
Herman Cain (left) and Neal Boortz yuk it up before cameras in WSB radio studios Monday, June 4, 2012. Cain replaces Boortz in January , 2013. CREDIT: Rodney Ho/rho@ajc.com
After more than four decades on the airwaves in Atlanta, Neal Boortz this morning announced that he is ending his syndicated talk show on January 21, 2013, replaced by former presidential candidate Herman Cain.
Cain will cohost the day the president elect is officially inaugurated and then takes over solo on Tuesday, January 22.
“I’m going to miss everything associated with doing a talk show,” Boortz said on air as his producer Belinda Skelton teared up.
He said he is not doing this for health reasons. “I am not doing this because I’m fixing to die,” he said. “I have absolutely no health problems period.” Rather, he wants to travel with his wife Donna, something he said is difficult to do as a full-time talk-show host. He even purchased a tour bus to rove the country.
“We’re going to call this Neal’s happy ending,” he added later with a glint in his eye.
After his first break, post announcement, associate producer Christina Gonzalez popped the champagne. Cain ambled in a few minutes later and grabbed a glass. “Mr. Boortz,” he said. “Your announcement was pure Boortz.”

Neal Boortz takes in some champagne during a break after announcing his pending retirement in January 2013. CREDIT: Rodney Ho/rho@ajc.com
Boortz, 67, has been the longest running talk show host on Atlanta radio. He is now heard locally on 95.5FM and AM750 News/Talk WSB from 8:30 a.m. to 1 p.m. weekdays.
On December 5, 2012, he said he’s going to take the month off. After New Year’s, he will work until January 21.
“Neal is my brother from another mother,” Cain said on air. “Congratulations on the retirement. Congratulations on 42 years in this business.”
Boortz said he will do daily commentaries for Cain and will be a fill in for Cain and Erick Erickson, who is heard on WSB from 6 to 8 p.m. weeknights. Currently, Cain has been the primary fill in for Boortz.
Boortz estimated since he started in radio, he has taken 280,000 phone calls. “And 260,000 got cut off,” he said.
During a break, Skelton said Boortz intimated to her two years ago that he wanted to retired in early 2013. “It always seemed so far away,” she said. “For the past year, my stomach has been in absolute knots. It was hard for him. He loves what he does.”
Program Director Pete Spriggs said he was aware of Boortz’s intentions but they agreed to make this announcement relatively early. “He wanted it off his chest,” Spriggs said. At the same time, Spriggs wanted to have a successor ready to go so he was glad to convince Cain to take over.
“I feel great,” Boortz said on air at 11:18 a.m. when fellow syndicated host Clark Howard stopped by. “Last week, I felt really down. Right now, I’m feeling great. I don’t know how I will feel tomorrow. But I have no doubt I made the right decision.”
In 1970, on what was then called 680/WRNG-AM in Atlanta, Boortz took over for a morning host who had just committed suicide – a story he loves to tell.
He earned a law degree and juggled radio and a private practice from 1977 to 1992.
Boortz joined WSB in 1993 when it was just on the AM side. He’s a workaholic who spends four and a half hours on air every day, longer than most hosts, and Tweets several times a day.
A self-proclaimed Libertarian, Boortz usually supports Republican policies and candidates but isn’t always in line with them on social issues such as abortion, gay marriage and drug enforcement. He espouses smaller government but has been more hawkish about terrorism after 9/11 than many Libertarians.
He portrays himself as an entertainer and castigates people who merely echo what he says and don’t think for themselves. His daily line about himself: “Home of the high priest of the Church of the Painful Truth.”
Herman Cain will take over for Neal Boortz. Here they are from a 2008 event at Cobb Energy Performing Arts Centre which also featured Sean Hannity. CREDIT: Rodney Ho/rho@ajc.com
Boortz has written four books. The most impactful was 2005’s “The Fair Tax Book,” which advocates dropping the federal income tax in favor of a national sales tax. In a press conference early Monday afternoon, Boortz said he is working on another book about stories as a radio host and plans to release it as an e-book.
He demurred when asked about a future in politics after he retires but didn’t say no. He did acknowledge his wife Donna is highly active in the Mitt Romney campaign.
