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Discovery CEO says Tyler Perry will make OWN less ‘teachy and preachy’

Tyler Perry is going to give OWN its first scripted original programming. CREDIT: AP

Tyler Perry is going to give OWN its first scripted original programming. CREDIT: AP

OWN network is starting to turn a corner as its ratings have improved and Oprah Winfrey shows up more often on screen.

Atlanta’s Tyler Perry has already begun working on series for the network in an exclusive production deal announced a month ago. (The first is an hour-long drama called “The Haves and the Have Nots,” set to be shot in Atlanta next spring, according to this casting call.)

Discovery CEO David Zaslav told analysts this morning that OWN was “much too teachy and preachy and earnest when we started… The audience said, ‘We want to have fun.’ ”

Perry will help now that the channel “has begun to find a rhythm,” he said, according to deadline.com.

OWN, which launched nearly two years ago, has been sucking hundreds of millions out of Discovery’s pocket but is closing the gap. It had to spend $29 million in the third quarter alone. Discovery has wrangled higher affiliate rates from cable and satellite companies so OWN should start standing on its own soon.

Zaslav said a recent interview by Oprah with Rihanna drew more black women than all the major broadcast networks combined. (Most shows featuring Oprah tend to do best on the network, not surprisingly, although “Iyanla, Fix My Life” has done relatively well, too.)

For Perry, the deal with Oprah is a smart move since TBS, his first programming partner for TV, is veering away from his type of entertainment targeting African Americans. Plus, it’s far cheaper and less risky for him at this point than starting his own network, a goal he has talked about in the past.

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19 comments Add your comment

Dora A Douse

November 6th, 2012
4:04 pm

Yes,you working with Oprah would be great,but you owning your own network would be much more greater,Tyler.The God who helped you to start a good job will also help you to finish it.Be blessed.

Fred

November 6th, 2012
4:20 pm

Yea!!!! Even more reasons to not watch OWN.

IJS

November 6th, 2012
4:27 pm

Seems to me if the OWN was in the regular line up for cable channels then maybe more people would watch it. Im not going to spend more money to get additional channels just to watching your station.

michael

November 6th, 2012
4:56 pm

OWN should come out as a regular channel and not a cable channel and just charge more for advertising. She has already created a vaccuum for day time talk on regular channels. I bet she would have more of a following if the channel was free and then more advertisers would follow. I hope they change the business model so they stop OWNing more of the cost.

Godawful

November 6th, 2012
5:54 pm

Have the OWN bosses ever seen a Tyler Perry production? They are ALL “teachy and preachy”. Not to mention lowbrow and poorly written, but you woul think the OWN people would know that already.

sam

November 6th, 2012
6:44 pm

when was the last time you wrote something for TV. Adding Tyler Perry to OWN would be great in many ways.

HitFlik(c)

November 6th, 2012
8:05 pm

HitFlik would like to wish Tyler Perry good luck and success in his new endeavors with OWN and Discovery.

Tyler Perry is is a great asset to the Oprah Winfrey Network and ratings should improve greatly.

Oprah Winfrey and Tyler Perry are a sensational combination.

HitFlik and flik fans wait with anxious eyes and anticipation for their shows.

HitFlik@Yahoo.com

LG

November 6th, 2012
9:06 pm

Oprah and Tyler are in the closet; need to just come on out. Rosie, Tyler, Suzie Orman, Oprah, etc. The colors of the OWN logo. Take off your blinders, people. Just another reason for me to be happy I don’t get, or watch, OWN, Oprah, etc.

Ahem

November 6th, 2012
9:08 pm

You sure showed him Sam! Anyone who hasn’t ever written anything for TV is clearly not qualified to make a critique of something they watch on TV.

This is all so obvious to all of us because everything that makes its way to TV is beyond criticism as it must be amazing! Since Tyler Perry has had things on TV, his work /must/ be amazing!! How else could it have gotten on TV? Hmmm?!?

gagirl

November 7th, 2012
1:28 am

@LG…yep, blinders off and I still like gay people. Take your bigotry elsewhere, please.

I still can’t believe that Oprah endorses Tyler Perry’s foolishness…

[...] OWN recovery on trackC21MediaAdweek -Varietyall 7 news articles » Go to Source Posted in News [...]

Kat

November 7th, 2012
12:12 pm

It took Oprah YEARS to build her network, and didn’t do it until AFTER her show ended. Tyler wants to do it much earlier than that. Good goal.

Pat

November 7th, 2012
1:21 pm

How can Tyler Perry save anything. Everything he does is the same. We went along with it when it was fresh and new as support for him.

Larry

November 7th, 2012
3:14 pm

Tyler Perry is so boring, i.e., Alex Cross ! Madea is getting old and tired…I’m a little surprised that OWN would take a chance on him.

GRACE

November 7th, 2012
3:24 pm

I believe the move to add Tyler Perry to Own is a great idea. It will be a success,the union will boost business and has already started by the simple fact that we are talking about it right now.We need to be positive and less negative in life guys. Just watch and see.

Light

November 7th, 2012
4:16 pm

I don’t understand why people are so critical of Tyler Perry. I think he’s a great talent and has good ideas. I like his shows, especially The House of Payne; thought it was hilarious and typical family life for a middle income black family. I like his movies; a couple bad ones, but all can’t be great. When I hear the criticism, I just don’t get it. I never hear him critical of others and I think he has an amazing story of perseverance.

TheLazyComic

November 7th, 2012
5:00 pm

I thought the OWN network stood for the O’Bama’s Words Network. Seems like he’s on it a lot.

Derewood

November 8th, 2012
7:09 am

This station sucks worms Tyler Perry’s movies & tv shows suck. What a perfect combination

really people

November 10th, 2012
10:28 am

I think Tyler is great. His shows are good to me. They aren’t for everyone, as not every show is to everyone’s liking. He is a positive person and gives positive messages. I am an African American woman and I don’t think that he portrays us in a negative way. He does; however, show what challenges people face. Don’t be so negative. He has come a long way from where he was and that should be acknowledged. I look forward to seeing what this will bring.