Just got this brief email passed along to me by a source:
From: Rob Roberts
Sent: Monday, June 18, 2012 5:00 PM
To: ATL Staff
Subject: Wendy Adams
Wendy leaves Cumulus Atlanta today.
We wish her great things going forward.
Q100/Rock 100.5/Journey 97.9
Wendy Adams has been with Q100 for seven years. At some point, she started doing traffic for the Bert Show. Over time, her profile on the show had gradually been upgraded, especially since she was by far the youngest person on the crew and provided a different perspective from the others, who are now in their 30s and 40s.
“Early on, she was single, she was drinking and clubbing,” said Weiss, in an interview. “She’s now in a relationship and has grown out of that role.” But he still felt she had a place on the show.
UPDATE: Weiss posted his own note about her departure on his website. Read it here.
He said it wasn’t a performance issue, merely a budget cutting issue. Weiss had no control over her employment status since she was effectively a Q100 traffic reporter first, a Bert Show cast member second.
“I understand the business side of things but it doesn’t make it any easier,” he said. Unlike other shows, who are often told not to ever mention the person who was let go, he said he plans to address Wendy’s departure at least two or three times Tuesday on the show.
Over the years, what surprised me was the level of rancor toward her on this blog. Many fans of the Bert Show genuinely disliked Wendy. She also sounded a bit like the new cast member Kristin Klingshirn, who took over for Melissa Carter last year.
The Bert Show ratings remain very strong. It’s regularly the No. 2 show in the market, only behind V-103’s Frank & Wanda.
Based on Wendy’s most recent Tweets (@wendyradio), she didn’t know this was coming.
UPDATE on 6/19/12 at 7 a.m.
Weiss said he expects Cumulus will use the same person to do all traffic across multiple Cumulus radio stations.
“We’re missing her energy and her bubbly personality,” said Jenn Hobby this morning on air. “All the positivity she brings to the room. We’re going to miss her so much.”
“She’s destined for great things,” added Klingshirn.
UPDATE on June 25, 2012: Wendy posted an “open letter” to Facebook. Here it is in full:
To my Q100 and Bert Show family and our listeners:
To say it’s been a crazy past few days may be a bit of an understatement. My emotions have been overwhelming at times on both ends of the spectrum.I’m not going to lie, it’s scary to lose a job. My mind has been in a million directions; from shock, to wondering when and where I will find my next job, to thinking “wow, it’s nice to sleep in,” to “I know I’m going to be OK,” and then back to square one. With that array of emotions, it’s difficult to really put how I’m feeling into words. But here it goes.
It’s always in time of need, you see which people are truly there for you. I am overwhelmed by your outreach of support. I have seen and read every Facebook and Twitter post that you have left. Your supportive comments and well wishes have made me feel blessed. I want you to know how much I appreciate you letting me into your lives. Thank you for allowing me to share my life with you; to laugh, cry, involve you in my family drama, share with you my not-so-good relationships, and allow me to boast in my current one. (No, Billy Elliot still hasn’t proposed). Thank you for allowing me to really grow-up with you. It’s been a journey. And I feel like my journey is just beginning.
You may have heard stories before about “radio” people starting at a small station. They move from city to city, station to station looking for the next big opportunity. I have been fortunate enough to not go through that process. Thanks to Susquehanna and Cumulus for the opportunity to work and grow at one station for 7 years. I have been at Q100 since I was 19-years-old back in May of 2004 as a promotions intern. Who knew then that this promotions girl, would then turn in to a phone screener? Who knew that that phone screener would be allowed the occasional opportunity to be on air? Who knew this on-air phone screener would eventually turn in to a co-host at night with Adam-Bomb? And who knew that Bert Weiss, host of one of the best morning shows out there, would notice this night show co-host and her talent? Well, he did. I came in to take over the traffic position, with the hopes of more on-air opportunities with a show that I listened to and a show that I was a fan of. Who could have dreamt of more?
I would like to thank Bert for that opportunity of becoming more than just a traffic reporter. He gave me the chance to grow; to find my own radio personality. I was even given a computer in studio for my traffic reports, so that I was able to interact on every segment during the show. No other traffic reporter was given that opportunity. I was a true member of the Bert Show. Thank you to Bert for that opportunity and for all your guidance through the years. I feel blessed to have sat next to Melissa Carter, one of the strongest women I know. She was my Mama Melissa, always giving me advice. She taught me to be fearless; to share my opinions regardless of what others thought. Jeff has taught me to laugh at myself. We all have faults and things we’d rather people not know. I learned to embrace those things and was able to laugh at myself. He is like a big brother I’ve never had; he would pick on me, but would be the first to have my back. Jenn has taught me confidence and to be true to myself. Jenn has been a great role model for me. She’s my big sister. From her I’ve learned that what I share on the air about myself is important. There is always someone out there that is in the exact same place as I am. She also taught me: to be a great interviewer is to listen. That’s one piece of advice I will never forget. To Tracey, you are a rock star. You are one of the hardest working people I know. Thanks for listening to me and having my back when I’ve needed it. To Dylan, a huge thank you for giving me my first chance in radio. Without your belief in me and your advice, I wouldn’t be where I am today. To Adam Bomb, thank you for letting me be your co-host for 2 years. I’ve learned from you that radio is fun and is a great place for creative minds. You’ve helped me get to that next step with the Bert Show. To Rob Roberts, thank you for helping me to improve and to be the best I could be. To the rest of my Bert Show family: Kristin, Tommy, Carl, Natalie, Josh, Cassie and Marisa, thanks for being my second family.
Like I said before, losing a job is scary, but I’ve got a great second family. We’re all trying to make it in this economy. Companies are trying to make it in this economy too. Budget cuts happen; down-sizing happens. I will be OK. Thank you again for all of your supportive thoughts and well wishes! I’ll be sure to keep you updated on the next chapter in my life.
By Rodney Ho, Radio & TV Talk