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Want some sassy southern gals talking bras? Watch ‘Double Divas’ on Lifetime Jan. 1

Molly Hopkins and Cynthia Richards run LiviRae Lingerie in Kennesaw, featured in the new "Double Divas" TV show on Lifetime, debuting in a sneak preview tonight at 10:30 p.m. CREDIT: Rodney Ho/rho@ajc.com

Molly Hopkins and Cynthia Richards run LiviRae Lingerie in Kennesaw, featured in the new "Double Divas" TV show on Lifetime, debuting in a sneak preview tonight at 10:30 p.m. CREDIT: Rodney Ho/rho@ajc.com

Molly Hopkins and Cynthia Richards are like a Southern-flavored “AbFab” routine, sassing each other while fitting women for bras at their lingerie shop LiviRae in Kennesaw.

They truly love each other as friends and Lifetime hopes that bond will draw viewers in with a show that evokes a bit of both “Say Yes to the Dress” and “Pawn Stars.” It debuts in sneak-preview form tonight at 10:30 p.m., then starts in its regular time slot at 10 p.m. on Thursday, January 10 after “Project Runway: All Stars.” The network will air 14 episodes for the first season.

Each episode focuses on the women solving customer’s image issues. In one sample episode I viewed, Cynthia creates customized bras for a North Carolina woman with gargantuan breasts, even bigger than they’ve ever seen before. In another, they  visit a Decatur church and fit bras for a gospel choir that help reduce the amount of “bouncing” on the dais as they sing.

“They’re so willing to let you see their human side and their vulnerable side,” said show runner Kathleen Blake. “They let the walls down. They don’t have a lot of filters. They’ll tell you what they’re thinking.”

Cheerful Molly has a knack for identifying women’s bra sizes without a tape measure and will often comment to strangers if they are wearing ill-fitting bras.

“I’ve probably seen more boobs than Hugh Hefner,” she cracked on the show.

But remember: this show is on Lifetime, not Spike. So while the cameras spend a lot of time with women wearing lingerie and Molly uses the word “boobs” every five seconds, the show is not lascivious or racy.

“We change people’s lives every single day,” Molly said. “You can change the way someone feels about themselves. Comedy works. They may have had too much holiday turkey. Letting them know they’re not alone helps.”

Molly’s the business-minded busty brunette from Canton. Cynthia is the creative, hyperactive blond from Marietta. Both possess syrupy Georgia accents.

“I’m left brain, she’s left brain,” Molly said. “We’re both great salespeople. We may go in different directions but we get to the same spot. It’s symmetry.”

Cynthia, who Molly calls a “mad inventor,” loves to create new types of lingerie in her sewing room, which is packed with clothing, fabric and experiments. “I’m a bit of a hoarder,” Cynthia admits. “I can’t throw anything away if I feel I can use it. I make corsets, chaps, you name it.”

She marvels that the cameras are all over the place “to watch me and Molly talk about stupid stuff. We come up with rap songs. We think we’re funny. We don’t think about it. That’s who we are. We’re crazy!”

The ladies met working at a high-end lingerie shop at Phipps Plaza called Intimacy. “I was bending over to pick up a panty. My Spanx were right in her face. It was love at first sight,” joked Cynthia, in explaining how they became friends. They catered to the Buckhead Betty types with $150 bras but felt folks with lesser budgets and bigger bra sizes needed help, too. They also liked to work with mastectomy patients. To fill that void, they decided to open their own store.

LiviRae Lingerie debuted six years ago with start-up cash and credit cards since banks weren’t keen about giving loans for a store like that. “Nobody understood the concept,” Molly said. And they struggled early on to even get bra inventory because their former employer made sure her suppliers blackballed them. (That owner eventually sold to another buyer.)

Even today, with the store doing much better, “we still have to go through crazy stuff to get a loan,” Cynthia said.

Their store’s primary business is bras and accessories that go with it. They have 85 bra sizes with an average bra price is $68. They also mend and repair bras as a complimentary service.

They hope to eventually expand by franchising and creating mobile fit units.

Given how sensitive women are about their bodies, not all of them want to be on TV. “Our goal is not to expose and exploit,” Molly said. “If they don’t want to be on the show, that’s fine.”

