Radio One has swapped out its 102.9 translator. Instead of playing Hot 107,9, it is now airing gospel station 102.5.
This new signal increases Praise’s coverage area to northeast Atlanta and Stone Mountain.
Praise 102.5/102.9 Vice President and General Manager Timothy Davies said, “We are using our translator as it is intended to be used by the FCC. The audience demanded it and we are boosting our signal to reach more people for the product they want.”
The 102.9 signal had been used for Hot 107.9, which has seen its ratings grow steadily in recent years.
It’s considered a “translator” signal by the Federal Communications Commission, which means it has to be sourced from somewhere else. And all translators have relatively modest signals. Among other translators in town: Streetz 94.5, the 93.7 simulcast of 680/The Fan, Journey 97.9 and 99X at 98.9.
By Rodney Ho, Radio & TV Talk