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WGST flips to Spanish sports talk ESPN Deportes; Rusty Humphries had plans to leave anyway

ESPN_DEPORTES_OFFICIAL_LOGO

After Rush Limbaugh finished up his show at 3 p.m. , News/Talk WGST-AM was no more. Instead, 640 began playing the syndicated radio network ESPN Deportes targeting Spanish listeners. (Clear Channel, which owns the signal, also operates a Hispanic music station on the FM side at 105.3 called El Patron.)

This was one of the rumored changes I had heard on Wednesday, but Clear Channel GM Matt Scarano didn’t return calls for comment.

Limbaugh moves to AM 750 and 95.5 FM News/Talk WSB on Monday. I’m not sure what becomes of the other syndicated shows like Glenn Beck, “Coast to Coast AM with George Noory,” Michael Savage and Mark Levin. I presume some of the other talk stations on the AM dial may try to scoop them up.

WGST’s afternoon host Rusty Humphries, a syndicated talk show host who added a local Atlanta show at GST two years ago, said in an interview that he had already told GST months ago that he was going to leave after his two year contract was up next month and before this news came out.

He said the strain of commuting back and forth between his home in Oregon and Atlanta was too much given that he has two daughters on the West Coast. He plans to go back there full time.

When WGST management asked him to do the local show in the fall of 2010, he thought it would be a fun challenge: “I wanted us to go from worst to first. It didn’t happen, but I had a blast.” His syndicated show, he said, is heard on more than 50 stations nationwide (as well as online).

The ratings for WGST have been pretty steady the past few years. Limbaugh always brought in the biggest numbers. In August, the station ranked 21st overall in Arbitron ratings. Limbaugh can often reach top 10 among 25-54 men.

Join my Facebook fan page and Twitter. By Rodney Ho, Radio & TV Talk

198 comments Add your comment

Mercedes S.

September 28th, 2012
3:53 pm

Don’t care abt radio stuff; bring on the Dead, please, Rodney!

Ixnay McSwelway

September 28th, 2012
3:55 pm

So….with the exception of 94.9 The Bull, Clear Channel’s new strategy for its Atlanta stations is to cater to the gay and illegal alien communities?

Charon Eve

September 28th, 2012
3:58 pm

So where does that leave Mark Levin? Is he off the air in Atlanta?

R.I.P. WGST

September 28th, 2012
4:04 pm

The Radio Home of THE KIMMER is now a beacon for illegal aliens.

Al-Qaeda truly was victorious in ruining this country, with 0bamaJiveTalker, Nancy Pelosi and Randall Bloomquist finishing the job.

Redneck

September 28th, 2012
4:12 pm

I was stunned. Atlanta has fallen.

I plan on talkin redneckese from now on!!

Lance

September 28th, 2012
4:12 pm

Ugh. Atlanta Radio keeps getting worse.

R.I.P. WGST

September 28th, 2012
4:18 pm

I miss THE KIMMER.

Don

September 28th, 2012
4:26 pm

RIP, don’t forget they don’t speak English, either ;-)

David

September 28th, 2012
4:31 pm

Ughh the best and most decorated newstalk station in Atlanta is no more. pathetic.

Mtn Steve

September 28th, 2012
4:33 pm

So Limbaugh doesn’t have a radio home in Atlanta?

LOL

and R.I.P. WGST I miss Kimmer too but to blame the state of Atlanta radio on Al-Qaeda or Obama is probably the most dim witted thing I’ve heard all day.

A

September 28th, 2012
4:35 pm

Tell us more about The Walking Dead!!

Mr. KnowitAll

September 28th, 2012
4:39 pm

Before long, from what was once a great radio station, GST will be just a faint memory in Atlanta’s memory.
ALL of the idiots and blatant morons that ran it into the ground should be ostracized from mass media forever, and held as textbook cases of how to destroy a great station.

GST management—I hope you and your career pay the price for your rampant, stupendous, incompetence.

Gretchen

September 28th, 2012
4:40 pm

Rush will be on WSB

skilly

September 28th, 2012
4:49 pm

bring back hannity and kimmer

Louis Lewow

September 28th, 2012
4:52 pm

Sure. What do a bunch of brain eating zombies need with a fast internet connection?

