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City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP
City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP

Neal Boortz announces retirement after more than four decades in radio, replaced by Herman Cain

Herman Cain (left) and Neal Boortz yuk it up before cameras in WSB radio studios Monday, June 4, 2012. Cain replaces Boortz in January , 2013. CREDIT: Rodney Ho/rho@ajc.com

Herman Cain (left) and Neal Boortz yuk it up before cameras in WSB radio studios Monday, June 4, 2012. Cain replaces Boortz in January , 2013. CREDIT: Rodney Ho/rho@ajc.com

After more than four decades on the airwaves in Atlanta, Neal Boortz this morning announced that he is ending his syndicated talk show on January 21, 2013, replaced by former presidential candidate Herman Cain.

Cain will cohost the day the president elect  is officially inaugurated and then takes over solo on Tuesday, January 22.

“I’m going to miss everything associated with doing a talk show,” Boortz said on air as his producer Belinda Skelton teared up.

He said he is not doing this for health reasons. “I am not doing  this because I’m fixing to die,” he said. “I have absolutely no health problems period.” Rather, he wants to travel with his wife Donna, something he said is difficult to do as a full-time talk-show host. He even purchased a tour bus to rove the country.

“We’re going to call this Neal’s happy ending,” he added later with a glint in his eye.

After his first break, post announcement, associate producer Christina Gonzalez popped the champagne. Cain ambled in a few minutes later and grabbed a glass. “Mr. Boortz,” he said. “Your announcement was pure Boortz.”

Neal Boortz takes in some champagne during a break after announcing his pending retirement in January 2013. CREDIT: Rodney Ho/rho@ajc.com

Neal Boortz takes in some champagne during a break after announcing his pending retirement in January 2013. CREDIT: Rodney Ho/rho@ajc.com

Boortz, 67, has been the longest running talk show host on Atlanta radio. He is now heard locally on 95.5FM and AM750 News/Talk WSB from 8:30 a.m. to 1 p.m. weekdays.

On December 5, 2012, he said he’s going to take the month off. After New Year’s, he will work until January 21.

“Neal is my brother from another mother,” Cain said on air. “Congratulations on the retirement. Congratulations on 42 years in this business.”

Boortz said he will do daily commentaries for Cain and will be a fill in for Cain and Erick Erickson, who is heard on WSB from 6 to 8 p.m. weeknights. Currently, Cain has been the primary fill in for Boortz.

Boortz estimated since he started in radio, he has taken 280,000 phone calls. “And 260,000 got cut off,” he said.

During a break, Skelton said Boortz intimated to her two years ago that he wanted to retired in early 2013. “It always seemed so far away,” she said. “For the past year, my stomach has been in absolute knots. It was hard for him. He loves what he does.”

Program Director Pete Spriggs said he was aware of Boortz’s intentions but they agreed to make this announcement relatively early. “He wanted it off his chest,” Spriggs said. At the same time, Spriggs wanted to have a successor ready to go so he was glad to convince Cain to take over.

“I feel great,” Boortz said on air at 11:18 a.m. when fellow syndicated host Clark Howard stopped by. “Last week, I felt really down. Right now, I’m feeling great. I don’t know how I will feel tomorrow. But I have no doubt I made the right decision.”

In 1970, on what was then called 680/WRNG-AM in Atlanta, Boortz took over for a morning host who had just committed suicide – a story he loves to tell.

He earned a law degree and juggled radio and a private practice from 1977 to 1992.

Boortz joined WSB in 1993 when it was just on the AM side. He’s a workaholic who spends four and a half hours on air every day, longer than most hosts, and Tweets several times a day.

A self-proclaimed Libertarian, Boortz usually supports Republican policies and candidates but isn’t always in line with them on social issues such as abortion, gay marriage and drug enforcement. He espouses smaller government but has been more hawkish about terrorism after 9/11 than many Libertarians.

He portrays himself as an entertainer and castigates people who merely echo what he says and don’t think for themselves. His daily line about himself: “Home of the high priest of the Church of the Painful Truth.”

