accessAtlanta

City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP
City & State or ZIP Tonight, this weekend, May 5th...
City & State or ZIP

790/The Zone creates the Red Zone, merging the Stews with Barnhart and Durham

I was off Monday and Tuesday so I’m now catching up.

theredzone_header

We now know what the mid-day show is on 790/The Zone. It’s called “The Red Zone” and airs from 11 a.m. to 2 p.m. (As previously noted, “Mayhem in the AM” adds an hour and goes to 11 a.m., Archer and Bell moves up an hour and goes from 2 to 6 p.m. and John Michaels‘ “Football Night in Atlanta” starts an hour earlier at 6 p.m.)

The 2 Live Stews’ show has now been merged into a show with Tony Barnhart and Wes Durham and others. Or something like that. I was told Monday’s show included Hans Heiserer, one of the fill-ins on the station, along with Ryan and Doug Stewart.

The Stews’ agent Norm Schrutt acknowledged he wasn’t thrilled by this arrangement, which dilutes an already shrinking Stews brand on the station. But he said the brothers are “team players” and are doing what they are told. And after getting their hours cut from three hours to two last year, they do get to be on air for three hours a day again. The Stews have already been dialed back significantly since the new program director Bob Richards took over last year.

This move was partly precipitated by the success of the Barnhart and Durham show, which was pulling in the best ratings on the station. Problem: Barnhart and Durham have other obligations and are basically taking May and June off. This left the Zone in a dilemma: how to fill that three-hour window? They could have just left the schedule as is and use fill-ins in May and June during mid-days. This solution is a bit of a mashup because it means a rotating cast of players from 11 a.m. to 2 p.m. with core regulars.

Andrew Saltzman, the president of the station, said this roundtable-type show gives the station more flexibility. “This is more topic driven and less specifically host driven,” he said.Today, for instance, they’ll have Rick Kamla of NBA TV on as a guest host to talk about the Hawks-Celtics last night. On Monday, they had former Falcons players such as Alge Crumpler and D.J. Shockley on to talk about the NFL draft.  He said Barnhart and Durham will start being heard more on the mid-day show starting the third week of July when football gets hot again.

Saltzman said this move is not a diminished role for the Stews in any way although the “2 Live Stews” namesake has been removed. The noon hour of “The Red Zone” is simulcast on CSS, he noted. He said the show is similar to what the Stews do on ESPN’s “First Take.”

“They’re very talented, entertaining, informative guys,” Saltzman said. “We’re very proud of what they’ve done for the station the past 11, 12 years.”

Will it work? We shall see.

Join my Facebook fan page and Twitter.

By Rodney Ho, Radio & TV Talk

121 comments Add your comment

Growler

May 2nd, 2012
5:33 am

I guess that speaks to the popularity of college football, that Barnhart and Durham are top-rated there. They are consumate pros, but if you’re not into college football, they’re boring. I always switch off 790 at 10am for the first hour of Cowherd. We’ll see if Steak and Co. can come up with a way to keep me tuned in now ’til 11. As for the Stews.. whatever.

Qualiphah Jackson

May 2nd, 2012
7:25 am

Thank the Lord da Stews ain’t am gone like MC Hammer’s $$$$$$$$$

Yea C'mon

May 2nd, 2012
7:41 am

“The 2 Live Stews’ show has now been merged into a show with Tony Barnham and Wes Durham and others.”

It’s Tony Barnhart, not Tony Barnham. Just thought I would point that one out.

Atlaliens

May 2nd, 2012
7:42 am

I guess this is a way to embarrass the Stews 1final time b4 their contracts expire. They are basically filling in for Barnhart n Durham until Aug when fall practice starts. Seems like an inglorious way to end a great 10 year run. Whatever u think of the Stews they where a much needed different voice for this market. I will admit the train kinda went off the tracks went the show went national and the incessant fake fighting became tiresome but they where able to get the most out of interviews instead of the same cliched predictable responses. I like college football but like to hear NBA talk boxing MMA and they gave those sports there needed space as well. Good luck to u guys.