Here are photographs I took last month from the store while the production company was shooting:

They wrapped their cars witih a sign ("Got Boobs?") that embarrasses their daughters.

They wrapped their cars witih a sign ("Got Boobs?") that embarrasses their daughters.

Molly Hopkins in front of one of her store signs.

Molly Hopkins in front of one of her store signs.

Cynthia shows off the largest bra in stock: an "N."

Cynthia shows off the largest bra in stock: an "N."

livirae frontnoticebras bras bras

Cynthia shows off one of her latest sexy creations.

Cynthia shows off one of her latest sexy creations.

bra size chart

This is the primary part of the store.

This is the primary part of the store.

the storeno bustsights

A producer shows a live shot with a client.

Show runner Kathleen Blake, who came from "Say Yes to the Dress: Bridesmaids," shows a live shot of a client. She went from a show that spent a lot of time about boobs to one that spends even more time about boobs, she said. "You can't help but love two people who are so passionate about something," Blake said, of Cynthia and Molly.

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29 comments Add your comment

Kat

January 1st, 2013
4:05 pm

I’ve been to this shop – excellent service. I was pleasantly surprised. They do know their stuff. I do question the interesting choice of words here, Rodney: “They also liked to work with mastectomy patients. To fill that void, they decided to open their own store.” Hmmm…

The Saurus

January 1st, 2013
5:28 pm

That reminds me . . . I need to pick up a couple of quarts of milk on the way home tonight.

Barbie

January 1st, 2013
6:52 pm

Bravo to you dolls! I to share this love of helping women feel supported. I have worked for a intimate apparel company for over 12 years and would love to join your team …if you ever consider to move to the Williamsburg va area! I would love to be involved. Crazy to send you this but fate is sometimes delivered in crazy ways…xxxooo. Barbie.

Mercedes S.

January 1st, 2013
7:38 pm

“Their former employer made sure her suppliers blackballed them” – the owner/manager of “Intimacy”?

Moni

January 1st, 2013
8:53 pm

Would love to be on the show. I wear a 42H. Always hard to find pretty bras!

Dum-Bass

January 1st, 2013
9:49 pm

The only way I would watch this show is if they actually showed them, and they will never do that. Sorry!

Christine

January 1st, 2013
10:52 pm

Can’t wait to see the show….. Always have trouble with buying the correct Bra….. I would LOVE to get help from these Ladies !!!!!!!!!!!!!!!!!!!!!!

Show

January 1st, 2013
11:13 pm

Just watched the show-that was pretty terrible! 30 minutes of my life I won’t get back.

Sandy

January 2nd, 2013
12:54 am

I cannot wait to watch this, my bust had always been hard for me … I think I find bra that fits but within week there is no support … When you look at me in photos, I look like all droopy boobs. I even gained weight so that they don’t stand out so much. Maybe this will give me info that will be helpful. Signed … All boobs but miserable!

Lily terry

January 2nd, 2013
1:36 am

I watched your show your amazing. I am so uncomfortable and I can’t afford expensive bras and since I have a rib that was broken so I can’t wear underwire I can’t find bras and everyday I’m uncomfortable. I love your show. If you have suggestions please help me. Lily

I'm not Ho

January 2nd, 2013
1:37 am

Yet ANOTHER reality show? You know why companies keep doing these? Because there are enough “low information” viewers out there watching this nonsense. Say No to the Nonsense.

say what?

January 2nd, 2013
4:34 am

for future episodes can we get subtitles? I am from Atlanta, and my Southern drawl is just fine, theirs is the worst acting ever.

www

January 2nd, 2013
12:32 pm

i met them a few years ago and i gotta say – two nice ladies.

Would love help!

January 2nd, 2013
12:49 pm

Saw the show and was thinking…’finally people who know there are women that need help’! I wish they weren’t in Atlanta! I went to 3 different stores in one day.. all measured me differently. Can out-of-towners use your services? How?

Ouch

January 2nd, 2013
1:54 pm

Following my shoulder survery I continued to suffer with pain far longer than the physical therapist thought I should. I went to LiviRae because I could not wear any bras I had due to the pain. They fitted me for a bra that I swore was too small and tight but trusted them and wore it. What a miracle! Within a week my shoulder pain was almost gone in and out of my bra. Love you guys!

