSEE

July 31st, 2009
9:11 am

’bout darn time we see some UT Orange in ATL!!! GO VOLS!!!!

S.C. DAWGS

July 31st, 2009
9:11 am

Your day is coming we lead you in total wins. Now lets see you brag.

braveswin

July 31st, 2009
9:12 am

KingGeorge, Don’t tread on me

Omnihawk

July 31st, 2009
9:12 am

Just one more reason Kiffin is a joke. Where does this end? Every major city covered in billboards from all over the country? The NCAA will have to step in before long on this foolishness.

Ali Akbar Allah

July 31st, 2009
9:19 am

Maybe they can offer 2 for 1 deals with a hot dog and a coke to sell some of those seats.

Instant Classic1

July 31st, 2009
9:25 am

UT is selling their soul to devil with this guy. They have stuped to all time lows to get publicity? How about performing on the field. I thought Kiffin was the clown but the AD needs to held accountable. He fires Fulmer, hires this idiot and then supports all this nonsense? Sad, sad days for UT football and it will all come crumbling down in September at the Swamp.

Greg

July 31st, 2009
9:27 am

Ha ha ha ha ha ha!!!!

All Florida has to do is put up billboard in Tennessee with a picture of Meyer holding up the crystal football, and “30-6″ (or they could wait and put the score of this year’s drubbing).

Go Gators!

Stephen

July 31st, 2009
9:30 am

When you drive up to the western part of Northern Georgia: Blairsville, Blue Ridge, Elijay, etc. there are a lot of Tennessee football supporters in those areas. You actually see more orange and white flags/banners, etc. than red and white for Georgia.

When you drive on Georgia highways and interstates the billboards are everywhere and definitely a blight on the landscape. But, put the blame for that on the Georgia legislators who are only in it for the quick buck. So, Tennessee’s football program getting in on the action sounds like a smart marketing strategy to me.

There are many football junkies in the ATL that can’t stand Georgia football. GO TECH!!! GO VOLS!!! GO AUBURN!!! Go anybody except Georgia!!!

BULLDOGS BITE

July 31st, 2009
9:31 am

WHO CARES?!! THEY CAN PUT UP A HUNDRED IF THEY WANT. WE GET GOOD PLAYERS OUT OF STATE WITHOUT IT! GO DAWGS!!!

Lance

July 31st, 2009
9:34 am

You Georgia fans are a joke. UT has more tradition, titles, etc than Georgia could ever dream or hope for. That is why UT for yrs took players out of your own backyard because they did not want to go to Georgia. Georgia will always be a third wheel on the pecking order in the SEC East…behind UT and Florida.

Crow

July 31st, 2009
9:38 am

it’s not hard to get tickets to see UGAg… every week more than 90,000 get into that stadium… and most look like they couldn’t even spell UGA if you gave them 2 out of 3 letters. Went to the Tech game last year and got my tickets a week beforehand for about $40 a pop…field level 20 rows back 35 yardline – you’re paying too much :)

Huh?

July 31st, 2009
9:38 am

“That is why UT for yrs took players out of your own backyard because they did not want to go to Georgia.”

That has worked out well for them hasn’t it? Georgia is 6-3 vs. the East Tennessee Hillbillies this decade. Consider yourself dismissed.

Top Dogg

July 31st, 2009
9:41 am

GT tickets 40 bucks buy one get to free,all seats available if wearing bulletproof vest and handgun.

gatordowneast

July 31st, 2009
9:42 am

Desperate times call for desperate measures. Lame has insulted every coach in the SEC to “bring attention” to his program. Billboards are just the next step. It appears that the players he is actually getting to commit are UGA, UF, AL plan B types or were not offered by the top programs. With Lame and Orgeron coaching these kids, no worries. They will be plan C types after a year or two.

KZGuy

July 31st, 2009
9:43 am

You know why the Vols picked orange? So their fans could wear the same outfit on Saturdays for the game, on Sunday while they deer hunt and on Mondays while they pick up trash on the side of the highway. And never change a thing.

