In early 2011, The Regular Guys decided to take on the mantle of Comedy Central and Dean Martin and have themselves “roasted.”
I attended what was then the Funny Farm in Roswell and a sold out room as former Brave John Rocker and a cast of regulars and hangers on (Big Kenny, Herman from Dunwoody, Vinny Bucci, Steve Haigh) snarked about the four men behind the Rock 100.5 morning show.
Larry Wachs felt it went so well the first time, he’s doing it again at Andretti Indoor Karting & Games (where the Funny Farm used to be) this Friday night, just 20 months after the first one.
Marshall Chiles, who was emcee last year, said he was surprised when he was asked again but he understood why they’re doing it. “It was a big success,” he said. “People enjoyed it. I can write more ‘Sebas is gay’ jokes. It will be fun and we’ll get lots of laughs. It’s already sold out so listeners are into it.”
Wachs, Eric Von Haessler, Tim Andrews and “Southside” Steve Rickman mock each other all the time on the Regular Guys show but in this case, they can be dirtier and nastier – in the name of fun and frivolity.
Wachs said Ron White will provide a video and try to stop live by if he’s free. Wachs is hoping Herman from Dunwoody bombs again, too.
In 2013, he said they plan to do another Prison Princess Pageant and possibly bring back the Pregnant Bikini Contest from 96 Rock days.
As for losing a main competitor in Kidd Chris last month when Project 9-6-1 became Power 96.1, Wachs dismissed him, saying “he never was a factor.” (The ratings below suggest otherwise among younger demographics.)
But he acknowledges fewer rock stations can only help the Regular Guys: “There are a lot of unaffiliated rock listeners who have to go somewhere. We’ll get some of that.”
And as for the death of WGST-AM, where the Regular Guys worked for a month circa 2006, “they didn’t have much of a chance with that signal.” Plus, he says, “The AM band seems to be dying off fast, especially in Atlanta.”
Wachs noted that ratings have improved in recent months for the show. Here are the numbers for 25 to 54 year old listeners with each number an Arbitron ratings point. Generally, a rating above 4 will get you in the top 10. A rating around 3 places you about 15th. With a 3.7 rating in September among 25 to 54 year olds, the show ranked 11th. Their peak moment in recent times was the summer of 2010.
And here are the ratings among the more volatile 18-34 listeners. It’s a smaller demo group that is generally harder to reach than older listeners so the numbers tend to move around more often than the 25-54 ratings. Still, after very strong moments in 2009 and 2010, the numbers have actually been fairly consistent between 3 and 4 over the period the Kidd Chris show was around. In August, the show broached a 4 rating for the time in a year (and 9th place) before slipping back to 3.4 (and 13th place) in September.
By Rodney Ho, Radio & TV Talk