Although Boortz still has a home in Atlanta, he now spends most of his time in Naples, Fla. He grew up in several different places, including Florida, attended Texas A&M and spent several years in various professions before radio such as jewelry and carpet buyer, insurance salesman and a speech writer.
He has been lauded by radio groups across the nation over the years, entering the national Radio Hall of Fame in 2009.
Cain, a 66-year-old former CEO of Godfather’s Pizza, joined WSB in 2008 as an evening talk show host until early 2011, when he decided to run for president. His bid ended in December. Since January, he has provided daily commentaries on Boortz’s show and has continued to sub in for Boortz.
Cain’s radio footprint will now be national. Boortz is heard on about 240 radio stations. Talkers magazine, which tracks talk radio, estimates Boortz draws more than six million listeners a week, tied with Laura Ingraham for seventh.
“For all practical purposes,” Cain said on the air, “I am done with politics. Essentially, I wanted to continue to express my views and help educate people on what’s going on in this country.”
Cain will do his show each day from 9 a.m. to noon. “That is still a significant commitment a day,” he said during a press conference Monday afternoon. “When I subbed in for his four and a half hours, it was exhausting!”
Dan Kearney, market manager for Cox Radio Atlanta, said WSB will decide later what it will do with the noon to 1 p.m. slot, as well as 8:30 a.m. to 9 a.m. He also noted that Cain has huge name recognition, even better than Boortz, thanks to his presidential run.
Cain said he had other offers, including TV and radio gigs. But this syndication deal was the most enticing. It will allow him to make TV appearances and do speeches across the country. He declined to say how long his deal will last.
Want more photos from the day? John Spink of the AJC posted a photo gallery.
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By Rodney Ho, Radio & TV Talk
423 comments Add your comment
Maweriman
June 4th, 2012
1:43 pm
Just wondering — You’re welcome! No problema!
PrezObozo
June 4th, 2012
1:44 pm
For all you people who don’t like Herman Cain,,, I say fill the time slot with Michael Savage, The Savage Nation!!!!
Tom
June 4th, 2012
1:44 pm
Herman definitely isn’t as polished a radio personality as neal, but the worst part is Herman won’t get under the skin of the moonbat Talibaptists like Neal does!
cnt
June 4th, 2012
1:46 pm
Who cares?
Never in a million years
June 4th, 2012
1:48 pm
Mark Arum, once “the future of WSB”, for gods sake have you ever listened to his crap on Saturdays? This yankee may have “the voice”,, but no substance WHAT SO EVER. It’s like the “REAL HOUSEWIVES OF ATLANTA”, but radio. Thats about as deep as I can cut the guy!!
STICK TO TRAFFIC, or YOUR YANKEE BROADCASTS you do.
Joesnopy
June 4th, 2012
1:53 pm
Great, a fool is gone. Thank God. Neal Boortz lied for MONEY. The man do not believe all he say. It was only an ACT.
georgedawg
June 4th, 2012
1:54 pm
I thought Neal went overboard with his comments against blacks. However, it is entertainment and is intended to evoke a responce – it just seemed too divisive and hurtful.I for one want to see all Americans prosper. Not every one can or will – we need a business climate and tax structure that promotres that opportunity and then help folks who are truly underprivaledged or restricted in some real way = period. We aren’t as divided as it seems. Most feel the same about important things prioroties are just different. For those with the criticism about Herman Cain – Don’t listen. I can’t stand liberal journalist MSNBC etc I don’t listen or watch. It is still America for the time being we get to chosose how we spend our time.
tim
June 4th, 2012
1:56 pm
Cain is an obnoxious lyin loser.
Bye bye WSB
Johnny3Steps
June 4th, 2012
1:57 pm
Boortz is one of a kind. Cain knows that. He has his own strengths,although I hope Cain will be more like G Gordon Liddy in getting different guests . Boortz loved this country and we need to follow his example. Stand strong like Boortz and company. Don’t take anything at face value unless you know it to be true! Great career gig for the Talkmaster!!
Joesnopy
June 4th, 2012
1:57 pm
Insane Cain is an ACT for Money. He ran for President to make money so that clown will do anything for money.
