Three months ago, I questioned whether Lifetime was going to renew “Drop Dead Diva,” a dramedy shot out of Peachtree City since 2009.
Why? In the past, they had given the show a green light for a new season no later than September. By mid-October, I had heard nothing. So it was fair for me to think Lifetime was truly on the fence about the show.
Indeed, the silence continued until a Deadline.com story yesterday confirmed what creator Josh Berman had feared: Lifetime is sending the show to heaven after four seasons. Unless Sony, the production company, can find another network to pick it up, metro Atlanta is losing another show. (MTV’s “Teen Wolf” decided to move to Los Angeles after two seasons.)
Deadline.com is almost always accurate in situations like this. I have not heard back from folks at Lifetime or Berman himself just yet but will update this when I do get independent confirmation. [UPDATE at 12:38 p.m. EST: A Lifetime spokeswoman confirmed that Deadline is 100% correct.] Berman in recent weeks has been Tweeting to his fans to encourage them to contact Lifetime and keep the show alive.
Here’s Berman’s statement I received at 2:03 p.m. EST:
There is so much love and support for Drop Dead Diva. I’m grateful to our awesome fans who continue to support the show through social media. I don’t believe this is the end of the series. I’m hopeful that Sony will find a way to keep Drop Dead Diva on the air for many years to come.
In my story last fall, I gave reasons why I thought the show might get one more season (syndication dollars, wrapping up loose plot ends, a rebound in ratings toward the end of season four), but obviously, the other argument won out (primarily, other projects on the slate that Lifetime’s budget could be used for).
This is a downer for the Atlanta comedy scene, too. Cast member Margaret Cho was a regular at Midtown’s Laughing Skull Lounge during the months she was here.