Herman Cain will take over for Neal Boortz. Here they are from a 2008 event at Cobb Energy Performing Arts Centre. CREDIT: Rodney Ho/rho@ajc.com

Herman Cain will take over for Neal Boortz. Here they are from a 2008 event at Cobb Energy Performing Arts Centre which also featured Sean Hannity. CREDIT: Rodney Ho/rho@ajc.com

Boortz has written four books. The most impactful was 2005’s “The Fair Tax Book,” which advocates dropping the federal income tax in favor of a national sales tax. In a press conference early Monday afternoon, Boortz said he is working on another book about stories as a radio host and plans to release it as an e-book.

He demurred when asked about a future in politics after he retires but didn’t say no. He did acknowledge his wife Donna is highly active in the Mitt Romney campaign.

Although Boortz still has a home in Atlanta, he now spends most of his time in Naples, Fla. He grew up in several different places, including Florida, attended Texas A&M and spent several years in various professions before radio such as jewelry and carpet buyer, insurance salesman and a speech writer.

He has been lauded by radio groups across the nation over the years, entering the national Radio Hall of Fame in 2009.

Cain, a 66-year-old former CEO of Godfather’s Pizza, joined WSB in 2008 as an evening talk show host until early 2011, when he decided to run for president. His bid ended in December. Since January, he has provided daily commentaries on Boortz’s show and has continued to sub in for Boortz.

Cain’s radio footprint will now be national. Boortz is heard on about 240 radio stations. Talkers magazine, which tracks talk radio, estimates Boortz draws more than six million listeners a week, tied with Laura Ingraham for seventh.

“For all practical purposes,” Cain said on the air, “I am done with politics. Essentially, I wanted to continue to express my views and help educate people on what’s going on in this country.”

Cain will do his show each day from 9 a.m. to noon. “That is still a significant commitment a day,” he said during a press conference Monday afternoon. “When I subbed in for his four and a half hours, it was exhausting!”

Dan Kearney, market manager for Cox Radio Atlanta, said WSB will decide later what it will do with the noon to 1 p.m. slot, as well as 8:30 a.m. to 9 a.m. He also noted that Cain has huge name recognition, even better than Boortz, thanks to his presidential run.

Cain said he had other offers, including TV and radio gigs. But this syndication deal was the most enticing.  It will allow him to make TV appearances and do speeches across the country. He declined to say how long his deal will last.

Want more photos from the day? John Spink of the AJC posted a photo gallery.


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By Rodney Ho, Radio & TV Talk

423 comments Add your comment

Jim G

June 4th, 2012
12:31 pm

I’ve listened to WSB and Boortz for years….but whenever I hear Cain’s voice on the radio…..I change the station…. now other than Scott Slade in the early morning…there’s no reason for me to ever tune into WSB….other than the Dawgs….. can’t stand Hannity….can’t stand Eric Erickson…. can’t stand Herman Cain….and I’m a Libertarian…

chris

June 4th, 2012
12:31 pm

Good riddance. Talk about someone who lost touch with reality decades ago.

Matthew Shardlake

June 4th, 2012
12:32 pm

Sheesh, how will we keep up with how much money he makes?

Astrid G.

June 4th, 2012
12:32 pm

A good entertainer who will be missed.

PM

June 4th, 2012
12:33 pm

Do they think we are stupid? Apparently so.

I’m not edumacated much, but I do know how to change the radio presets in my car. I’ll be doing just that today. No point in waiting for January.

kerryb

June 4th, 2012
12:35 pm

I use to be an daily listener to Boortz for several years until about a month and a half ago. A caller asked him about creationism vs evolution. He said he didn’t believe in evolution but he also didn’t believe the earth was created by the “Big Thunderer” who clap his hands and all was created in 6 days then he took a break. The attitude he said it with was like he was mocking God. I was done with him then and haven’t listened since.

skeeter

June 4th, 2012
12:35 pm

This damn picture of Uncle Herman hugging neal, sets black people back 75 years!! Skinning and grinning…..a bofoon!!

InAtl

June 4th, 2012
12:38 pm

I hate it that Boortz is leaving. I love it that all the tolerant, loving liberals are showing their true colors! Hilarious!

Marcel

June 4th, 2012
12:39 pm

After Royal Marshall passed away, I could only listen to Bootz during Jamie Dupree’s segment. A talk show for Dupree would have been great. Political discussion without the the heavy dose of venom and vitriol that some people find entertaining. A show for Mark Arum would have brought me back as a regular listener – not so much with Herman Cain…

skeeter

June 4th, 2012
12:42 pm

BUFFON aka UNCLE HERMAN

The Kimmer

June 4th, 2012
12:42 pm

I’m Available!!