Cosmic Voyager
June 4th, 2012
1:57 pm
Good riddance to Boortz. He got to where he wasn’t about the truth but more about stirring up the right wingers to boost his ratings. With Cain, Mr 9-9-9 everything is fine, the syndication is going from bad to worse. But it won’t bother me because I don’t listen to WSB anyway.
Ryan
June 4th, 2012
1:57 pm
Hate to see Boortz leave. Mark Arum should replace him. Or bring back the Kimmer.
Alabama Communist
June 4th, 2012
2:01 pm
Nothing like turning your show over to 999% ole pervert to continue a 1% living legend phony libertarism……..This is like the Republican Jesus turning over control to the Devil to continue his Paradise to nowhere..
al franken
June 4th, 2012
2:05 pm
Good riddance, now he can take his sophomoric jokes and sex innuenduos, cretin helper Be Linda and ride off into the wind. No longer have to listen to his ego driven spouts about his planes, house or property in Naples.
1st, WSB loses the Braves.....
June 4th, 2012
2:05 pm
Sad, sad day in radio. Love ya Neil. Now the only thing WSB will be good for is UGA broadcasts.
Donovan
June 4th, 2012
2:06 pm
Well, it had to end sometime. I shall miss Neil even though he had to be tuned out many times due to his egotistical chest beating and over exaggerations. He also made a reasonably good Atlanta Flames goal judge when I used to make it to the Omni as season hockey fan.
I started listening to him from the very get-go because he has been so politically incorrect like me. His attitude towards terrorism, cultural failings, and liberalism mirror my beliefs in this screwed up world.
Take care, live long, and don’t take any wooden nickles.
So what?
June 4th, 2012
2:13 pm
And anyone cares about this -why?
Say it Aint so. PLEASE
June 4th, 2012
2:13 pm
My gosh, what’s happening to our wonderful, security blankets. Lewis Grizzard, Larry Munson, Vince Dooley, Bobby Cox, Glavine, Smoltz, Maddux, 96 Rock, 94Q, Skinny Bobby Harper, the list goes on and on. Now Neil? Say it aint so.
Skelton back in the closet
June 4th, 2012
2:14 pm
Does this mean we don’t have to listen to that dunce belinda attempt to do commercials anymore? That will improve ratings immediatey
Mike in Marietta
June 4th, 2012
2:15 pm
As a gay resident of Metro Atlanta, I know most of my fellow gays and lesbians have no idea what a supporting voice they are losing in the conservative community. Neal proudly rebuked homophobes and Bible thumpers alike on issues involving gay people, including gay marriage. I, for one, will very much miss hearing Neal on the radio. Looking to the future, because of Herman Cain’s opposition to gay marriage and his support for a federal ban, I will NEVER listen to his show. I refuse to support the career of someone who discriminates against me because I was born gay. There aren’t any other conservative talk show hosts I can stomach so it looks like my days of listening to conservative talk radio over almost over.
Neal Boortz to Retire and Be Replaced by Herman Cain | The Moderate Voice
June 4th, 2012
2:17 pm
[...] GOP Republican Presidential hopeful Herman Cain is going to get a lot of dough: conservative talker Neal Boortz is retiring and Cain will replace him on this high profile gig: After more than four decades on the airwaves in Atlanta, Neal Boortz this morning announced that he [...]
My mind feels 27, but my body.....geez
June 4th, 2012
2:17 pm
I’m feeling old
don
June 4th, 2012
2:18 pm
good should have left years ago Cain is no better i listen to Espn radio
"Millionaire Small Business Owner"
June 4th, 2012
2:18 pm
Now where will I get my easily digestible soundbites to parrot ad nauseum?
rick
June 4th, 2012
2:20 pm
Good riddance. I’ve been sick of Boortz for years. He can barely string together a sentence without several uhh’s and umm’s. Rwmind you of anyone?
Hopefully that hag belinda will be right behind him.
Tom
June 4th, 2012
2:20 pm
No matter what your political views are, Neil was always someone you listened to. You may not agree with him, but he always was a teacher – and we were his students as he educated us as to what was REALLY going on.
