City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP
City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP

Kidd Chris find a new gig but not in Atlanta

KiddChrisLOGOKidd Chris, who was just starting to make headway in Atlanta on rock station Project 9-6-1 when Clear Channel pulled the plug last month, has found a new gig at WEBN-FM in Cincinnati as the morning host.

Management hired him last year to give Project a morning adrenaline boost with a show styled after an early Howard Stern. Like most new morning shows, Kidd Chris started a bit slow but began developing a fan base among younger male listeners. And ironically, in his final full month of  August, he had his best month ever.

Based on my experience here in Atlanta, it often takes new shows at least 18 months to start building a sizable audience. That was the case with the Bert Show a decade ago. Kidd Chris lasted 15 months.

Instead, Project has become a top 40 station called Power in a world where pop is king and rock is not. But Clear Channel didn’t want to give up on Kidd Chris, who is still under contract with the company. The jock considered other offers but decided to move up to Ohio with his Project  boss Chris Williams, who is now operations manager for Clear Channel Cincinnati. Williams – who hosted afternoons on Project – is now program director of WEBN and a new rock station called the Project (sort of like the one in Atlanta.) WEBN, which began as a rock station way back in 1967, has remained a heritage rock station in Cincy, similar to 96rock in its golden years.

Williams, who is also the active rock coordinator for the entire Clear Channel chain, said in an interview today that WEBN has always had a rebel nature to it, and he felt Kidd Chris would fit right in.

A University of Georgia graduate, Williams was program director of 99X from 2001 to 2004, where he clashed with Leslie Fram over whether to take the station younger and harder or stick with their 1990s audience. Instead, he moved over to Clear Channel, where he created active rock station 105.3/the Buzz around 2005, then Project in 2006. Project was a top 5 station among 18 to 34 year olds for much of its life and did well for Clear Channel. But it was a strong signal and Clear Channel wants a station with a bigger audience on a 100,000-watt signal.

Williams admits that he still feels “bruised” by the death of Project so he’s rooting for Power to do well because it would hurt more to know Clear Channel killed a successful station and replaced it with one that couldn’t match its success.

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By Rodney Ho, Radio & TV Talk

32 comments Add your comment


September 20th, 2012
7:13 am

Sucks he is gone from here. TRG are just awful now. Atlanta radio for rock music is garbage!

Steak Shapiro

September 20th, 2012
7:14 am

FIRST that’s how I roll bro — 18 months to gain a sizable audience in the ATL. really. Working like forever to get in the Top 10. Yes it does have to be about me. cha cha

Calling It Like It Is

September 20th, 2012
9:02 am

Hopefully, he won’t screw up WEBN. It’s been on the air since 1967 and has been a staple in Cincinnati radio. Given what what they have done to Atlanta radio, let’s hope they don’t screw up that market.


September 20th, 2012
9:16 am

Hopefully who wont screw up WEBN? Williams?The project was an awesome station, if clear channel was smart they would have kept it and Kid Chris here instead of moving them. If anything now WEBN is better off than they were, and the POWER or whatever they call it SUCKS!!!!! BRING BACK THE ROCK!!!!


September 20th, 2012
9:30 am

Yeah, Project 961 being gone sucks. No more radio for me. The radio stations in this town are complete garbage, the Project was the one decent one I could put up with. Then they killed 99x, which was a better station, but since no one who wasn’t sitting right under the antenna could here it, not surprising they got canned. The Bone or whatever the dumb name they changed it to is just as bad, so its not like anyone will listen to that either.


September 20th, 2012
9:33 am

I miss the Project and it’s on-air personalities. Atlanta radio options for rock are awful now (unless you are inside the perimeter). BTW Rodney, The Buzz started on 96.7, not 105.3.


September 20th, 2012
9:38 am

F clear channel! We want the Project back! Can’t stand trying to listen to the radio in Atlanta now.


September 20th, 2012
9:47 am

96.1 has been gone since 96ROCK went off the air. Sad…


September 20th, 2012
10:11 am

When is 98.9 The Bone going to up the watts so it can be heard all across the metro area?

Rodney Ho

September 20th, 2012
10:17 am

@fes That’s right about Buzz on 96.7. I forgot!

Rodney Ho

September 20th, 2012
10:20 am

@Brett The signal the Bone is on is inherently limited. It can only be improved so much.


September 20th, 2012
10:44 am

And now 92.9, Dave FM, is going off air on Sept. 29 the same way as the others, for what? Sports Radio? WTF? Don’t we have enough sports radio in the ATL? I thinks this has something to do with the satellite radio companies forcing (twisting) you into buying their service. It’s a conspiracy!


September 20th, 2012
11:04 am

What was going on this weekend with the Q100 top 20 on 98.9 ? Are we losing another station ?

markie mark

September 20th, 2012
11:05 am

put me in the list of people who thinks rock in Atlanta is now nonexistent…..


September 20th, 2012
11:37 am

You gotta wonder whats going to happen to 100.5, hence some things on their facebook…


September 20th, 2012
12:20 pm

Project 961 (minus most of the recognizable mp3-j’s) is available on FM96.1’s HD-2 channel these days. Would be cool if Clear Channel could bring back 99X on an HD channel…that EX99 version on the internet is pretty good.


September 20th, 2012
12:32 pm

I meant it’d be cool if Cummulus (not clear channel) could bring back 99X to an HD channel. My bad.