Mila

June 4th, 2012
12:43 pm

I am sick to hear this. LOVE, love, love that man!

MorcilitoTheMan

June 4th, 2012
12:45 pm

“This job is too restrictive” HAHAHAHAHAHAHA. Restrictive meaning a 3-6 million/yr salary, 5 weeks of vacation. Hey Neal, find out what real life is about. Good riddance. Herman Cain? A joke, at best.

Jeanette

June 4th, 2012
12:46 pm

No, Mr. Herman Cain, the master, prententious A-R-T-I-C-U-L-A-T-O-R, you did not give up on politics, you holier than thou philanderer!

Eric

June 4th, 2012
12:46 pm

WR

June 4th, 2012
12:47 pm

good riddens to bad rubbish !!!!!!!

Rob

June 4th, 2012
12:48 pm

Thank God. Now if we can just get Cain to follow him.

Rob

June 4th, 2012
12:48 pm

And in other news….

rogeriter

June 4th, 2012
12:49 pm

Earlier, someone made the comment, “Who cares?” Obviously, many people care. He was very popular. I didn’t agree with all he said but I do agree with much of it. And ,if you didn’t like him, why were you listening. Obviously, many people like Herman Cain too. Also obviously, not many people like liberal talk host because none of them survive. That’s because most Obama fans won’t listen at all to talk radio. Too intellegent for them. They had rather listen to RAPP and Hip Hop!

obammy

June 4th, 2012
12:50 pm

street smart “replacing Boortz with a clown & sexual predator.”
You mean like MLK, Ted Kennedy, & Bill Clinton

racer2

June 4th, 2012
12:53 pm

Thank God and Grayhound, he will finally be gone

WTH?

June 4th, 2012
12:54 pm

Wow, just wow…..Herman Cain? That’s the best WSB can come up with? Funny how there’s a new all news station now. They came at just the right time. Welcome, 106.7!

Church Of The Painful Truth

June 4th, 2012
12:54 pm

believes Neal was forced out. Hmmph with retirement!!! This was the year of talking dangerously and it cost him. Anyone that truly believes he is retiring just because he feels like it is drinking the kool-aid. He may not say it on the air…but I believe the Obama Bots got to him. Think for yourselves people.

Maweriman

June 4th, 2012
12:58 pm

THE BAD NEWS! Herman Cain reminds me of the old Black Amos and Andy buffoonish characters who shucked — jived — murdered the King’s English and embarrassed Black folx to no end while entertaining whitey. Take “relative to” out of his vocabulary and it’s cut in half! LOL

I wish Cain luck but he won’t last! The redneck/conservative crowd that BOREtz caters to won’t stay loyal. BOREtz has them clinging to the hope that the Confederacy/South shall rise again! lol

Cain has nothing to offer BORETZ’ core audience — the redneck/rebel-flag-waving-conservatives but buffoonery and a few yucks! Replacing BOREtz who earned his redneck stripes working for Lester “Beatem Upside The Head With Ax Handles” Maddox with a Black buffoon — “C’MON MAN!”

NOW FOR THE GOOD NEWS! With his new prestigious position and $$ — Black man’s “Kryptonite” — blond-blue-eyed bimbo groupies will be throwing themselves at his feet! Hopefully — we won’t see “Herm The Old Player/Ladies’ Man” on an episode of “Cheaters!”

Rock

June 4th, 2012
12:58 pm

Sparks

June 4th, 2012
12:59 pm

Hate? You mean honesty…easily mistaken I guess.

Just wondering

June 4th, 2012
1:01 pm

Maweriman were you raised a racist or did you just become one?

James

June 4th, 2012
1:02 pm

What sad news. Started listening to him 10 years ago and have been hooked ever since. He had the perfect personality for talk radio. No other talk show host comes close to engaging and entertaining listeners the way he does. Cain has some pretty big shoes to fill. But I’m glad it’s not Erickson filling them cause he has the worst personality for talk radio.