TG

May 2nd, 2012
8:05 am

Good post Atlaliens. I hope and I suspect the Stews are shopping around for other opportunities as we speak. The handwriting is bright red on the walls. Their run with 790 is just about up. 790’s loss.

Greg

May 2nd, 2012
8:42 am

I agree The Stews run is just about up. I have listened to them for ten years. My issue with them is they are too soft with interviews and lacking other sports knowledge. Doug’s shameless love for the Lakers is old. The writing is on the wall. Maybe they can go to 680 like the rest of the disgruntled former 790 hosts.

G

May 2nd, 2012
9:01 am

I like Barnhart and Durham. I also like the 2LIve Stews. However, I DO NOT like them mashed together. Stews have their brand and B&D has theirs. I have different expectations when I listen to them seperately.

Unfortunately, it seems as though Bob (Buba) Richards [program director] is playing a major role in ousting the Stews. Word on the street is he thinks the Stews “brand” is a bad look for the station. It was too “ethnic” and catered too much to a particular demographic.

Take note of the special guests such as Chris Draft, Alge Crumpler, DJ Shokley, etc., because they and others like them will be the Stews replacement. The Zone is trying out different well known black athletes to appease a very digruntled Stews fan base. They think it will work. If it doesn’t, they will move on. A racially diverse listening base is not 790 TheZones top priority.

According to what...

May 2nd, 2012
9:18 am

…Wes and Tony said on their show on Monday (their last day) they are off completely until next Fall, and then they will do their Thursday Southern Football Show – they made it sound as if that is the only “real show” that is still on their schedule, though they said they would be doing some “other stuff” related to football season and that they will have very little, if anything, to do with the Stooges…

So, Ho, try to keep up…

The Magnificent Carnac

May 2nd, 2012
9:20 am

Answer – Rodney and the Real Housewives of Atlanta

Question – Name 7 Ho’s that live in Atlanta

The Ghost of Edward R. Murrow

May 2nd, 2012
9:33 am

Well, I’ll turn the dial in my car radio away from the ‘Stews’ and just wait until it’s Barnhart/Durham, and only Barnhart/Durham.

Hope it won’t take long.

Wonder how many loyal B & D listeners will turn away once they hear the Stews in that time slot, too.

Eddie J

May 2nd, 2012
10:03 am

This to shall pass.

Jsw

May 2nd, 2012
10:19 am

Keep your head up Stews. stand up and stay strong….thats what they fear the most.

PMC

May 2nd, 2012
10:21 am

I’m really proud of “Soon to be Famous” John Michaels.

We can drop that first part now Sam Radin. Good job John.

Thrashers Fan

May 2nd, 2012
10:23 am

Great.

That gives me ANOTHER good season to NOT listen to that station any longer, even though lispy-voiced jerk Steak “Carpetbagger” Shapiro is reason enough.

Just Die Already, 790 The ThugZone.

PMC

May 2nd, 2012
10:25 am

I wish the Stews would return to thier night time to lunchtime roots that made them famous in the first place.

Forget Sports Talk with Hot Sauce…. go back to Shade Tree Sports Talk Radio. It’s tough to keep anything going for 10 years in radio, but back in the early 2000’s the show was fantastic. I’d like to hear more from the people from Monks Corner.

Are you kidding?

May 2nd, 2012
10:27 am

@ Growler…dude you are SO right. I too switch off to listen to the Herd. I LOVE college football, just don’t want to hear about it for 3 hours.

Thrashers Fan

May 2nd, 2012
10:27 am

MLB Network Radio:

It Doesn’t Have Steak Shapiro or Mention Dantanna’s… EVER

Ron Burgundy

May 2nd, 2012
10:29 am

Stews are racist. Doug is such a hater.

Bill wants sports

May 2nd, 2012
10:40 am

Mayhem has not added an hour. Pushed back to 7:00 AM. Atlanta is a bad sports town
because a supposed sports station 790 play old tape recordings from 6:00 – 7:00 AM
when sports fans want to hear about the prior night’s big games and plays. What a joke !
Compelling NBA ( Paul Pierce last night ) MLB ( Braves – Philles ) and 790 has tape recordings as programming first thing in the morning . No other big market city has tape recordings with washed up players and coaches as morning programming.

