Earvin “Magic” Johnson has spent a lot of time on TV over the years, as a Hall of Fame point guard for the Los Angeles Lakers, an NBA analyst and for a brief moment in time, a TV talk show host.
Now he is now working behind the scenes, launching his own Atlanta-based cable network called Aspire that will focus on family-friendly programming. It debuts Wednesday, June 28, at 8 p.m. Johnson is a majority owner but is in partnership with Atlanta-based GMC, which carries its own brand of uplifting shows.
“I’m a great believer in partnerships,” Johnson said in a phone interview Monday. “If I didn’t partner with GMC, I wouldn’t be in the business. We needed someone with some expertise. I thought it was a natural fit.” The name of the network, he added, is meant to reflect the positivity he hopes will come out of the programming.
Aspire was created as part of an agreement with the Federal