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New 92.9/The Game PD Terry Foxx promises 24/7 live and local: ‘We will appeal to everybody’

929 the game

I just spoke with the new program director for 92.9/The Game Terry Foxx. The station launches October 24.

Here are the key takeaways:

- Spending the bucks: CBS, which owns 92.9, “is not playing,” Foxx said. He has hired a mind-boggling 37 on-air staff members in different capacities. He announced the opening daytime lineup yesterday. While there is no Deion Sanders-level name on the list, it’s packed with former athletes and hosts with many years of on-air experience.

- Mix and match: Foxx, who spent 3.5 years at EPSN and most recently helped launch a sports station in Pittsburgh for CBS, tried a myriad of different combinations of people, which is partly why casting has taken so long. Those hosts with TV gigs will mostly keep those jobs as well. And not surprisingly, he knew most of the hires personally from his previous gigs.

- Not Memorex: Foxx promises 24/7 live and local. Although CBS Sports is creating a syndicated network which includes Jim Rome, he said he will not be using it.

- Holdovers: He plans to keep afternoon host Rich Sullivan from Dave FM in some capacity and music director/evening host Margot Smith as an executive producer for now.

- No attachments: Sure, 92.9/The Game will have no teams attached to it (e.g. the Falcons on 790/The Zone and Star 94, the Braves on 680/93.7/The Fan and Rock 100.5, the Bulldogs on AM750 and 95.5FM News/Talk WSB) but that doesn’t preclude them from chasing the rights down in the future.

- Pop culture, too: He wants personalities who are not just sports talkers but can talk about pop culture and entertainment. He said with his top 40 background, he knows how important that combo can be. “Sports transcends,” Foxx said. “It’s a take away on all things going on in life. And people want to be entertained.”

- His take on the morning show. Rick Kamla: “He’s a funny, entertaining guy. A big music guy.” Randy Cross: “He brings several Super Bowl rings.” C.J. Simpson: “She’s well rounded. It’s tough to find females who love sports and brings the pop culture. She’s extremely smart.”

- Mid-day team of Jamie Dukes and Jerome Jurenovich: “Putting two guys who know sports. Jamie’s a fun guy. Jerome’s a funny guy, a Pittsburgh guy. We’ve had good conversations about Steelers and hockey.”

- Afternoon team. Rachael Baribeau: “If you’re in the sports world, you know who she is. She’s going to bring great energy to the show.” Kordell Stewart: “Been friends with him a long time.” Carl Dukes: “Haven’t worked with him directly but he was on some ESPN ‘First Take’ shows. I get to know people via satellite.”

-Competition: “I’m not programming for the industry folks. We’re competing with WSB and Star. We’re competing for the audience of everybody. And the lineup so far is just an appetizer. We have a lot more great folks coming. Ryan Klesko [formerly of the Braves] will do an outdoor show for us. We’ll have a NASCAR show. We’ll have an SEC show, an NFL show. I wish everybody the best in this market but we’re going to worry about what we do. We’re going to do it very well. This signal is huge. We’re going to have a huge platform.”

- Chicken fried guests: “We will have Megan Fox, Christian Bale, Shaq, the Zac Brown Band. We’re going to have all walks of people who love sports. I don’t care what profession you’re in . That’s what this station’s going to be.”

- New studios at Colony Square: “We’re building new studios on the ninth floor. [They will temporarily use the Dave FM studios until December on the eighth floor.] My philosophy is we want it to look like Google. We’re sports so we’ll have a pool table, pinball machines, basketball hoops. It’s going to be a nice big space.”

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40 comments Add your comment

ATL BOI

October 11th, 2012
7:02 pm

CJ likes the brotha’s, ask the Falcons, Hawks and Evander Kane.

Kordell was bad on TV.

I noticed there was no quote form 790 the Zone, the must be getting ready to turn the lights out.

Carl Dukes just got fired in Houston.

Jamie Dukes has been fired from 790, 680 and NFL Network

I see no Stews, if they are coming the Morning or Afternoon Show is toast…if they are not, GOOD

Also, you don’t have to be an athlete to see CJ nude either … She posed Nude in Playboy back in 2005… wonder what she did to get this job.

Is Jamie Dukes in or out?

Vanessa Fox

October 11th, 2012
7:14 pm

What about Mitch Evans?? He’s awesome!

SAWB

October 11th, 2012
7:18 pm

This sounds as if someone were putting together a Sport Talk Station as part of a student project for a broadcast journalism class. They seem to have no clue about this market or the fact that many of the things they mentioned have already been tried and failed. Yes, the more powerful signal is a little bit of a wild card, but so far – nothing to see here.

Wayne stuck in AL

October 11th, 2012
8:01 pm

Do the words “Jacks of all trades, masters of none” mean anything to anyone?

