As expected, 790/The Zone has picked up ESPN radio programming from 680/The Fan and will also start airing Colin Cowherd beginning Dec. 1.
Cowherd, a syndicated talk show who was on for several years on the Fan, will return on the Zone from 10 a.m. to noon.
This means one fewer hour for Mayhem in the AM from 6 a.m. to 10 a.m instead of 6 a.m. to 11 a.m. And The Red Zone moves from 11 to 2 p.m to noon to 2 p.m. Mike Bell and David Archer remain from 2 to 6 p.m.
Bob Richards, operations manager, said Cowherd was one of the Fan’s stronger shows and he is thrilled to have him on the Zone side.
The Zone will also have access to ESPN radio programming if it chooses to use it such as the World Series and NBA finals. And the Zone’s local shows will now be able to interview ESPN’s national roster of talent, he said. An ESPN weekend show hosted by John Kincade of 680/The Fan won’t be an option the Zone will likely pick up.
And for folks wondering about how 92.9/The Game has done in the ratings, it’s too early to get a full month’s numbers yet (the new format debuted Oct. 24). The first week, I’m told from a source, was very very modest indeed, far lower than what Dave was getting. The station hasn’t been heavily promoted yet so expect it to be a slow build.