Three Atlanta entrepreneurs are competing this Sunday for a food truck and $50,000 on the third season of “The Great Food Truck Race.”
They’ve opted for a seafood theme and dubbed the truck (facetiously) Coast of Atlanta. Sure, Atlanta has many things but it does not have a coast. But it has good seafood.
You may not have seen their truck around town because, well, COast of Atlanta doesn’t exist yet. They are still working on licensing and funding to start up their business.
Lena Price, an accountant, said she and Mike Jones, a chef at a new Midtown restaurant Lure, were already planning to open a food truck when they applied for the reality competition show. They were joined by Tawanaca Davenport, who works at a catering company.
“I was looking to do something different,’ Jones said. “Kind of tired of working in a corporate environment. Lena was looking to cook and travel and the two ideas came together.”
The Atlanta food truck scene is growing by leaps and bounds, he noted. “It’s a great time to start,” he said. “We want to bring something new to the landscape.”
“It can be a stepping stone to owning our own restaurant,” Price added. (She also has dreams of being the first black “Iron Chef.”)
Sample food they plan to offer: Salmon quesadillas and shrimp ceviche. “Upscale sexy street food,” Jones said.
He admits seafood can be tough to maintain in a truck environment. “It’s more delicate than other meats,” he said. “You have to watch temperatures. And you can easily overpower fish with the wrong flavor combinations.”
“The Great Food Truck Race”
10 p.m. Sundays, starting Aug. 19
By Rodney Ho, Radio & TV Talk