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The Bert Show signs with syndication company, seeking expansion

bertshow2012

Bert Weiss and his Bert Show cohorts heard locally on Q100 have signed on with YEA Networks to expand syndication opportunities.

The show, based in Atlanta, is also heard in Nashville and Indianapolis. YEA Networks syndicates “Kidd Kraddick in the Morning” out of Dallas.

This is part of a deal which ensures Weiss will stay with Atlanta-based Cumulus Media for at least a few more years.

Weiss, who joined Q100 at its launch in 2001, last signed a lucrative five-year deal with the station  in 2007. I’m not sure how much he received but given how important his show is to the station and the fact the economy was still afloat, it was definitely good timing for Weiss and his bank account.

Soon after, the media business took a nosedive with radio revenues shrinking by more than 25%. Recovery has been very very slow and big radio companies such as Cumulus and Clear Channel continue to trim, especially in smaller markets.

This is where syndication comes in. This gives smaller stations access to bigger talent at much lower cost than a local show.  While syndication is standard in talk radio and at black-leaning stations, penetration in top 40 has been a little slower. Nonetheless, it’s happening. Kidd Kraddick, who was Weiss’ boss in the 1990s when Weiss was Kraddock’s sidekick,  now has more than 115 affiliates. Elvis Duran out of New York is heard locally on Wild 105.7/96.7 and has more than 20 affiliates.

Weiss first entered syndication two years ago in Nashville, followed by Indianapolis last year. Both are Cumulus stations and ratings have been modest. This new deal will enable Weiss to expand easier to other markets.

So financially, given these new opportunities, Weiss probably did just fine despite the fact many other radio personalities are losing their jobs or taking pay cuts.

YEA CEO George Laughlin said, in a press release: “From our experience with “Kidd Kraddick in the Morning,” we’ve learned that audiences care more about quality content than where the show originates. Bert has assembled a morning show that wins, thanks to their talented cast and compelling content. We are very confident that this show will be a hit in syndication.”

Weiss, who is on vacation this week, couldn’t be reached for comment. His agent Bob Eatman is, too. John Dickey, who runs Cumulus programming, didn’t return an email and call for comment.

Despite aggressive competition from rivals, the Bert Show maintains solid ratings in Atlanta, typically ranking in the top 2 or 3 among 25 to 54 year olds and 18 to 34 year olds. The departure  a year ago of long-standing cast member Melissa Carter (replaced last summer by Kristen Klingshirn) has not appeared to hurt the program.

In related Cumulus Atlanta news, Kicks 101.5 has moved into the Cumulus space, on Johnson Ferry Road, which now houses 680/The Fan, 99X, Q100 and Rock 100.5. This move came on the heels of the Cumulus merger with Citadel, which owned Kicks and 106.7/Atlanta’s Greatest Hits. Greatest Hits, for now, remains at the old studios off Windy Hill and I-75.

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By Rodney Ho, Radio & TV Talk

57 comments Add your comment

Greg

April 3rd, 2012
2:55 pm

Congrats Bert Show!

Grimlock

April 3rd, 2012
3:49 pm

Me, Grimlock, lift my leg on Bert Show.

Grimlock

April 3rd, 2012
3:54 pm

Me, Grimlock, say syndication now let Bert Show be able to brag about themselves, be self-promoting opportunists and annoy radio listeners nationally with inarticulate, non-cerebral conversation.

Bert the Old Perv

April 3rd, 2012
4:33 pm

Great, more dumb blond callers for me to drool over ;-)

Snozz

April 3rd, 2012
4:48 pm

You, Grimlock, say blah blah blahdie blah.
Little bit of sour grapes, maybe? Good on the Bert Show for having something to brag about in the first place. Self-promotion beats no promotion (as it seems You, Grimlock, know all to well), and if you’re going to annoy listeners, you may as well aim high- local is only great if nationally is out of your reach.
As to “… inarticulate, non-cerebral conversation”? I beg to differ. Big time.
While the show was definitely smarter with Melissa on board, Bert & Co. remain one of the few non-talk format shows I know of that is willing to take on hard, complex issues, and break them down, making those issues more accessible to a broader (often younger) audience.
And understanding is good.