Ernest

September 28th, 2012
4:52 pm

Were the numbers on the decline for WGST? I was starting to enjoy the direction the station was going with Rob & Dave in the morning and Rusty in the afternoon.
Will Glen Beck be moving to a new home?

Kaley Fornia

September 28th, 2012
4:57 pm

Sirius XM is so worth the $10 a month!!! Atlanta radio is officially DEAD!

SAWB

September 28th, 2012
5:01 pm

It is sad to see a classic Atlanta station depart, but I must admit I haven’t listened to them in years.

Songbird

September 28th, 2012
5:07 pm

Atlanta radio sucks.

steve k

September 28th, 2012
5:11 pm

I will miss the Rob and Dave show as well as Rusty in the afternoon because they talked about local topics. Nobody but the self obsessed Bortz did that and he is gone soon too. All the Mexicans on my work sites listen to music not sports!!!

Pedro

September 28th, 2012
5:25 pm

This is wonderful news for the Mexican community. We are very pleased with the respect given to us.

Stephen Ross

September 28th, 2012
5:55 pm

Clear Channel has FOR YEARS shot itself in the foot as far as being a competitor in the talk market in Atlanta, focusing ONLY on ratings and the associated revenue(s). Prostitution is “rampant” in radio; Whatever the dollar will buy. Clear Channel apparently uses WGST as a tax loss (write off) because IT’S NEVER BEEN ABLE TO COMPETE, either in talk or news since 2005. As for WSB, they see a “mainstay” of revenue (in the form of Neil Boortz) leaving (retiring) in January 2013, and they’ve signed Rush to “prop up” their revenue base, because Herman Cain WILL NOT inherit ALL of Neil’s listeners/sponsors. The signing of Rush with WSB allows WGST to terminate all remaining employees that have EVER BEEN any part of that operations’ success. It’s Sad; WGST used to be THE ONLY STATION my dial was ever set to for years!

Brad

September 28th, 2012
5:59 pm

I can not believe that Atlanta can’t support ONE oldie station!!!
and can’t believe we’ve lost Rusty and the morning guys too!!!
Kimmer you were the greatest!!!
I agree Atl radio is dead…..

MeMe

September 28th, 2012
6:04 pm

I heard Belinda (Neal’s sidekick) supposedly has another “gig” already. * sigh * Sorry, Rush has lost most of his sponsors and with all his latest conspiracy theories, I think he is done as well. Good luck Herman; Rush will get your spot in a little while.

Maggie M

September 28th, 2012
6:22 pm

WGST….are you kidding??!! I hope so..

ted

September 28th, 2012
6:30 pm

(whoops! just noticed that this is an ajc liberal sponsored thingy – lemme outta here!!)

Aggie

September 28th, 2012
6:31 pm

I was hoping there was just some sort of glitch and now to find out that no, WGST is dead – still stunned. What an asinine business decision. My radio was set all day at WGST – no more.

MR

September 28th, 2012
6:43 pm

I miss Tom Hughes as well as the Kimmer. Radio station was never the same after they let Tom Hughes go and moved Kimmer to morning.

you can't fire me I quit

September 28th, 2012
6:55 pm

Nice try Rusty your ratings sucked and even the idiots at Clear Channel weren’t going to renew your contact.

jerry del core

September 28th, 2012
6:58 pm

Wish I was still around, those Spanish adverstisers like to pay cash…but enough about why I lost my last two radio gigs.