Frankly, if I want pop-culture mixed with my sports, I’ll go back to listening to AM790 and Name-dropper Shapiro.

Sports Maven

October 11th, 2012
8:23 pm

I’m with Vanessa. What happened to The Mitch? Thought he was moving over from Dave. Jerome Jurenovich is stiff as a board and NOT funny. I liked Mitchie with Jamie when they were on 790 years back.

rivercard

October 11th, 2012
9:27 pm

Yawn. Please stop with the overload of ex athletes . They add some perspective but not generally very entertaining.

average joe

October 11th, 2012
9:33 pm

Well… this seems to have a Pittsburgh flavor… The predecessors (680 and 790) tried this approach and failed. The previous stations were going to make pro work (because they brought the north east mentality) and it failed miserably. Atlanta is a crappy sports town – the fans aren’t great – and I have lived here my whole life… Not bashing, most of the people in Atlanta now are not native so I wouldn’t expect them to be loyal to the Atlanta teams.

College fans are the loyal ones and if “the game” figures this out, they will do well… Where is Tony Barnhart? He is a CBS guy. You need mr college football… Atlanta is a college football town and Atlanta Falcons town.

I really want this station to work, it is a strong signal and I can’t get the AM stations very well…

My other question, it looks like this may be an urban station. The personalities are not equally distributed with our population :-(

Maria

October 11th, 2012
10:12 pm

Yea-Sully! Keep us informed!

Dr. Falken

October 11th, 2012
11:27 pm

To those asking about Mitch Evans…

Mitch was mentioned as being retained by the new 92.9 in Rodney’s previous article.

Dr. Falken

October 11th, 2012
11:30 pm

Tony Barnhart is still a contributor to 790. He walked away from his daily show with Wes Durham because both were spread too thin with their other obligations. I don’t see Tony jumping to 92.9 for that reason.

Ralph

October 12th, 2012
1:34 am

It’s surprising that Briana Blair wasn’t hired to the station. She would be a great fit in a three person arrangement of some sort.

long time sports talk listener

October 12th, 2012
6:48 am

I see nothing here that would pull me away from 680…nothing

Highlander

October 12th, 2012
7:26 am

With their strong signal, they could do well but they I agree they need a big NCAA, NFL, NBA or MLB commitment if they;re going to last.

I don’t know how long the contracts for the Falcons, Hawks, Braves or Dawgs coverage last. (Don’t know if enough folks care enough about Tech.) If they could steal one of those away, they’d have a better chance for some longevity.

They should try to get either Sunday Night or Monday Night Football (or both) ’cause the stations they’re on right now are weak.

Falcons & Hawks Season Ticket Holder

October 12th, 2012
10:39 am

92.9: ‘We will appeal to everybody.’

NO.

No, you won’t.

Wayne stuck in AL

October 12th, 2012
11:02 am

These on-air decisions were obviously made way up on 52nd Street in NYC (CBS’ HQ) where they obviously have no knowledge of the Atlanta market…

BTW: With all the women they hired, they were obviously hiring sideline bunnies (i.e., “Coach, what do you think of your team’s first half performance?”)

Sean

October 12th, 2012
11:31 am

If the Stews don’t get a spot on this station would be a mistake. Next to Mayham in the Morning on 790, the Stews are the best in Atlanta. Plus, the Stews have a following.

Freddie M. From Midtown

October 12th, 2012
11:35 am

All we hear is Radio Ga Ga, Radio Goo Goo, Radio Ga Ga.

G

October 12th, 2012
12:00 pm

It seems this new sports station will be PROGRESSIVE. That’s something 790 and 680 is poorly lacking. The sports world [in the state of Georgia] is much bigger than “Billy Bob meets Honey Boo Boo”. You don’t have to like it, but it’s coming. Atlanta is not big enough for three (3) sports talk stations. Billy Bob radio will lose.

This new station fits the 2Live Stews, and it’s only a matter of time before they appear. Like them or not, Stews have a large following. Can’t wait til the Stews return. Can’t wait to hear the new station……..and I’m gone!

Tim

October 12th, 2012
12:57 pm

@ ATL BOI

You’re an idiot. You seem to be obsessed with CJ. And Kordell Stewart made some of the best points when he was on First Take.

This station should get the 2Live Stews. They already have a following, bring them on. Do the morons at 790 the Zone really believe that the “RedZone” is better than the Stews’ show?

George

October 12th, 2012
1:21 pm

Rodney, any mention of the Stews from Terry? They seem like a perfect fit for this station.

Blake

October 12th, 2012
2:26 pm

“Jerome’s a funny guy, a Pittsburgh guy. We’ve had good conversations about Steelers and hockey.” Hockey???? What the hell is hockey??? Only thing we want with ice down here in the south is a cold bourbon and coke! Great, more Northeasten talk with the Pittsburgh connection. This sounds like a puzzle but none of the pieces fit together. Bring back Dave!!!