SEC Dawg

July 31st, 2009
9:43 am

I’m a die-hard dawg but I love it. It throws down the gauntlet. Hell, it just gets me excited about the season. To me, this is what SEC football is all about; audacity, passion, and swagger. It actually makes me laugh (and not just because ol’ Lane is dressed like he’s about to paint a house). Now, let the Vols back it up on the field. I think my Dawgs will have a few surprises for them. The scoreboard in Neyland Stadium will be Georgia’s billboard in Knoxville.

hatfieldgeoff

July 31st, 2009
9:43 am

They got a billboard campaign going in San Francisco as well with Kiffin and Orgeron and a few recruits doing that shirts off thing. They are looking to attract some “Alternative” recruits. If you check the Knoxville personal columns if appears to be successful.

SmartyVol

July 31st, 2009
9:44 am

I hear the Lane Train coming. There’s only one Tennessee Orange and All-Americans look great wearing it.

MiltonDawg

July 31st, 2009
9:46 am

So why can’t GA put up billboards in other states? We do so much recruiting in Tenn, Fla, & SC–why not put some up in NC, AL, & MS?

Maug

July 31st, 2009
9:48 am

Its amazing how these nerds are pounding their chests after a single victory in 8 years. Odds are you’d one one sooner or later you morons!
All of CFB knows it was a gift from the Dawgs in the 3rd quarter. Enjoy it while you can, the streak starts all over this fall in your own backyard of a stadium that holds a mere 55k.

Top Dogg

July 31st, 2009
9:49 am

Kids that go to UT get in with a700 score on the SAT,so what makes you think they can read or understand what is on a billboard anyway.

Maug

July 31st, 2009
9:49 am

Its amazing how these nerds are pounding their chests after a single victory in 8 years. Odds are you’d WIN one sooner or later you morons!
All of CFB knows it was a gift from the Dawgs in the 3rd quarter. Enjoy it while you can, the streak starts all over this fall in your own backyard of a stadium that holds a mere 55k.

SeniorChiefDawginDC

July 31st, 2009
9:49 am

Priceless,

Kiffy is a joke. I can’t wait to stomp a mudhole in the those backey spittin rednecks volntears.

Get Real

July 31st, 2009
9:50 am

Hey crow you aren’t telling what your Mom was doing to get those tickets for you and dragoncon buddies. You really need to get your own place by now dork.

aztec

July 31st, 2009
9:52 am

you dawg fans have nothing to worry about if ut puts up billboards in georga, but watch out if the SDSU AZTECS start putting billboards in georgia, the you can really start shaking in your boots

[...] hate Lane Kiffin already, they’re about to hate even more going to and from work. Tennessee is putting up a billboard in Atlanta. At SEC Media Days, Kiffin said a billboard was coming, but I remember him saying one would be [...]

Top Dogg

July 31st, 2009
9:57 am

UT fans will soon wish you had kept Phil Fulmer until a real coach became available instead of this clown in the making.

ReptilesRule

July 31st, 2009
9:58 am

Wow, are tix sales that slow in Big Orange country??? If they are only spending 24K than that is good cheap advertizing, but that sounds awfully low for all those billboards. UF has had some billboards in the past celebrating the national championships which I thought was pretty cool but I’ve never seen them advertize for ticket sales…

ReptilesRule

July 31st, 2009
9:59 am

Sorry…should be spelled advertise guess I didn’t get enough ZZZs last night.

FDR

July 31st, 2009
10:02 am

Why any afican american male would ever want to spend 4 yrs in the ultra redneck town of Knoxville, baffles me. What a dump that town is and its full of toothless rednecks.

Ted

July 31st, 2009
10:04 am

Great!! Then we will buy one right next to it and post the score when UGA wins…….

Top Dogg

July 31st, 2009
10:05 am

Maybe GT can use half of the billboard for ticket sales alsoand split the cost .

volgirl

July 31st, 2009
10:05 am

Talk is cheap, how many titles does Georgia have? HMMMMMMM. Tennessee has the best basketball and football teams, actions speak louder! U can talk smack after you have won a few, though that may take a while…… we’ll wait……

Nothing sucks more like a Big Orange

July 31st, 2009
10:05 am

It’s sad when UT has to put up billboards in the Atlanta market cause they know they have to advertise outside the state of Tennessee cause they know that their own state won’t even buy tickets to see their team play.

Overpriced

July 31st, 2009
10:07 am

You guys ever consider that your “humble writer” may have had a typo in regard to the amount it costs to put those billboards up? I mean he does list one at “COBB” drive off I-285. I may be wrong, but I think it says SOUTH COBB dr. So in the end Fuller may not be the dummy.