The new sports talk station 92.9/The Game unveiled its opening daytime lineup today with a launch date of Wednesday, October 24.
I’m at an Atlanta Press Club Hall of Fame dinner so I’m going to keep this brief now and flesh it out later, either here or on another blog entry. I spoke briefly with David Dickey, who runs rival 680/The Fan and he noticed that this is clearly targeting a diverse audience, which makes sense since CBS Radio in Atlanta also owns V-103 and WAOK-AM. There could be great cross-promotional and cross-advertising opportunities. And guest stars who show up on V-103 could pop right over to 92.9/The Game. “It’s a long and expensive journey,” Dickey said. “I wish them luck.”
Other observations: The backgrounds of these personalities are very NBA/NFL focused. And this is unlikely going to be the lineup in a year’s time. The 2 Live Stews, who were taken off the air on 790/The Zone on Sept. 12, won’t be available due to non-compete clauses for a few months.
6 a.m. to 10 a.m.:
- NBA-TV host Rick Kamla since 2003.
- Three-time Super Bowl champion and CBS Sports analyst Randy Cross, who prevaricated last week by telling me he had no plans to join the station.
- C.J. Simpson. She broke into the business with Hot 107.9 and Ryan Cameron, then co-hosted her own morning show with Murph Dawg on 95.5/The Beat until 2010. She stayed with Murph Dawg until recently as a morning host in a couple of smaller Cox markets.
10 a.m. to 2 p.m.
- Jamie Dukes. The former NFL offensive linesman worked for 680/The Fan for awhile with Christopher Rude. He went to the NFL Network in 2006 and has been doing regular football commentary in different venues ever since. I had heard his name floating about the past couple of weeks, too.
- Jerome Jurenovich. He does pre and post-game shows for the Atlanta Hawks and Atlanta Braves for Fox Sports South.
2 p.m. to 6 p.m.
- Carl Dukes. He recently left a sports station in Houston where he was a talk host. His name was in the ether as well before this announcement.
- Kordell Stewart. He’s a former Pittsburgh Steeler, who happens to be the husband of a new “Real Housewives of Atlanta” cast member Porsha Stewart.
- Rachael Baribeau. What I can figure out on line is she was doing sports on a station in Birimingham.
Terry Foxx, the new program director who has worked at ESPN and was last working at a sports station in Pittsburgh, said the evening hosts have not been finalized but should be soon. I hear Mitch Evans, who was hired while the station was still Dave, will be doing an overnight shift.
6 to 10 p.m.
UPDATED: Jason Goff from Chicago’s 670/The Score will be part of the evening team with some dude named Mac.
Among others who will contribute to the station:
- Dennis Scott of NBA TV and a former NBA player
- Bob Neal, who contributes to CSS
- Brian Jordan, former Brave and Braves analyst for Fox Sports South
- Sam Mitchell, a former NBA player and coach.
- Chuck Smith, formerly of V-103 and the Falcons