CNN has introduced a new measuring stick for what’s hot on social media called CNN Trends.
Fueled by Zute, a technology company CNN purchased last year, the dashboard tracks the top 10 biggest stories. It pairs the top story with CNN content, then provides up to 10 links to other stories on the same topic from other primary sources.(There’s an app, too, for iPads, iPhones and Android-compatible smartphones.)
“A healthy media diet consists of news, analysis and perspectives from more than one source,” said KC Estenson, SVP CNN Digital, in a press release. “CNN Trends embraces that concept and expands on it by allowing the social Web to determine which stories are featured. It’s the perfect place to discover new content and advance the narrative of a trending headline. ”
As the news cycle progresses, CNN Trends unearths new content and analysis to complement the evolving storyline.
It’s a cool way to track news. As I write this, the 10 hottest trending topics are a mix of silly and serious with an eye toward technology-related stories, even if the story could have been archived from 1999. (See #10)
1) The end of the print edition of Newsweek
2) The Federal Reserve bomb plot
3) CNN’s own Candy Crowley and her moderating work on Tuesday night during the Presidential debate
4) Mitt Romney’s oldest son joking he’d like to “take a swing” at Pres. Barack Obama.
5) Lance Armstrong and the doping fall out.
6) Google earnings leaked out early
7) Flavor Flav arrested for assault
8: Twitter blocks a hate group
9) Verizon sold a relatively modest 651K iPhone 5’s last month
10) AOL unveils a new mail service.
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6 comments Add your comment
JTesla
October 18th, 2012
5:32 pm
It would be nice if the hottest trending topic was how lame websites are that track the hottest trends in social media.
Oxwinkle
October 18th, 2012
8:35 pm
CNN? Are they still around? Are they even relevant?
Hoppy
October 18th, 2012
9:47 pm
Didn’t CNN steal this idea from Yahoo?
Dum-Bass
October 18th, 2012
10:53 pm
This is about as silly and asinine as the new one on Major League Baseball called of all things “The Social Dugout”. During the games a scroll down at the bottom of the screen asks such questions as “Do you think the next hit will be a single or a double?” or “Do you think the manager will make a pitching change in the next inning?” How utterly silly can these networks possibly be? Every time I see one of these questions I end up yelling at the TV, saying “How the H–l would I know? My name’s not Clare Voyant!!!” BTW, anything CNN has to do with will be biased or slanted in some way or fashion straight to the left. Mark it down, they will find a way just like Candy A– Crowley did in the debate this week.
All I'm Saying Is....
October 19th, 2012
2:39 pm
Another sign of the ‘dumbing down’ of journalism and a very unoriginal idea to boot since Twitter, Google, Yahoo, etc. have been doing this for years…what will KC ‘Rerun’ Estenson and his crew come up with next: an iPhone app?
jimbo
October 19th, 2012
4:09 pm
CNN, like MSNBC and others, is doomed. Unless (and until) the media gives up its obvious liberal bias, the slippery slope to oblivion will continue. I do not understand why the CNN’s of the world don’t get it. Maybe they do, but I am too nieve to see. I’m not saying that FOX News is without some bias, but have you seen their numbers?
In the print media, Newsweek is on life support and once other highly regarded magazines will be next. In a way, it is too bad. If the media would stop trying to “influence” and start attempting to “inform”, there might be some hope.