Lady

January 2nd, 2013
2:02 pm

I love this store – I’ve been shopping here for 2+ years since going here looking for undergarments for my wedding. I absolutely love the girls that work there – they make you feel so good about yourself even when you have a little extra weight. Unfortunately, the Sneak Peek Episode on Lifetime (The Gift of Lift) makes me rage at Lauren. I’ve never seen her in the store and couldn’t image getting fitted by her. If it wasn’t for knowing how wonderful the store actually is, I wouldn’t want to go there with her comment about “everyone deserves lingerie, but sometimes your like…ewww…gross”. It’s hard to feel good about yourself when you a salesperson is judging you.

breya

January 2nd, 2013
2:11 pm

as a transgendered woman needing help for better fitting corsets and bras i went to these ladies and was treated like just another gal. had a blast and they truly know there stuff. caring, fun and always in the know. these ladies rock. i totally need to come in soon for some new items.

Sassy

January 2nd, 2013
2:28 pm

This show is absolutely disgusting!! What’s happened to REAL TV? This is nothing but white trash! The Cynthia on this show looks like she’s 70!! This is an embarrassment to every woman!!! Definitley not southern charm here!!!

Cici

January 2nd, 2013
2:36 pm

Lifetime should be ashamed for wasting their time on this crap!!! You can tell everything they do is as fake as they are…especially Cynthia! Everything about her is just gross!

Mercedes S.

January 2nd, 2013
3:45 pm

Haven’t seen the show but hope it will help many – 70% of women are supposed to wear the wrong type of bra.

Mercedes S.

January 2nd, 2013
3:45 pm

Haven’t seen the show but hope it will help many – 70% of women are supposed to wear the wrong type of bra.

Mercedes S.

January 2nd, 2013
3:45 pm

Haven’t seen the show but hope it will help many – 70% of women are supposed to wear the wrong type of bra.

kita

January 2nd, 2013
6:02 pm

Watch y’all show and loved it..I wish y’all were down here in Florida.

surivor

January 2nd, 2013
9:33 pm

I loved the show but what about us who have surived and lost a part of our body. There are not enough avenues for women who have surived Breast Cancer. At a affordale price. Any ideas????
We are sexy and a Diva too….

Ryan Cameron Fan

January 3rd, 2013
10:15 am

I would tune in just to watch these ladies (try to) fit a 300-pound, Pointer Sister-wannabe Moesha for an unmentionable.

Amanda Johnson

January 5th, 2013
9:41 pm

I watched the show the other day thanks to my besties grandma and we decided to go in, we went on thursday around 5:30pm to the kenesaw location! The lady that helped my best friend and I was totally awesome I loved her!!! They helped me really fast and my friends we all got sized, def in wrong bras sizes.. i was in a ddd and needed a g! my bestie was in a h and needed a K , my other friend needed a f !!! Prices i usually pay for a bra is $45 so spending a few bucks more here isnt bad at all esp when the bras are adorably cute for my age and fit and make my look so much better!!! THIS PLACE I DEF RECOMEND ESP FOR fittings bc lane bryant were i usually go didnt size me prop either did victoria secret!!!

Darlene

January 6th, 2013
11:31 pm

I’m surprised this place is still in business because when I purchased a bra several years ago, they knew nothing about alterations. As I had shopped at Intimacy first and Neiman’s, I knew how a bra should fit and that the breast bone of the wired bra has to be flush to separate “the girls”. They altered my bra by sewing the two cups together in the middle so there was no separation and you were left with tremendous and necessary cleavage. Cynthia refused to give me my money back and argued with me for quite sometime. In the end, she gave me my refund but not before telling me that she never wanted to see me in her store again. As if ! How this is passing for entertainment says a lot about America these days. It’s degrading to women.

Shocked

January 7th, 2013
3:32 pm

I’m really shocked this is even a show! I tried to watch it, but felt my IQ dropping drastically! All we need is more shallow women seeking fame. This has to be a joke! Why would anyone watch this mess? Worst acting ever!!! Get off TV!

Trash TV

January 7th, 2013
4:32 pm

Everyone should do some research before they start ordering their products! Their BBB rating is an F! I’m surprised this store is still open! I went there over a year ago and got the worst service. Cynthia was extremely rude! All they wanted was my money! That’s all these women are about!