Lifetime’s female fans embraced the remake of “Steel Magnolias” last night, flocking to the network at the tune of 6.5 million viewers, the third most popular original telecast in the network’s history.
This was the network’s biggest numbers since 2006’s ‘Life is Not a Fairy Tale: The Fantasia Barrino Story.”
The film, starring Queen Latifah, Phylicia Rashad and Alfre Woodard, was shot earlier this year in Atlanta, features several local actors in smaller roles and was directed by local producer Kenny Leon.
Overall 25-54 numbers were the best for Lifetime in 17 years since “Almost Golden: The Jessica Savitch Story.” Its female 25-54 numbers were the highest in Lifetime’s history in the film category and a basic cable best at least since 2004, according to Nielsen Research.
Not surprisingly, a vast majority of the viewers were women.
If you missed it, the film will replay tonight at 8 p.m.