September 20th, 2012
1:29 pm

Cheap Channel is there own worst enemy. How I wish they’d just go away.

bored stiff by ATL radio

September 20th, 2012
2:35 pm

Good for him. Cincy is a solid rock radio market, unlike here, apparently…
I just can’t wrap my mind around a city of five million having only two rock stations (after Dave 92.9 goes to sports, that is), with only one of them being half-decent: 97.1 (100.5 plays way too much 80s cheese to be taken seriously – their playlist is at least 50% rubbish). Yet, how many robot-pop stations are there now!? How can they possibly have good ratings? One would think a healthy chunk of their target demo gets by with online streaming, mp3 players (which can be plugged in to the aux input in newer car stereos), or satellite radio.
Regarding sports talk: how on earth can a third station do well in a market where no one cares (for good reason)? 790 is fledgling, and it can’t be simply due to the fact it’s on AM. The number of Dawg fans is limited, and we don’t have a population invested in their pro teams the way they are in other markets (like Boston is for the Sox and Pats, and NY for the Yanks, Giants, Jets)…although the Falcons looked great Monday night, it won’t get people talking and listening enough to put the replacement for Dave over the top.

P.S., hey Rodney – haven’t seen anything here regarding the “regular” guys lately. Are they doing well with the way the show has evolved? If so, it’s beyond me. Repeats of segments even when not on “vacation,” painfully boring bits where they break down their various plugs (which is really an entire segment of advertising, in between breaks with at least five minutes of ads), along with in-studio visits by their sponsors. It drove me to switch to podcasts in the morning. A hassle, but worth it.
Guests including the DUI shyster, the financial adviser who advertises non-stop, promos by the Predator (Rickman) and the mockery of his awful commercials (I get it – it’s *supposed to be funny*), a cook from a burger joint…all of it one long, boring plug.
When they’re not fattening their wallets, they have yet another semi-literate (the board op) who covers the Braves, a recluse pothead who says the news (straight from Drudge), debates about how ’sexy’ they are, and the same tired bits with a bullhorn and unpaid interns.
“dagadawgs” said it best in the first post: “TRG are just awful now.”


September 20th, 2012
2:46 pm

Kidd Chris called in to Howard Stern the other morning to discuss the move and Howard did get a dig in against Atlanta saying that he would rather be working in Cincinnati than Atlanta. I guess with Atlanta being the biggest market his terrestrial show never aired in (Although the rumors persisted for years every time Z93 or 96 Rock dumped their morning show.)


September 20th, 2012
4:39 pm

The Regular Guys…….geeeze what a horrendous show. Do people actually listen to them? I gave them a week and everyday wanted to drive off of Buford Dam when I crossed it. I have seen several morning show host come and go in Atlanta and all of them were better than TRG. I will be glad when I can play Kidd Chris on iHeart radio in the mornings. It is a tough choice of whether to listen to anything that supports Clear Channel or not, but until I can find something else I guess I will have to just deal with it. I hope Pewee 961 fails miserably. “Live Loud, Play Hard”


September 20th, 2012
5:51 pm

at least I have my CD’s…

Joey Mills

September 20th, 2012
7:05 pm

Chris Williams demoted from the 9th largest radio market to the 29th market. GOOD.


September 20th, 2012
8:02 pm

thank goodness for my xm radio………………..

Way Downsouth

September 20th, 2012
9:42 pm

Active Rawk?!? Sounds like the stuff the meatheads listen to while they pump iron & take the cold shot o roads in they bum…. Active rock????? C’mon!

Senor Coughee

September 21st, 2012
8:17 am

Project SUCKED….Clear Channel SUCKS….

Harry Flemming (Raincoat Salesman)

September 21st, 2012
8:23 am

Cincy can have that “active rock” (aka “pop rock”) crap along with that lame morning show host. Half the show was him laughing at his own jokes…I mean that literally. Ohio…OUCH! what a horrible state. Ever wonder why you see so many Ohio license plates heading south on 75?

The Austrian Brotherhood

September 21st, 2012
8:51 am

Holy Moly, I just threw up it looks like Nana’s special mole
Kissed you, then dissed you,
Now I cant stop thinking how much that I miss you
Borracho from the tequila
Borracho from all the wine
Borracho, that girl was ugly
Borracho, but now she’s fine.


September 21st, 2012
12:28 pm

I’ve seen nothing, NOTHING but negative comments about the format changes in Atlanta radio. Is the audience not even a consideration for these media conglomerates? It boggles the mind.

Atlanta radio was screwed as soon as some idiot sitting at a conference table took 96Rock off the air. That station was Atlanta radio bedrock.

Now, we’re losing Dave (worst name ever, but still..). They’re playing their best music EVER in the last days. It’s like the DJs have been told to play whatever they want. Why in god’s name can it not stay that way? Atlanta sucks in every conceivable way, that’s why. I can’t wait to get out of this hellhole. I can’t even listen to decent FREE radio while I fight this godawful traffic. Ugh.


September 22nd, 2012
9:17 am

Man aint nobody got any love for v103 or any of the hip hop stations. That is where the good music be, not all this justin beber call me maybe crap they keep playin on these stations.


September 23rd, 2012
11:17 pm

I feel you Quant! Y’all need to recognize dis is da A town and dat Slow Ride, Smoke on Da Wata sh** is finished! I’m puttin on a JD tape and sparkin’ an owl!!



September 24th, 2012
11:11 pm

I live in the Cincinnati Ohio area and all u lame idiots now callin him a bust b-cuz he moved 2 ohio have no clue 2 what ur talkin about…..try visiting sometime and ud see that BY FAR ohio is one of the hands down most respectful place 2 be…I’ve went down south many of time and all u are are a bunch of rude impolite disrespectful idiots!!!!