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Power 96.1 brings Justin Bieber, Ke$ha, Enrique for new Jingle Ball 2012 at Philips Arena Dec. 12

Justin Bieber will hit the Power 96.1 stage Dec. 12. CREDIT: AP

Justin Bieber will hit the Power 96.1 stage Dec. 12. CREDIT: AP

Since the station arrived in late August, national radio powerhouse Clear Channel has been pumping massive marketing dollars into its new Top 40 station Power 96.1, especially in TV ads.

Now it’s introducing a big Christmas concert to get its new fan base excited featuring former Atlantan Justin Bieber, Enrique Iglesias, Ke$ha, Flo Rida, Owl City and Austin Mahone Dec. 12 at Philips Arena. Pre-sale tickets go on sale Thursday, October 25 for Facebook fans.

That’s a pretty impressive line up and Bieber alone should make it an easy sell. With Power’s mix skewing younger than Star, B98.5 or Q100, the line up fits the imaging of the station.

Power has dubbed it Jingle Ball, the same name as many other Clear Channel top 40 station shows in places such as New York (Z100, home of Power’s syndicated morning host Elvis Duran) and Los Angeles (KIIS, home of Power’s mid-day host Ryan Seacrest). There are more 20 Jingle Balls across the country.

This is not to be confused with Star 94’s long-standing Jingle Jam, set this year at Gwinnett Arena on Dec. 13 with a distinctly singer-songwriter bent to it featuring Jason Mraz, Phillip Phillips and Andy Grammer, artists that Power does not touch. Star has embraced its more adult pop role in the market, especially with Dave FM going away Oct. 24 for sports talk.

Jingle ball logoCorporate consistency across the country with the brand name Jingle Ball obviously trumped any issue with name confusion in Atlanta.

Rick Vaughn, the Power program director, deferred calls to the New York City publicity firm Power is using, DKC, which released a press release on the concert. DKC said it has not received information about how much the tickets will cost but is expecting it Monday.

The Los Angeles KIIS Jingle Ball is over two nights with each night priced from $75 to $389.50.  On Dec. 1, the concert features Taylor Swift, Ne-Yo, Ellie Goulding and OneRepublic. Night two includes many of the acts that will be in Atlanta: Justin Bieber, Owl City, Ke$ha and Flo Rida, plus Psy, Fun. and The Wanted. The Kiss 108 Jingle Ball in comparable-sized city Boston is priced from $39.35 to $218.30. My guess is that will be closer to the range we’ll get in Atlanta. There, they get Justin Bieber, the Wanted, Karmin and Cher Lloyd. At another city similar in size to Atlanta, Miami, the Y100 Jingle Ball (lineup not yet announced) is priced at $60 to $187.75.

Rival Q100 has been sporadic about holding Christmas concerts over the years. The biggest one they ever did was Frosty the Showman at Philips Arena in 2005 with the Backstreet Boys and Will Smith.  I don’t think they’re choosing to go the Christmas concert route this year.

For now, Power has recently moved afternoon jock Sonic and the night guy Maddox to Atlanta.

I haven’t seen a full month’s Arbitron ratings to gauge Power’s impact yet on the market. Those numbers should be coming out soon.

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23 comments Add your comment

joe

October 19th, 2012
1:43 pm

I’d rather someone smack me repeatedly with a baseball bat than go to this pizz poor excuse of a concert. Yuck! Sux we are losing Dave FM and getting another q100 wanna be station.

atlroadio sucks

October 19th, 2012
2:00 pm

Just what Atlanta Didnt need another radio station playing the same worn out crap over and over again. Bring back Project 96.1, Aly and the real music. You can keep bieber, seafom and the rest of the bland gang.

OTP

October 19th, 2012
2:07 pm

Rocky Raccoon is probably spinning in his grave!
Lord, please bring back 96 ROCK!

[...] Concert Tickets announces Jingle Ball season….Equities.comall 7 news articles » Go to Source Posted in News [...]

brian j

October 19th, 2012
2:39 pm

As a life long Atlantan, I believe it was sacreligious what they did with 96.1. Furthermore, DaveFM is leaving and being replaced by ANOTHER sports FM station in Atlanta. Is anybody listening to my age group (mid 40’s)? There is absolutely nothing left worth listening on FM in Atlanta!

tiffany

October 19th, 2012
2:53 pm

well, I was planning on going to Star 94’s holiday show but this line up blows there’s away.

Zach H

October 19th, 2012
2:56 pm

Another crappy concert! What are they doing to Atlanta radio? First with 99x, then 96Rock/Project 96.1, and now Davefm…no more faith in Atlanta radio…

Rodney Ho

October 19th, 2012
2:57 pm

@Zach. I’m with you! If you’re into a certain type of rock music (e.g. not classic rock), you’re outta luck in this market, more or less…

Zach H

October 19th, 2012
2:57 pm

Enter your comments here

Zach H

October 19th, 2012
3:00 pm

@ brian j. I agree, there is NOTHING left worth listening to on FM in Atlanta.

Burdell

October 19th, 2012
3:02 pm

Couldn’t agree more brian j…

But it’s time to leave the dark ages folks…satellite radio and/or internet radio is the way to go.

Terrestrial radio is a thing of the past…

Jeff

October 19th, 2012
3:13 pm

Brian J,
I’m early 30’s, and I fully agree with your sentiment. Atlanta radio is sucking. The saving grace is that I have XM in my car, so I recently did a “preset reset” with 3 fewer FM stations than I used to have. Sad to see DaveFM going.

Mike

October 19th, 2012
4:10 pm

I listen to NPR and only NPR in the car. If I want my music when I want it, I defer to the mp3 lineup on the Iphone.

Rusty Shackleford

October 19th, 2012
4:14 pm

The changeover to Power 96.1 killed any leftover interest I had in FM radio. These crappy concerts are just icing on the cake.

Your Name Here

October 19th, 2012
4:26 pm

The sorry state of Atlanta radio these days has driven me to satellite and internet radio The fact that Power exists and we all know about it really grinds my gears!

Vic

October 19th, 2012
5:01 pm

My three presets have been 99x, 96.1, and Dave FM, now all three almost gone. There is nothing on the FM dial left to listen for me.

Grinch

October 19th, 2012
7:57 pm

The Project Family needs to plan a little party crash! Let Seacrust and his little gay tribe of tripe spewers know they really screwed with the wrong bunch. Seacrsut and the rest of his goat blowing pals are ruining stations across the nation replacing long lasting rock stations with this no talant garbage put to pre-recorded electronic bee-bop trash. Fight The Powerpuff!

[...] Atlanta Journal Constitution (blog) [...]

Traffic Headache

October 20th, 2012
11:24 pm

I’d rather spend the evening smelling my own broken wind than attend this concert.

Ptc dawg

October 21st, 2012
8:09 am

This station is an abomination.

Duane

October 21st, 2012
9:38 am

I’m hoping for this craptastic station to fail spectacularly. A pox on you for getting rid of my favorite station!

[...] can’t say this is necessarily a coincidence, but Bieber is headlining the first Power 96.1 Jingle Ball in Atlanta at Philips Arena Dec. [...]

Austin Mahone Central

October 22nd, 2012
5:52 pm

[...] Source: AJC [...]