Jo Jo

September 28th, 2012
7:12 pm

radio in Atlanta has continues to decline…

Rusty Humphries

September 28th, 2012
7:22 pm

Yeah I was leaving anyway. Clear Channel begged me to stay. They offered to double my salary, give me my own FM signal and a 25% stake in the company. But I was leaving anyway, yeah that’s it, that’s the ticket.

mike moron

September 28th, 2012
7:27 pm

WGKA reacted to the news and the obvious opening in the Atlanta talk radio market by….wait for it…keeping the same crappy lineup that gets them a .02 in the ratings.

college tunes

September 28th, 2012
7:31 pm

back to 88.5 fm; what a shame the mornings and afternoon shows were great….boycott clear channel
and those who advertise on their stations

kenhotlanta

September 28th, 2012
7:43 pm

In the 1950’s, WGST was a music station and played Easy Listening music during the day, but at night, they played Top 40 Rock and Roll with Paul Drew. The only other station in the ATL that played Rock was the legendary WAKE and Paul Drew became one ot he most important men in Radio for many years.
This is a very sad day for ATL radio. We have lost 96 Rock, Dave FM, and now WGST, a station we took for granted would always be there. They were the home of Georgia Tech broadcasts and I believe, the Braves for awhile.

Baker

September 28th, 2012
7:47 pm

@mike moron: Really? Prager, Hewitt, and Medved are crappy? Because they don’t buy into birther, Obama’s a Muslim conspiracy theories and actually present the ideological foundation of why conservatism is the better choice? We can’t all be Glenn Beck. Now go be sure to check your food storage shack underneath your back yard. Remember to leave enough room in there for food as well as your gold.

ken hatcher

September 28th, 2012
7:52 pm

clear channel sux

david

September 28th, 2012
7:54 pm

@Mtn Steve … did you read the blog?

Dave

September 28th, 2012
8:08 pm

A sports station in Spanish called DEPORTES?

ROFL – An appropriate name, but I bet it doesn’t last 6 months.

WGST has been a train-wreck looking for a place to happen since they fired the Kimmer back in ‘06.

I ws just beginning to warm up to them again and this happens.

RIP?

Not this time.

-Dave

RANDALL BLOOMQUIST

September 28th, 2012
8:21 pm

They should bring me back to run Deportes. My last five years in the kitchen at El Torro gives me experience in the Spanish market!!

Gemagnetman

September 28th, 2012
8:41 pm

Between the loss of 96 Rock, and now WGST, I give up. Glad I have a IPod to keep me sane.

Don

September 28th, 2012
9:26 pm

Amazing! Were the ratings that bad?

Mike Bell

September 28th, 2012
10:05 pm

I think I could turn the station around with my HILARIOUS impersonations…I know I laugh all the way through them.

inman park conservative

September 28th, 2012
10:07 pm

Great.Just what we need a station that gives credibilty to the glut of these undocumented criminals.
And sadly Michael Savage will not be back on the air until his syndication lawsuit is settled.

Easol

September 28th, 2012
10:08 pm

atlanta radio—some of the worst in the u.s.—get satellite radio–you will never go back to these lame local channels!!!!

Steve

September 28th, 2012
10:32 pm

Hey Clear Channel remember your “Planet Radio” fiasco at Wgst. Looks like you have done it again.

baitsout

September 28th, 2012
10:43 pm

The fan 3, 1340, went spanish sports talk about 7 +/- years ago. You see how long that lasted?

No loss for me as I didn’t really listen to 640, but now I won’t be listening to 750 anymore either. Certainly Clark is not gonna do his show live from 8-10pm? Podcasts?

Rush Limbaugh, what a joke. Way to go WSB.

Greedy Kilowatt

September 28th, 2012
10:44 pm

Rusty had plans to leave anyway? Really. You swallowed that? Really.

jay

September 28th, 2012
10:46 pm

You’ve got to be kidding me. And just when you think Atlanta radio can’t sink any lower into the toilet. Thank God I have about 50 cassette tapes I can listen to of music I taped off the radio in the 80’s. That’ll keep me going for a few months rather than having to listen to this Atlanta radio crap. What an embarrassment.

Festus

September 28th, 2012
10:51 pm

The GST in WGST stands for Georgia School of Technology. It used to belong to Georgia Tech way back when they were know as The Georgia School of Technology and played Tenn instead of the Middle of Tenn. They sold it. Doesn’t bother me. I’ve converted to satellite radio. And if it goes under there is Pandora, CDs, MP3s, Blue Tooth, etc. or I could hire someone to sit next to me and perform. The world changes. Time was when you had to go to stores painted yellow to see porn. Now when I turn on the tv or the pc there is enough porn to convert the Marquis de Sade to a Holy Roller.