Apparently, if you’re an employee of Q100 and get called into the office on Monday afternoon, don’t expect good news.
For the second Monday in three weeks, the top 40 station has dumped an on-air personality, probably for budgetary reasons. On June 18, it was Wendy Adams, the traffic reporter and on-air morning host with the Bert Show. Today, it was Brittany Huntman.
Program director Rob Roberts is the king of brevity. His email June 18 about Wendy took up all of 12 words: “Wendy leaves Cumulus Atlanta today. We wish her great things going forward.”
Today, he kept it… 12 words again!
Sent: Monday, July 02, 2012 3:43 PM
To: ATL Staff
Brittany is no longer with Cumulus Atlanta.
We wish her the best.
Operations Manager/Program Director
Q100/Rock 100.5/Kicks 101.5
All News 106.7/Journey 97.9
The most recent Arbitron report for Q100 in May showed mid-days as the station’s weakest link. While mornings ranked second and late afternoons ranked third among 18 to 34 year olds, the station ranked only sixth during Brittany’s shift. Among 25-54 year olds, the station ranked seventh overall but only 11th mid-days. That pattern has been generally the case in recent months.
Brittany’s name has already been scrubbed from the Q100 website.
Her bio on her blog included the following:
Hey, I’m Brittany! I’m “that girl that comes on after The Bert Show” or alternately “that girl I won a prize from!” when I run into you on the street or at a Q100 event. I live in the Virginia Highlands, and you’ll find me eating at Harry & Sons sushi, walking my dogs in the park, or catching some great improv at Dad’s Garage. I’ve got all of the best brunch recommendations in town, just ask!
Her final blog entry was at 2:06 p.m. today about Taylor Swift’s new fragrance.
If you want to reach her, her Linkedin page is probably your best bet.
By Rodney Ho, Radio & TV Talk