Thank you Neil… I’ll miss your show very much.
loyalty is priceless
June 4th, 2012
2:21 pm
Pretty classless taking potshots at Belinda. Neil can handle any of your bs attacks, but there is no need, whatsoever, to make smarta.. comments towards Belinda. Bunch of losers
Johnny3Steps
June 4th, 2012
2:22 pm
You knew how Boortz stood on issues. He didn’t sugar coat it most of the time. That’s what we needed and will need from now on. I didn’t agree with alot of his opinions,but he was dm fair with his audience. You had better have your facts if you disagree with the talkmaster. He forced the libs to have a logical reason for their views,which most of the times they would get ticked off and hang up
Will miss that comical discourse.
Tom
June 4th, 2012
2:22 pm
And yeah, I know it’s ‘Neal’ -
Always Skeptical
June 4th, 2012
2:24 pm
Good riddance to the original S.A.W.B. So he’s off to Florida so he won’t have to pay taxes to the state where he made a rather decent living over his lifetime….Cain will preside over a drastic ratings drop, then he’ll be gone as well…With this announcement and the fact that it’s raining on my vegetable garden, it’s been a rather wonderful Monday…
donald
June 4th, 2012
2:26 pm
I listened to Neal until it became the “Neal Bashing Obama Show”……..but Herman Cain?????…..I’d rather listen to dead air.
The Three Amigos
June 4th, 2012
2:27 pm
Neil, Royal, and Belinda.
Never forgot ya Royal….you could have been a wonderful replacement after Neil’s retirement.
Matt
June 4th, 2012
2:30 pm
I’m going to miss Neal putting libs in their place! It’s hilarious to listen to the libs call in thinking they can out-smart Neal. BOOM
Timus
June 4th, 2012
2:30 pm
I don’t listen to anyone WSB before Clark Howard. I don’t listen to anyone after Clark Howard. Period!!
Clark, Where's my cheap airfare out of Obamaland?
June 4th, 2012
2:31 pm
What? Not gonna be all Clark Howard radio, all the time now?
jim
June 4th, 2012
2:34 pm
I
My city is dissapearing
June 4th, 2012
2:34 pm
and I miss it
What Happened to BOO?
June 4th, 2012
2:36 pm
Will Herman do his own interpretation (figuratively and literally) of BOO GOT SHOT?
Oh, Me!
Oh, My!
Brian
June 4th, 2012
2:36 pm
Good riddance. So long to Lester Maddox’s speech writer.
my city is dissapearing
June 4th, 2012
2:37 pm
I miss it.
Mike
June 4th, 2012
2:39 pm
No one is !00% right all the time, but he sure has good ideas what this country is lacking and what we need. We all will miss you.
It's the economy stupid
June 4th, 2012
2:40 pm
Neal will get to leave on a high note as we inaugurate a new Republican President that day!!!!
Go ahead and throw the baby out Neal
June 4th, 2012
2:43 pm
Neal….A true American….miss ya
Rondell Burgundy
June 4th, 2012
2:45 pm
The Kimmer DESERVES to be Neal’s replacement.
Grateful Commuter
June 4th, 2012
2:49 pm
WSB has very best traffic info, that’.s why NORMAL people tune in while driving and there’s several great shows one can leave the volume on but Boortz and Hannity are hateful bigots and an embarrassment to our Nation.
NealGoneSoLong
June 4th, 2012
2:53 pm
well, neal leaving technically means nothing. He has a third rate talk show host taking his place, much like what is on WSB today. Look at their lineup. It’s pathetic at best. No one currently as a talk show host on WSB has talent. No one. No station, in are market like Atlanta’s can stay on top forever, and it’s time for the decline of WSB. I’m glad for that.
Paula
June 4th, 2012
2:54 pm
Hallelujah!!! One less idiot on the radio.
Lin Wheeler
June 4th, 2012
2:54 pm
Now I can listen to music and maybe a book or two on my drives. I sure will miss him. Provocative but that’s his job.
Ulver
June 4th, 2012
3:05 pm
It goes from bad to worse… I had conversations with Boortz several times. He went out of his way, to explain his show was just for entertainment. All he really believes in is this:$$$!
Herman Cain’s real calling was on back of a garbage truck, NOT
Legendary Neal Boortz Retiring in January — Herman Cain Filling Spot « The Right Frequency
June 4th, 2012
3:06 pm
[...] going to miss everything associated with doing a talk show,” Boortz said on air. “…I am not doing this because I’m fixing to die. I have absolutely no [...]