ATL BOI

October 12th, 2012
2:27 pm

@Tim- everything I said about CJ was true. They clearly hired CJ for her “looks” she’s been an FM Jock on with Murph Dawg, what does that have to do with sports? I know folks who work the club scene, and she’s been seen with a number of athletes in town. She’s been seen several times with Evander Kane and Curtis Lofton.

And getting a former playboy model? Really? Way to keep it classy Dave FM! Qualified Women are working hard and looking to be respected in sports and you put a “woman” who shows her private parts for money on the morning show.

Kordell Stewart Was awful on TV. The people who are good on TV, stay on TV!

Same with the stews. They got fired from ESPN, they got fired from 790, CBS would put them on first Because they are black, secondly to pander to excuse making race baiters to try to sell liquor to.That’s not good sports talk radio. If the stews go, no thanks I’ll pass.

Jon

October 12th, 2012
2:56 pm

I’ll give it a try, but none of these personalities scream Atlanta. The biggest advantage that 680 and 790 have is the experience in the Atlanta market. This lineup would do well in Pittsburgh though.

JR1967

October 12th, 2012
3:38 pm

Obviously, this station will have to build name recognition overtime, but unlike 680 and 790, whose nighttime signals require the use of dental fillings and coathangers to hear their station beyond their parking lots, 92.9 the Game has the clear and powerful FM signal that will enable people like myself to hear the station beyond the Perimeter.

Jim

October 12th, 2012
3:40 pm

Hopefully, 92.9 The Game can win the rights to broadcast the NFL, especially the Sunday and Monday night games, because if you live outside of Atlanta, you have to listen to either WWL out of New Orleans or ESPN 1530 in Cincinnati to hear nighttime NFL football.

RODERICK KENNON

October 12th, 2012
4:31 pm

Do you know whether the STEWS will join the new sport station when they’re clause is up in six(6) months?

Nacos

October 12th, 2012
4:32 pm

this is the best they could do? are you kidding me? what a joke. jamie dukes is 100% racist. jerome is ok i guess. kordell is a homo. never heard of the rest of them. EPIC FAIL>

Chris

October 12th, 2012
5:37 pm

I’m waiting on the Stews!!

Ptc dawg

October 12th, 2012
5:53 pm

This is going to suck big time.

Blake

October 12th, 2012
7:20 pm

“We will have Megan Fox, Christian Bale, Shaq, the Zac Brown Band. We’re going to have all walks of people who love sports.” That’s great, but if your on-air personalities stink, what does it matter who you have on as guests?

C

October 12th, 2012
7:37 pm

Wow. This station seems incredibly lame. I can’t believe CBS is actually trying to sell this to a major market. Even the quote from the Program Director have the feel that he is trying to sell us something he knows no one is going to like. Corporate radio at it’s finest/worst.

Ryan Stewart

October 12th, 2012
9:15 pm

Look don’t forget I was with CJ too! (allegedly) Me and Doug had her at the same time. (allegedly) Shaggy too (allegedly). It was STEWpendious! (allegedly)

Hillyard Crump

October 12th, 2012
11:40 pm

bring back the greaseman and Z93

rod

October 13th, 2012
8:21 am

guys, I have I have posted before (and I have no axe to grind with the Stews) but if they had ratings and followings they would still be on the air at 790 and ESPN. If a peanut butter sandwitch got ratings in radio, they would have a job. The more folks listen to a program, THE MORE THE AD RATES GO UP AND THE MO MONEY THEY MAKE!!!!!!!!!!!!!!

Stuart

October 13th, 2012
2:13 pm

The Game should have had an audition for some of us who are regular ol’ sports fans in the Atlanta area. If they decided to try that let me know I could use the job and the I ant to check out the new digs.

Steak

October 14th, 2012
11:58 am

Don’t forget my great tv show on CBS.

Metro Coach

October 15th, 2012
2:40 pm

They’re making a mistake by not tapping into the new CBS syndicated radio. Doug Gottleib is starting in January and would draw listeners here. With this line-up of castaways and no names this venture is going to fail miserably.

BehindEnemyLines

October 15th, 2012
5:47 pm

Not seeing anything there that even makes sampling compelling. A handful of castoffs or never-has-beens talking about American Idol is about as high on my list as Star 94.

pest-BigC in GA

October 15th, 2012
9:38 pm

not to me cuz I’m not a sports fan other then NASCAR

Andy

October 17th, 2012
5:57 pm

When CBS brass realize that 92.9 The Game will be a big failure, it’ll go back to being Dave FM and will keep the pop culture/entertainment talk on there too. And the pool tables on the 9th floor.