She By Sheree never got off the ground.
Can Nene Leakes do better?
Given her career arc, it sure looks like it.
In an exclusive with The Hollywood Reporter, the “Real Housewives of Atlanta” star has signed with a branding agency to help launch a new clothing and accessory line.
The story uses proper fashion buzzwords, dubbing the line “fashion forward” and “affordable.”
Leakes signed with a company called Beanstalk. The executives proceeded to rave about her:
“While the fame of reality television characters is often short-lived and fleeting,” said Michael Stone, Beanstalk’s president and CEO, “NeNeLeakes has displayed versatility that has enabled her to transition from being a Real Housewives personality to a featured television star on Glee. NeNe’s mult-faceted personality and aspirational style will translate well into products that will emotionally connect with her fans.”
Said Allison Ames, president of North America at Beanstalk: “NeNe’s rise to fame has eclipsed that of any other reality television star today, providing a real opportunity to extend her brand.”
Leakes has decided to stay with “The Real Housewives” for a fifth season, now in production, despite plenty of work in Los Angeles, courtesy of Ryan Murphy. She had a recurring role in “Glee” and will also have a role in the upcoming NBC show by Murphy “The New Normal.”
Hellobeautiful.com said she was paid upwards to $1 million for the fourth season. If that’s even close to accurate, it’d be hard for Leakes to say no.
By Rodney Ho, Radio & TV Talk