For five years, advertisers paid more for 30 seconds on ‘American Idol’ than any other show.
Ad Age, in a poll, reports that “Idol” rates dropped 30 percent (about equal to the actual ratings drop), from $502,900 to $340,825 per 30-second ad.
Tops now is NBC’s “Sunday Night Football,’ averaging $545,145.
Generally, ratings on the broadcast networks this fall continue to decline sharply, especially among younger viewers.
I anticipate “Idol” should match ratings in January compared to a year ago when it launches its 12th season with all the buzz and hype of the new judges, but whether it can hold them depends wholly on the talent once we get to the live shows.
Fox has renewed ‘X Factor’ for a third season despite sharply lower ratings from season one now that it’s up against “The Voice.”
The press release was packed with hyperbole. Mike Darnell, who runs Fox TV’s alternative/reality TV department, said this:
“This season, Simon and the producers of THE X FACTOR took an already strong show and made it absolutely fantastic. The format changes are working, the contestants are unbelievably talented, and Britney and Demi – alongside Simon and L.A – have brought an incredibly fun new chemistry to the judges’ panel that our fans really love,” said Darnell. “We feel great about the show and I’m thrilled to bring it back next year for Season Three.”
The release does not mention the mess that happened last week when only half the show was aired due to a rain delayed baseball game. The episode airs tomorrow night at 9:30 p.m., extending into the 10 p.m. news hour by 30 minutes. But it’s a shortened one-hour results show instead of the original two-hour take. And it keeps Fox on schedule with most of its Tuesday night comedy schedule before baseball intervenes.
It’s being beaten regularly by “The Voice” in total viewers and 18-49 ratings, averaging 9 million viewers on Wednesdays and Thursdays. The early episodes of “The X Factor” last year, with less competition, was closer to 12 million viewers.
The first live shows debut after Halloween on Wednesday, Nov. 1 with Khloe Kardashian and Mario Lopez as co hosts. When “X Factor” goes live the week of the election, “The Voice” will compete on Wednesday and Thursday, same nights as “The X Factor.”