Atlanta-based HLN is gradually adding more personality-based shows to its lineup, as it continues to try to keep its core female audience interested in news from a more personal perspective.
Today, it debuts a 4 p.m. show called “Making It In America” hosted by Vinnie Politan, an attorney who hosts TruTV’s “In Session” from 11 a.m. to 1 p.m. and was a regular fixture on HLN during the Casey Anthony trial.
Politan’s show, he said in an interview today, will have a positive spin. Despite the rough economy, there are people out there with good ol’ American entrepeneurial spirit and gumption. He also wants to highlight folks who are struggling but in an empathetic light. Today, on the first show, he will talk to experts and focus on the various stages of emotions when someone is unemployed. And the show will talk to folks who hired people to wait in line for them to buy the iPhone.
“Times are tough,” Politan said. “What are people doing to respond to it? How are they chasing the American dream?”
That fits the mantra at HLN: make the news relatable to the viewers. How does it impact them directly? Politics, he said, will be less about the horse race or latest gaffe but more about how the candidates’ policies will help or hurt the Average Joe and Jane in Middle America. They’ll be a lot of stories for and about moms, who are HLN’s primary audience.
Politan, who came to Atlanta from New York three years ago when TruTV’s “In Session” was moved here, said he misses his family there but is enjoying the city. “You guys complain about traffic but have you ever tried to get from New Jersey to Manhattan during rush hour?” he said.
By Rodney Ho, Radio & TV Talk