“Dallas,” 9 p.m. Wednesdays, TNT.
TNT did not send out a press release about “Dallas” ratings after the second week episode came out this past Wednesday.
There’s a reason why: ratings dropped alarmingly from the first week: about 30 percent in total viewers.
But there is mitigating good news: the number of viewers in the advertiser-friendly demo dropped only 13 percent, from a 1.5 to 1.3 rating. And among 18-to-34 year olds, ratings actually went up. Interestingly, many of the older viewers who came to revel in nostalgia dropped out.
Week one, the show opened at a solid 6.9 million viewers. This past Wednesday, it had fallen to 4.8 million viewers. But if viewership can stabilize at those numbers, TNT will certainly renew the show, which includes the shenanigans of J.R. Ewing (Larry Hagman is 81), Bobby Ewing (Patrick Duffy is 63) and Sue Ellen Ewing (Linda Gray is 72) as well as the younger generation including John Ross (Josh Henderson is 31) and Christopher (Jesse Metcalfe is 33).
In the third hour, J.R. moved into the Southfork ranch, Cliff Barnes came back in the picture and Christopher’s wife Rebecca is clearly up to no good.
And in other Wednesday ratings debuts, TV Land’s “Baby Daddy” (1.7 million viewers) and Cedric the Entertainer’s “Soul Man” (1.9 million viewers) has solid debuts.
Here are ratings for Atlanta-produced shows:
- VH1’s “Love & Hip Hop Atlanta” opened a relatively strong 1.9 million viewers Monday.
- “Single Ladies” on VH1 has held up well despite the loss of Stacey Dash. It drew 1.8 million viewers Monday, on par with its performance season one.
- “Teen Wolf” on MTV is also pulling in comparable ratings from season one. On Monday, it drew 1.7 million viewers.
- Lifetime’s “Drop Dead Diva” is drawing similar numbers to from season three, bringing in 2.2 million viewers this past Sunday.
- USA’s “Necessary Roughness” is the only locally produced scripted show airing this summer that should be deeply concerned by its ratings. The show season one averaged 4.2 million viewers its first three episodes. This past three episodes for season two on Wednesday nights: 2.9 million. That’s a drop of about one third. The 18-49 numbers have fallen at about the same pace. I don’t think USA is in panic mode yet and I don’t have access to the DVR numbers so things may not be as bad as it looks. If anything, the show’s quality season two is up so that might help as the summer goes along.
- Tyler Perry’s “House of Payne” on TBS appears to be ending at the right time. Ratings are down about 30 percent year over year. The two episodes last Friday drew 1.5 million viewers vs. 2.2 million for the comparable time period in 2011. Given that it airs on Friday nights, I bet it gets a lot of extra viewers with the DVR but that couldn’t make up for that big a drop.
By Rodney Ho, Radio & TV Talk