
Herman Cain (left) and Neal Boortz yuk it up before cameras in WSB radio studios Monday, June 4, 2012. Cain replaces Boortz in January , 2013. CREDIT: Rodney Ho/rho@ajc.com
After more than four decades on the airwaves in Atlanta, Neal Boortz this morning announced that he is ending his syndicated talk show on January 21, 2013, replaced by former presidential candidate Herman Cain.
Cain will cohost the day the president elect is officially inaugurated and then takes over solo on Tuesday, January 22.
“I’m going to miss everything associated with doing a talk show,” Boortz said on air as his producer Belinda Skelton teared up.
He said he is not doing this for health reasons. “I am not doing this because I’m fixing to die,” he said. “I have absolutely no health problems period.” Rather, he wants to travel with his wife Donna, something he said is difficult to do as a full-time talk-show host. He even purchased a tour bus to rove the country.
“We’re going to call this Neal’s happy ending,” he added later with a glint in his eye.
After his first break, post announcement, associate producer Christina Gonzalez popped the champagne. Cain ambled in a few minutes later and grabbed a glass. “Mr. Boortz,” he said. “Your announcement was pure Boortz.”

Neal Boortz takes in some champagne during a break after announcing his pending retirement in January 2013. CREDIT: Rodney Ho/rho@ajc.com
Boortz, 67, has been the longest running talk show host on Atlanta radio. He is now heard locally on 95.5FM and AM750 News/Talk WSB from 8:30 a.m. to 1 p.m. weekdays.
On December 5, 2012, he said he’s going to take the month off. After New Year’s, he will work until January 21.
“Neal is my brother from another mother,” Cain said on air. “Congratulations on the retirement. Congratulations on 42 years in this business.”
Boortz said he will do daily commentaries for Cain and will be a fill in for Cain and Erick Erickson, who is heard on WSB from 6 to 8 p.m. weeknights. Currently, Cain has been the primary fill in for Boortz.
Boortz estimated since he started in radio, he has taken 280,000 phone calls. “And 260,000 got cut off,” he said.
During a break, Skelton said Boortz intimated to her two years ago that he wanted to retired in early 2013. “It always seemed so far away,” she said. “For the past year, my stomach has been in absolute knots. It was hard for him. He loves what he does.”
Program Director Pete Spriggs said he was aware of Boortz’s intentions but they agreed to make this announcement relatively early. “He wanted it off his chest,” Spriggs said. At the same time, Spriggs wanted to have a successor ready to go so he was glad to convince Cain to take over.
“I feel great,” Boortz said on air at 11:18 a.m. when fellow syndicated host Clark Howard stopped by. “Last week, I felt really down. Right now, I’m feeling great. I don’t know how I will feel tomorrow. But I have no doubt I made the right decision.”
In 1970, on what was then called 680/WRNG-AM in Atlanta, Boortz took over for a morning host who had just committed suicide – a story he loves to tell.
He earned a law degree and juggled radio and a private practice from 1977 to 1992.
Boortz joined WSB in 1993 when it was just on the AM side. He’s a workaholic who spends four and a half hours on air every day, longer than most hosts, and Tweets several times a day.
A self-proclaimed Libertarian, Boortz usually supports Republican policies and candidates but isn’t always in line with them on social issues such as abortion, gay marriage and drug enforcement. He espouses smaller government but has been more hawkish about terrorism after 9/11 than many Libertarians.
He portrays himself as an entertainer and castigates people who merely echo what he says and don’t think for themselves. His daily line about himself: “Home of the high priest of the Church of the Painful Truth.”
Herman Cain will take over for Neal Boortz. Here they are from a 2008 event at Cobb Energy Performing Arts Centre which also featured Sean Hannity. CREDIT: Rodney Ho/rho@ajc.com
Boortz has written four books. The most impactful was 2005’s “The Fair Tax Book,” which advocates dropping the federal income tax in favor of a national sales tax. In a press conference early Monday afternoon, Boortz said he is working on another book about stories as a radio host and plans to release it as an e-book.
He demurred when asked about a future in politics after he retires but didn’t say no. He did acknowledge his wife Donna is highly active in the Mitt Romney campaign.