Dirty Dawg

June 4th, 2012
1:02 pm

Hey InAtl, I’m afraid the country can only ‘tolerate’ so much from the GOP (Greed/Obstruction/Prejudice) Party. And the worst part is that you and folks like you are proud of what you, and those like your mouthpiece Boortz, have done and are doing to this country. Sadder still is that no matter how far down you take us you’ll never admit you were wrong and will simply blame ‘librals’. Shame on you.

bye

June 4th, 2012
1:04 pm

dre

June 4th, 2012
1:05 pm

LOL! All the Boortz haters hate personal responsibility and freedom. Hysterical. So what if he has a big ego!

atlantan

June 4th, 2012
1:06 pm

Will this mean more or less racism on the show?

bob from account temps

June 4th, 2012
1:07 pm

get rid of cain and hire the kimmer

dre

June 4th, 2012
1:07 pm

Still waiting for your Hussein train to come along and deliver your mortgage and car notes? LOL

atl_native

June 4th, 2012
1:07 pm

I agree with Neal about 70% of the time – but when I disagreed I really disagreed. But I am truely going to miss Neal. Sorry just can’t get into Herman since the – well – you know

radiohead

June 4th, 2012
1:14 pm

I feel like I will lose a good friend. I started listening when I was a dumb 20 something liberal Democrat. He grated on my nerves and my blood pressure rose, but I kept listening. What he was saying finally awakened me from my left thinking stupor and I saw the light! Thank you, Neal Boortz, for enlightening me and showing me the way to right thinking and fiscally conservative ideas. Good luck, my friend and happy travels with your queen! :)

Bob

June 4th, 2012
1:17 pm

Neal, I have enjoyed your program for many years, and wish you and your Wife Donna, amny happy travels. I agree with you…..well most of the time, and i love your perspective on the issues. Congratulations to Herman Cain, you tell it like it is, and look forward to your program.

Best of Luck Neal !!!

Bob (Decatur Native)

WAR EAGLE

June 4th, 2012
1:18 pm

The High Priest rides off into the Fla Sunset. Thank you Talk Master, for telling it like it is even if the liberal left wing camel jockey’s cannot stand to hear the painful truth. Loved hearing your law cases too. Neal put people in their place when the situation arose. Loved it when he slapped down those that praised obama jsut b/c of his skin color. Talk Master, You Rule!

Fun Size

June 4th, 2012
1:19 pm

Finally…..

Maweriman

June 4th, 2012
1:20 pm

just wondering — racist — “A person with a prejudiced belief that one race is superior to others…”
NONE-NADA-ZILCH-NOT ONE of my statements espoused any racial superiority!

BOREtz made me an honorary member of “The Church of the Painful Truth!”
Was Jack Nicholson’s character talking to you? “You can’t handle the truth!” LOL

Fun Size

June 4th, 2012
1:22 pm

LOL…my grandma had a saying for guys like Neal Boortz…she wanted to buy them for what they are worth and sell them for what they think they are worth!! He might have been right in some ways but he was too dang annoying to listen to for any length of time…..

Just wondering

June 4th, 2012
1:24 pm

Maweriman thank you answered the question.

PrezObozo

June 4th, 2012
1:25 pm

Sure going to miss Neal. Its been so refreshing to hear someone thats not a politically correct coward & share their views!

government indoctrinator

June 4th, 2012
1:26 pm

good riddance, talk-tard.

Dick Lark

June 4th, 2012
1:30 pm

Pave over him! Hehe…

JB

June 4th, 2012
1:31 pm

Don’t think Cain will make it. Neal told it like it was, and was outrageous, and by reading this blog, you know it was working. If you were, or are, a taker rather than a producer, a whiner rather than a person who takes responsibility for their own actions, then Neal WAS NOT FOR YOU.

JB

June 4th, 2012
1:34 pm

If you ask all the bashers on here,they would tell you a guy like Ed Schultz on MSNBC is OK. It’s all in the ears of the listener.

P. Fulbright

June 4th, 2012
1:35 pm

I am sorry to say that I will not be listening after Neal leaves. Cain may fill the position, but he cannot replace Neal.

Manny

June 4th, 2012
1:38 pm

I don’t agree with a lot of what Neal Boortz says, but he will be missed. He may say some racist and weird stuff at times, but I’ve heard he’s actually a good guy.

Herman Cain, though… is a big joke.

Sparks

June 4th, 2012
1:42 pm

You may not agree with Boortz, but as one who has listened to him since he was on WRNG, he has NEVER been racist…he does like to “stir the puddin” as he says, but that is because it makes people call in to the show which is what his sponsors want. He isn’t a journalist or a politician…