FM Fats

April 3rd, 2012
4:50 pm

“This new deal will enable Weiss to expand easier to other markets.” I’m guessing te blog doesn’t have an editor.

I Listen!

April 3rd, 2012
4:53 pm

I love listening to the Bert Show. The only issue I have is Kristin and Wendy sound so much alike, it’s hard for me to tell them apart.

Irongirl

April 3rd, 2012
4:58 pm

I Listen! I’m glad it isn’t just me that can’t tell Kristin and Wendy apart! Occasionally I can, but it really is difficult.

Ouch

April 3rd, 2012
4:59 pm

This means more alimony for Dauler to pay Jessica……ouch….that’s gotta hurt Jeff……

Bert Show Fan

April 3rd, 2012
5:02 pm

@ I Listen! Ditto that on Wendy and Kristin, but Kristin is the less whiny/helium of the two. Wendy may be a nice person, but she DOES NOT have a voice for radio. She sounds like a mutant muppet on helium in those laser hair ads. I want to drop kick my radio’s off button every time her whining ads begin!

Congrat Bert Show!

Kurious Kate

April 3rd, 2012
5:02 pm

Snozz,

With which member of The Bert Show are you sleeping?

With your inability to write in complete (or coherent) sentences, as clearly demonstrated in your rambling post, I initially thought you were Jeff from TBS on here bashing anyone who criticizes or holds you accountable.

Teena

April 3rd, 2012
5:07 pm

‘Self-promoting opportunists’ is almost a necessary trait for a radio personality. Kinda like how accountants should be good at math…? Maybe not your preferred personality type, but it’s necessary. ‘Inarticulate, non-cerebral conversation’ is the format for most stations targeting a popular audience, more specific to one targeting a demo of 18-24 years of age. Something tells me that you are not the demographic that they seek…but, whatever. Reasonable solutions for your morning programming include the area NPR stations- 90.1for news/talk, 91.9 for more music but shorter breaks. Both have news & traffic reports pretty frequently. My personal favorite? Podcasts.

Benjy

April 3rd, 2012
5:24 pm

epic quibble

April 3rd, 2012
5:56 pm

Willie B. was my first gorilla.

Wink

April 3rd, 2012
6:07 pm

Congrats to the Bert Show. They know what they’re doing. Unlike some other stations in town. I just got a research email from B98.5 asking if they should do a “bit” where they read horoscopes on the air. Really?? What’s next radio swap shop???

Jason

April 3rd, 2012
6:36 pm

> This move came on the heels of the Cumulus merger with Citadel,

Great, just what we need, more media consolidation. Thank the heavens that I can stream music to my car stereo and avoid all of this mess.

Will

April 3rd, 2012
6:50 pm

Honestly, I don’t see how they stay on the air in Atlanta, totally obnoxious, I only tune in on the way to work during the 2 minutes they play music. Other than that, not listening.

RegularGuysApologist

April 3rd, 2012
6:52 pm

Even forced banter between The Long-Haired 50-year-old Southern Dandy, SetForLifeLW, ReformedWhiteTrashEVH, and TheOccasionalComedicGeniusTA is 100 times more informative and entertaining than ANYTHING that Bert Weiss plus Chick Crew could muster up five days a week (vacation time excluded).

Steven

April 3rd, 2012
7:00 pm

Kraddick was Weiss’s protege, but Weiss was Kraddick’s sidekick? That sentence doesn’t make any sense. Did you mean to say that Kraddick was Weiss’s mentor?

Rodney Ho

April 3rd, 2012
7:24 pm

@Steven. I reversed it. Weiss is a protege to Kraddock.

Veronica

April 3rd, 2012
8:34 pm

Bert: The show is flat without him. He’s great at what he does. Kudos to Cumulus for recognizing his talent.
Jeff: Stories are so funny, and much of his wit is lost on many. By far the smartest and most informed.
Kristin: Liked her — until she said she would not vote for a woman for president. Then tried to backpeddle and say she wouldn’t vote for any women candidates who have run in the past.
Jenn: Snobby Hobby. Made disparaging remarks about living OTP & referenced “geeky band members.” We should all be as cool as she is.
Wendy: Highly irritating voice. Horrific grammar with the vocabulary of a gnat. So disappointed she’s always in studio now. I change the station if she has a story to tell. Has she ever read a sponsor’s bit after traffic without stumbling? Yesterday, she actually said, “Oh. That didn’t even make sense.” Her “poor me” persona is getting very old.