Although Boortz still has a home in Atlanta, he now spends most of his time in Naples, Fla. He grew up in several different places, including Florida, attended Texas A&M and spent several years in various professions before radio such as jewelry and carpet buyer, insurance salesman and a speech writer.
He has been lauded by radio groups across the nation over the years, entering the national Radio Hall of Fame in 2009.
Cain, a 66-year-old former CEO of Godfather’s Pizza, joined WSB in 2008 as an evening talk show host until early 2011, when he decided to run for president. His bid ended in December. Since January, he has provided daily commentaries on Boortz’s show and has continued to sub in for Boortz.
Cain’s radio footprint will now be national. Boortz is heard on about 240 radio stations. Talkers magazine, which tracks talk radio, estimates Boortz draws more than six million listeners a week, tied with Laura Ingraham for seventh.
“For all practical purposes,” Cain said on the air, “I am done with politics. Essentially, I wanted to continue to express my views and help educate people on what’s going on in this country.”
Cain will do his show each day from 9 a.m. to noon. “That is still a significant commitment a day,” he said during a press conference Monday afternoon. “When I subbed in for his four and a half hours, it was exhausting!”
Dan Kearney, market manager for Cox Radio Atlanta, said WSB will decide later what it will do with the noon to 1 p.m. slot, as well as 8:30 a.m. to 9 a.m. He also noted that Cain has huge name recognition, even better than Boortz, thanks to his presidential run.
Cain said he had other offers, including TV and radio gigs. But this syndication deal was the most enticing. It will allow him to make TV appearances and do speeches across the country. He declined to say how long his deal will last.
Want more photos from the day? John Spink of the AJC posted a photo gallery.
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By Rodney Ho, Radio & TV Talk
423 comments Add your comment
Eddie
June 5th, 2012
4:17 pm
Hate the way Cain talks. He’s from the country, so in order to curtail country speak, he has to put a stop after each word he says. Drives me crazy. Have been listening to Boortz for many years, love him, don’t agree with much he says, but was entertaining. Will now stop listening
David Puddy
June 5th, 2012
4:55 pm
Cain is absolutely horrible. From not good to very bad.
Herman Cain radio | K97.5
June 5th, 2012
5:19 pm
[...] Controversial former Republican presidential hopeful Herman Cain (pictured left) is set to host his own news talk radio format replacing “equal opportunity offender,” libertarian political commentator Neal Boortz (pictured right), who is retiring after a span of four decades, reports the Atlanta Journal Constitution. [...]
WSB listner
June 5th, 2012
6:20 pm
Only reason I listened to Boortz was because of the weather, traffic and local news. WSB still will get my vote who ever takes his place!
David Puddy
June 5th, 2012
9:12 pm
“Quit dancing around the issue and say why you really dont like Cain.”
We’ve a simpleton lurking on these boards. I can’t tolerate Boortz, Cain, Erickson, Howard……..I’m a staunch republican. You tell me why you singled out Cain……..
MattMD
June 5th, 2012
9:51 pm
I thought Boortz talked slow and took forever to make a point but then I heard Cain. Good God.
I seriously doubt Cain will be in syndication after a year, it’s just too hard to listen to.
Herman Cain
June 5th, 2012
10:12 pm
You still have not answered my question. Where the white women at???
Shucky – Ducky
Say It Ain’t So! Herman Cain Gets His Own Radio Show | Destruction of Black Civilization: Great Issues of a Race
June 5th, 2012
11:13 pm
[...] Controversial former Republican presidential hopeful Herman Cain (pictured left) is set to host his own news talk radio format replacing “equal opportunity offender,” libertarian political commentator Neal Boortz (pictured right), who is retiring after a span of four decades, reports the Atlanta Journal Constitution. [...]
Did Herman Cain get the last laugh in the 2012 race? | theGrio
June 6th, 2012
9:00 am
[...] Popular conservative talk radio host Neal Boortz announced this week that he is retiring and will be replaced by the Morehouse graduate. [...]
Did Herman Cain get the last laugh in the 2012 race? | The AC Green Show
June 6th, 2012
9:50 am
[...] Popular conservative talk radio host Neal Boortz announced this week that he is retiring and will be replaced by the Morehouse graduate. [...]