WB

May 2nd, 2012
10:41 am

A horrible idea. I like both shows but they don’t belong together. It’s pretty insulting to all 4 of the hosts too.

TalkR

May 2nd, 2012
10:41 am

Atlanta sports radio—very weak. Come to New York for the best, 24/7 in talk radio. Hopefully the GM tells these hosts to talk sports and drop the plugs for bars and restaurants on air to get comped meals and drinks—save that stuff for commercials. Can the stews drop the ghetto stuff with “dogs and poodles”? that got old from day 1. Dimino is probably the best and should have his own slot. barnhart/durham—boring as watching grass grow—they say little of interest. I miss the bronx.

@Only1MrGreen

May 2nd, 2012
10:42 am

Ray Charles is dead and blind, but even he can see whats goin on. They first tried to water-down the Stews and make them less black by changing the music that they play, then cut the show down to 2 hours, now they are essentially taken the show away from them and force them to “merge” – ask anybody in Atlanta, and they will tell you how boring the other shows are.

hotstuff

May 2nd, 2012
10:50 am

@bill wants sports,

Bingo!!! I expressed the same thoughts during NFL season when the station would broadcast Wes Durnham call of the previous week Falcon game. Instead of having local or better yet, a national show, to discuss the Saturday night college and upcoming NFL games, we get a stale rehash of what already occured. This seem like something a small town would do for the local high school game. Unbelievable! By the way, i love college football more than NFL but i just can’t stand to hear three hours a day of it. I do listen to Cowherd to get a national perspective.

DMA82

May 2nd, 2012
11:06 am

@ TalkR…..Delta is ready when you are buddy.

Charles

May 2nd, 2012
11:14 am

The Stews…racists who embrace the Thug Nation…and who know little outside of football (NFL) and the NBA…go figure.
Wes Durham the most balanced of the lot.
Tony Barnhart good…but a bit of a regional bias which dictates that he is ignorant to alot of what goes on beyond the SEC and ACC… He is NOT Mr College Football …he is rather Mr Southern College Football.
I like the John Micheal show.
And ofcourse as always…if its so much better in NYC or Boston…you can go back there Dimino, Steak, etc..

Charles

May 2nd, 2012
11:17 am

@TalkR… you can go back to NYC anytime you want…you and about 500,000 other carpetbagging complaining Yankees…most sincerely…

Chuck

May 2nd, 2012
11:23 am

I love how everyone’s implying that 790 the Zone is out to get The Stews because they are too”BLACK” which just goes to prove that people just have no idea how business works. If the Stews were getting great ratings, the bosses would not care if they were SUPER BLACK, is all about GREEN, not BLACK. The problem is their are too many Bubba’s in Georgia that want to hear BullDawg Football talk 24/7. That is why 790 The Zone couldn’t keep the national act, Jim Rome around, because he would not talk 3 hours of SEC football in April.

Chuck

May 2nd, 2012
11:25 am

If you see me wearing a nice pair of shoes, its because i got them at Benny’s shoes.

Chuck

May 2nd, 2012
11:25 am

Go to Applebee’s where you can get the pick-n-pair combo 2 for $20. Best decision I ever made.

Blake

May 2nd, 2012
11:27 am

I haven’t listened to 790 for about ten years now. They should put Rush or Boortz on there and they would get better ratings. Whats up Rodney Hooooooooooooooooooooooo?!?

Chuck

May 2nd, 2012
11:28 am

Quit using my name to spam, you J**K Off.

PMC

May 2nd, 2012
11:34 am

I wish we could get the NFL Red Zone in a radio edition. Sigh.

M915

May 2nd, 2012
11:35 am

I have been a long time listner to the Zone since day 1, Im switching to 680 the Fan. That program director Bob Richards seems like a cocky PUNK.Keep your heads up Stews where ever you two go i will follow. AND IM GONE.

