With B98.5’s Christmas bump out of the way, R&B/hip-hop station V-103 returned to its normal spot as Atlanta’s most popular station in January with a 9.8 rating.
That’s the station’s best non-holiday showing since the middle of 2009. It is also No. 1 by a wide margin among 25 to 54 year olds and 18 to 34 year olds. The station, outside of Christmas, has been consistently No. 1 since Arbitron began using people meters three years ago.
B98.5 enjoyed its usual Christmas bump in November and December, jumping to No. 1 while it played classics by Bing Crosby and Andy Williams. But the pop station fell back to earth quickly in January when it returned to Adele and Katy Perry, ranking No. 10 overall.
Here are some other notable trends:
News/talk: AM 750 and 95.5 FM News/Talk WSB, as the market’s No. 2 station, has held steady