Avery Bundren
June 6th, 2012
11:01 am
WSB radio is about as enlightening as a lit candle on a moonless night. With the possible exception of the newscast mornings with Scott Slade, much of its programming is for the intellectually disinherited, culturally deprived, emotionally bankrupt, spiritually static, economically oppressed high school dropouts. How anyone can continue to listen to a station which has to constantly remind its listeners that they are in tune to “AM 750 and now 95.5″ (every other utterance in its broadcast), is a puzzlement to me. Oh, I almost forgot; it is also WSBB-FM Doraville.
Dorvell
June 6th, 2012
1:42 pm
In my book, the thing that distinguishes Neal from other talkers like Rush Limbaugh and Sean Hanidy is his refusal to suck-up to the hardcore right. Yes, he’s in-line with conservatives on a lot of issues, but he never hesitates to call them out when they need to be! I especially love it when he gets after them for their viewpoints on gay marriage, abortion, prayer in school etc.
Cain on the other hand, lets just say he’s just another hardcore conservative spouting the exact same lines we’ve all heard a hundred million times before. We need another Libertarian, and Cain is not it!
Neal is the only Nationally-Syndicated Talk Radio Host I consistently listen to for the reason I stated above. I’ll miss you, Talk Master!
rod
June 6th, 2012
5:39 pm
I will miss Neil, listened to him since 1984. Belinda better have saved her money because the commercials will dry up and she can revert back to just being a hillbilly that got lucky by working for Neil. I will not use any sponsor she endorses.
jeffy
June 8th, 2012
4:19 am
i have to admit Neal has broadened my faith. i didn’t believe in hell for most of my life. now some (dark) part of me hopes for a day of reckoning so he can be held accountable for the damage his half-truths (lies) have caused.
camacho
June 8th, 2012
11:25 am
I have a love/hate relationship with Boortz, I will miss the show.
I will not tune in for Cain. Hearing his voice is like nails scratching a blackboard
John Van Loon
June 8th, 2012
2:45 pm
Maybe now you will have more time to have coffee with the guys at the naples general avation terminal …hope to see you”’
lisaann
June 8th, 2012
3:31 pm
Neal Boortz is proof that success in radio is a combination of talent and lucky breaks. Lucky breaks like not being indicted in the Sugarloaf Madame case.
darb
June 9th, 2012
8:21 am
his 15 min is up, Herman who ??
KC
June 9th, 2012
7:59 pm
After the disgrace Herman Cain (Herman The Monster) brought upon himself and his family, he would be well advised to go somewhere and sit down, and not make a bigger ass of himself!!
Neal Boortz, the radio “Jerk” Host in which Cain has appeared on several times in the past, was all ready to jump on the Herman Cain bandwagon, and prepared to hold fund raisers for him got egg in his face when all the women came out of the wood works to accuse him of his “Womanizing” ways!! Caught up in his own lies and deceitful ways, was forced to drop out of the campaign race for the presidency. Now he’s reared his ugly head again as the replacement to that idiot Neal Boortz. One Big Jerk being replaced by and even Bigger Jerk!!!
It’s a good thing he’s going off the air at the end of the year, and good riddings, And he would do everyone an even greater service if he would take that other idiot Sean Hannity with him, the other duo of these “Nut” case who fill the air with their “Trash Talk Radio” shows.
Besides Rush Limbaugh, These are three of the stupid jerks around. No, their brand of trash serves no one any real good. Just their screwed up minds, beliefs and idiotic views…
Herman Cain need to go on the DL and retire from public view and stop making an Ass of himself!!
belinda skelton
June 10th, 2012
10:42 am
I’d lak to say how nass it wuz to work with Nale Bo-urtz. Despat the fay-uct my hick accint has cost Nale a gittin on stations up Nor-uth. I must have done somehtin’ rat, if you know what I mane. Gotta go, I’m a fixin’ to cry.
Joseph
June 10th, 2012
8:03 pm
Ooops, there goes the only interesting show on WSB.
Maybe herman cain will sexually harass more women while he’s on air
Joseph
June 10th, 2012
8:03 pm
Enter your comments here
jolie
June 11th, 2012
12:27 am
What a piece of garbage. This isn’t a replacement. He is a liar as we all know. That is why he dropped out of the Republican race. But at least he will have a lot more money to support female friends behind his wifesxback.