Congrats to Bert!!!

Joe

April 3rd, 2012
8:42 pm

Burt Show? What is that? The only choice in Atlanta radio is Project 9-6-1, and Kidd Chris. Keep it rocking Foley.

Veronica

April 3rd, 2012
9:01 pm

@Bert Show Fan: Laser hair removal ads are read by Tracey Kinney. She, Marisa (I believe) and Jenn all disagreed with Kristin’s sexist “I wouldn’t vote for a woman for president” remarks. Tracey seems to be informed and well educated, so I like her! Jenn wasn’t in studio that day, so of course Wendy agreed with Kristin — Wendy said she’d never vote for a woman for president either. I do like that Jenn put Kristin in her place when debating the issue.

Yankeegirl

April 3rd, 2012
9:04 pm

I really only like Jeff, Bert is so self absorbed, brags about his affluent lifestyle, I swear he is on vacation more than he works. Snobby Hobby very condescending, Wendy is an idiot who needs to go, no real opinion on Kristin yet.

RegularGuy listener

April 3rd, 2012
9:30 pm

The Regular Guys radio show of years gone by would have been a great program to have in syndication but now it is just listening to Larry Wachs, SouthSideSteve and SeaBass talking about their homosexual experiences and rehashed lame bits that Mr. Wachs thinks is funny and “good radio” when in reality is poor and pathetic. Eric and Tim should have their own show with Eric giving his spin on the news and Tim providing his genuine and funny humor. Tim Andrews is the greatest radio talent in Atlanta.

Ben

April 3rd, 2012
9:44 pm

I hope the new markets won’t mind playing the same bits over and over, two days in a row and sometimes longer. This is Atlanta (major market). Need more talented people on TBS coming up with ideas so they don’t have to repeat so much, especially if the story wasn’t that great the first time around. If it was great – re-run it. And from 5:40 to 5:50 is back-to-back commercials. Go online and look for a news item to discuss. It’s not hard! Other than so many repeats, I like the show.

Southside Seven

April 3rd, 2012
10:13 pm

Hey, my show with Tim Rhodes was syndicated in Cobb, Fulton, Gwinnett, and Clayton Counties. Yeah c’mon. My tummy wummy is feeling better, so I should be back tomorrow. I would have been back today, but Bert is on vacation and I can’t get motivated to come to work if his interns aren’t there for me to tell my charming stories to.

Catch Up....

April 3rd, 2012
10:18 pm

SiriusXM is where its at folks.

ATL Native

April 3rd, 2012
10:18 pm

Thanks to The Bert Show, I am now a satellite radio lifetime subscriber.

Thanks, TBS.

allen981

April 3rd, 2012
10:28 pm

The ‘BS’ needs syndication to accommodate the outsized egos of its intellectually flatulent hosts.

They’re not funny, topical, or even mildly amusing. I pulled them off my presets years ago, yet, remembering the early days, I still wander back a couple of times a month, hoping for something worth listening to.

Alas, my efforts are inevitably in vain. Even when they happen up on a decent idea, the pomposity of them all ruins it. I feel like a high school geek trying to listen in on the discussion at the lunchroom table where the ‘in’ people sit.

It is remarkable that this group of obviously intelligent, skilled, and dedicated people can’t put something more entertaining on the air. I’m certain they’re all nice folks…mostly. (Not sure about Jeff…)

DebDoes

April 3rd, 2012
10:40 pm

Amen (sista, brotha) Wendy and the new girl sounds ‘just alike’….that bums me out since I was a Melissa fan….we need another southern chick on that show!

war eagle

April 3rd, 2012
10:46 pm

What Atlanta needs is to get rid of the Bro and Sista stations that spill hate and replace them with THE GREASEMAN!