Blake

May 2nd, 2012
11:36 am

What exactly is a Bubba?

PMC

May 2nd, 2012
11:37 am

This is what happens when you let accountants try and run a sports radio station.

Blake

May 2nd, 2012
11:38 am

Hey Chuck, that is a pretty popular name, he may just have the same one. Crazy, I know 2 different Hanks and Steves as well.

Chuck

May 2nd, 2012
11:55 am

Accountants run every business in the world, why if you have no money, you have no business. A bubba is someone who thinks that sports are only 2 things NECK-CAR, I am NASCAR and SEC Football.

PMC

May 2nd, 2012
12:02 pm

How are you going to make money if you can’t generate interest?

Chuck

May 2nd, 2012
12:09 pm

The Stews were on air for over 10 years, they have generated as much interest as they were going to, I tried listening to them quite a few times and they were always shouting and the fake arguement were silly. I go on I heart radio on I-phone and listen to The Dan Patrick Show and then the Jim Rome Show. I gave up on Atlanta sports talk radio, I just couldn’t listen to Bulldog football recruiting reports, in the middle of the NBA championship race, the Stanley Cup race and opening of baseball season. All S.E.C. FOOTBALL ALL THE TIME, 790 The Zone.

G

May 2nd, 2012
12:12 pm

First of all, the biggest problem with the Atlanta sports fan base is……TOO MANY TRANSPLANT RESIDENTS IN THE CITY OF ATALNTA! The local fans here are fine, its just the out of towners that pollute the city with their teams. If anyone has a problem with this great city, then go back to where you’re from.

Chuck

May 2nd, 2012
12:17 pm

I love the Atlanta Sports fans, if you put a crappy product on the field we will stay away, the real bad sports fans are people like the Cubs fans, they will sell out the stadium regardless of how their team is playing, why should the owners make the teams better then. Their is just too much to do, in good weather for us to go to a game were our team sucks.

@Only1MrGreen

May 2nd, 2012
12:27 pm

Ratings are impacted by the time of day the show runs. Stews use to have 4-7 and were doing great, why?, b/c thats the rush hour listeners, people getting off work.. but 1-4, 1-3, folks are at work.. why do you think Mayhem in the AM gets better ratings, 6-10, people are goin to work or gettin ready for work.. “the devil is in the details”

Blue

May 2nd, 2012
12:56 pm

The Stews will probably end up on satellite radio, webcast, segments on Tom Joyner, etc. They certainly have a following. That being said, 790 is definitely gearing up to severe ties with them. Not sure why 790 continues to let their best personalities go. Many of them ending up on 680.

Denver. Listener well former

May 2nd, 2012
1:27 pm

Man this new format suck where is the enthusiasm?, Bruhs if ya’ll leave that lame station Denv
er will follow. And I’m Gone.

Christopher Rude

May 2nd, 2012
1:31 pm

Chuck, I’m with ya on the Pick n Pair lunch combos at Applebees!!

Christopher Rude

May 2nd, 2012
1:32 pm

oh, and more AC/DC!

Christopher Rude

May 2nd, 2012
1:35 pm

Even though Ho’s article isn’t about Steak, how come there arent’ more cheap shots? C’mon sales people!!

fred smith

May 2nd, 2012
1:39 pm

Not happy with the afternoon hour changes as I dont get to hear Arch and Bell any more. John Michaels is absolutely horrible! The other station has on the absolute worst pregame show every night for the Braves so not much choice.

790 is terrible during mid days. Barnhart and Durham are only good during CFB season and the Stews are awful. Easy choice during the mid day.

Mike Bell

May 2nd, 2012
1:41 pm

Doesn’t ANYBODY want to hear more of my howlingly funny impersonations? I think they should add one more hour to my show.

Dr. Jamie Pleasant

May 2nd, 2012
1:45 pm

just talked to city hall. we will not need a permit to protest to bring back the two live stews at the station. Now, we need to decide on a day and time and get enought people. we need at least 100 strong. holla back everybody. Lets do this