
Frank Ski is working under a temporary contract. CREDIT: Rodney Ho/rho@ajc.com
Frank Ski’s latest three-year contract with V-103 expired last month.
But the top-rated R&B/hip-hop station and the veteran radio personality wasn’t able to iron out a new deal in time so he accepted a temporary contract while negotiations continue, Ski said in a brief interview last week. But he’s now living in a bit of limbo and is taking what he’s dubbed a vacation this week.
His boss Rick Caffey, per long-standing policy, declined comment.
Ski, with co-host Wanda Smith, has been part of the longest-running morning show on a single music station in Atlanta, entering the market from Baltimore in 1998. He replaced Mike Roberts & Carol Blackmon, a show which lasted 12 years.
Without a doubt, Ski has been an unqualified success. His show has generated consistently strong ratings for V-103 over the years, almost always No. 1 in key demographics and often by wide margins.
Ski, 48, has always been accessible and friendly to me but is understandably terse about this situation. He has his share of critics, many who feel he name drops too much and can act like a know it all. (When I posted a wholly unscientific poll in 2009 asking then if V-103 should sign him again, 56% said no. For kicks, I’ve posted the same poll today.)
Ski is deservedly well compensated – into the six figures, though I’m not sure exactly how much. But even a No. 1 station such as V-103 has to weigh what it feels is a viable salary vs. its revenues. And while stars are hard to find, much less nurture in Atlanta radio, V-103 has a deep roster of talent. Their other key personality is Atlanta native Ryan Cameron, who spent many years hosting mornings at rival Hot 107.9 before jumping ship in 2004 to be the afternoon guy at V-103. Given V-103’s size, Cameron was able to garner morning show money while enjoying significantly better working hours than Ski. He’s been happy where he is.
But V-103 could always slot Cameron into mornings if need be and he already regularly subs for Ski when Ski is on vacation.
In fact, Cameron’s on the morning show this week with Smith, taking over for Ski while Ski is in Napa Valley making his own wine. (Ski opened his own restaurant under his own name in Buckhead last year, too.)
Ski’s September Arbitron numbers were solid among 25 to 54 year olds, with a 10.5 rating, on par with its typical numbers and No. 1 as usual. But his younger 18-34 numbers (which are more volatile by the very nature of Arbitron’s rating system) have slipped off sharply from a 17.3 rating in January to 9.9 in September. For the first time since June, 2011, Frank & Wanda fell behind Q100’s Bert Show, coming in second.
Mark Trigg, Ski’s attorney, did not return a text, a call or an email, but I’ll update if he has any insight into the situation. It’s very likely Caffey told him not to talk to me. Trigg was pretty gabby and accessible in 2009.
So is Ski asking for more money? Probably since it’s likely he took a pay cut in 2009 when the economy was in a real dumper. He might be trying to emulate Bert Weiss, asking for syndication, though CBS Radio has a relatively modest stable of urban stations to access within its own family of stations. Ski tried syndication a few years back but it didn’t stick.
Join my Facebook fan page and Twitter. Oh, and Google +, too!
157 comments Add your comment
Kee
October 20th, 2012
2:34 pm
Yes Frank is a know it all but he is the only one on the morning show that brings any intelligence or class since Elle left. Wanda is soooo not funny. I will be cool with a complete overhaul of the show.
SamIAm
October 20th, 2012
10:38 pm
Am I the only person that thinks that it’s Ryan’s time to go too???? He is just not funny anymore. I can’t even listen to him. And don’t even get me started on Frank and Wanda. And THIS is ATL radio people. #sad
Listening
October 21st, 2012
1:58 am
Time for the Sand Man for Frank and Wanda. I haven’t liked the show for years. Too ghetto. Music degrading. It’s blastfeming to then do mix religion at the end of the show.
My opinion
October 21st, 2012
6:36 pm
Ryan in the mornings! That is all!
Tony Wilson
October 22nd, 2012
8:48 am
Amazing. I thought I was the only one who thought Frank got on their last “1#$#!@” nerves. He’s an expert on EVERYTHING. That’s not realistic at all nor do I want to constantly hear about your 9,000 Ph.D degrees on nothing. The music is not inclusive of all ages and I get tired of hiring the hip-hop anytime I thought about trying to listen to the station. I listened more in the mornings last week when Ryan was on and it felt like a breath of fresh air. It’s time for a change. Atlanta is made up of more than 15-25 year olds (nothing with them) and we all have music taste we would like to listen to if you’re going to be “The People’s Station”. Otherwise, more Pandora!!!
Radio head
October 22nd, 2012
9:49 am
I agree with Samiam… Ryan isn’t funny at all! He’s quite agrivating … And then that crash dude is agrivating also. He’s just a traffic guy sidekick who they keep around because they’re too lazy/ cheap to hire an official afternoon sidekick! I’m over Atlanta radio! Lets compare our radio personalities to other cities…… Much better personalities!
Michael
October 23rd, 2012
11:22 am
@Rodney Ho. Are you going to do a follow up about Frank Ski’s contract situation this week?