Snozz

April 4th, 2012
12:14 am

@Kurious Kate: Nice try, very intelligent comment. No, I’m not sleeping with any of them, and I actually prefer another morning show in the market.
I was on the air here myself until a few years ago (not mornings), and have a great deal of respect for professionals who are good at what they do. The Bert Show is *very* good at what they do.
I’m just not that in to what they do.

gps

April 4th, 2012
4:55 am

yeah, yeah, yeah…I stopped listening when the satrted going syndication. They all have big egos now and act like their s*** doesn’t stink. It’s become “the real housewives of morning talk shows”

TJ

April 4th, 2012
6:34 am

Snobby Hobby? Oh my have you got that wrong! She is far from snobby! She is genuine, truthful, and kind. Jeff keeps me laughing (which we all need more of), Bert is an awesome leader for this group! Kristen and Wendy do sound a lot alike, but they can’t help that. If you really listen to them, you can tell them apart. I love the Bert Show! I applaud them on their show!

Call it like it is

April 4th, 2012
7:19 am

Could care less about the Bert show. Someone above hit it on the head it’s like listening to the real housewifes of Atlanta. blah, blah, blah, no humor, no fun. I caught the Elvis Duran show a couple of weeks ago and now go between them and the regular guys.

Name (required)

April 4th, 2012
7:42 am

TBS….very crummy

Disappointed

April 4th, 2012
8:07 am

It’s a sad world we live in when 90% of the comments on here are talking so negative about everything. People are actually taking time to read an article about a show they don’t like at all just to say how much they hate it or someone on the show. If you don’t like it, why can’t you just ignore the article? You have to let everyone know how much you hate it? So pointless.

Hello bbbbbboys

April 4th, 2012
8:53 am

Good ole’ super agent Bob Eatman always on vacation.

AllyCat

April 4th, 2012
8:59 am

I personally like The Bert Show! They are so much better than the other morning shows in Atlanta, with the exception of the Regular Guys. I am very proud for them and wish them all the best!

Bert

April 4th, 2012
9:00 am

I agree with most of the negative comments. Bert Weiss has a super inflated ego that is over the top. He has TBS (”Tyra Banks Syndrome”). Q100 milks “Bert’s Big Adventure” to make Bert Weiss look like the messiah. Instead of promoting the cause, the hidden agenda is to promote the radio station.

I don’t care if this sounds negative, but if it walks like a duck…

Beth

April 4th, 2012
9:04 am

Am I the only one who finds Kristin obnoxiously annoying? She can hardly say 5 words without giggling through the remainder of the segment. She drives me crazy!

zoe

April 4th, 2012
9:08 am

I remember Bert from his days in Washington, DC with Diamond in the morning. I liked listening to that show. Q100 not so much. Too much silly relationship banter and problems that a 2nd grader could solve.

Mr. Wang (No Offense.)

April 4th, 2012
9:10 am

We need to replace that “dead air” that is The Bert Show each morning with THE KIMMER.

Atlanta Radio needs THE KIMMER back on the air, now more than ever.

Mr. Wang (No Offense.)

April 4th, 2012
9:11 am

The Bert Show = Aural Feces

Bored

April 4th, 2012
9:33 am

The show’s run its course for me. When they went syndicated, the show lost its charm for Atlantans.

TheLazyComic

April 4th, 2012
12:49 pm

Sorry…. but my mornings start at noon.

Crunk

April 4th, 2012
1:17 pm

Since they’re all in the same building now, Bert needs to bring Sari Rose over from Kicks

BertShowListener

April 4th, 2012
1:26 pm

I like the Bert Show with a couple of caveats. I hate Kristen and am super annoyed by Wendy. The whole bit about how they wouldn’t vote for a woman president just shows their ignorance, lack of education, and total lack of confidence in their gender. Ugh, I wanted to reach through the radio and slap them. I’m also super annoyed by the fact that the entire Bert Show seems to take so many vacations! Jeez! Most people with full-time jobs get 2 weeks, these people get more like 2 months! I understand, they need vacations too, but please come up with better stuff than your Best of shows that have been on endless repeat for months.

Jack Diamond

April 4th, 2012
8:23 pm

Fire Wendy! (sorry it took a day, Jeff)