About 75 to 80 people are being cut at The Weather Channel, a bulk of that coming from Atlanta headquarters, according to TVNewser.
A spokeswoman wouldn’t confirm that number but released this statement:
In late September we began an effort to reorganize our company into business units based around our customers and the products and services we create and deliver to them. This effort was recently concluded and has resulted in the elimination of positions in several divisions of the company. With these organizational changes and our new structure, TWCC is better positioned for future growth. Employees who are directly affected by this position elimination or reorganization have been informed and we are working closely with them through this period of transition.
Before the cutbacks, the company had 1,200 employees, 700 in Atlanta.
A number of on-air meteorologists have left recently as well, including Adam Berg and Jeff Morrow.
The network, which was purchased by NBCUniversal and two private equity firms in 2008, can still pull in strong ratings during hurricanes and other natural disasters but otherwise, its core regular viewers are modest.
During the week of October 8, the channel averaged 147,000 viewers at any given time, on par with networks such as CNBC, WE-TV and the Science Channel, according to Nielsen Research.
To gain more regular viewers, the network has added more reality programming such as “Coast Guard Atlanta” and “Ice Pilots.”
The company has seen massive growth on the mobile and tablet side in recent years.
Its iPad app is the second most downloaded app, behind only Apple iBooks, according to Apple,
In March 2012, comScore reported that the Weather Channel reached a quarter of all smartphone users, or 24.1 million people, ranked 13th overall, just behind the game Angry Birds. and ahead of ESPN. By August, Weather.com on the desktop reached 53 million users in August and 40 million on mobile web and apps.
Powell said the company has gone from a more centralized model to a decentralized one with business units such as sales, television, digital, international, distribution and communications.