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Exclusive: V-103 nabs new mid-day host Egypt Sherrod

Egypt Sherrod

Egypt Sherrod

How did you like Ramona DeBreaux as V-103 mid-day host

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When Ramona DeBreaux was rewarded the mid-day spot on V-103 a year ago, it seemed as if Atlanta’s No. 1 station had finally found the right personality for that time slot.

But management has changed its mind again.

In an exclusive, General Manager Rick Caffey and Program Director Reggie Rouse said they are bringing New York personality Egypt Sherrod down south to take over the 10 a.m. to 2 p.m. slot. She starts Monday, March 19.

“We’ve been looking at her for a long time,” Caffey said. “This was an opportunity to bring a superstar to our station.”

So who is Egypt Sherrod? She most recently hosted mid-days on New York City’s venerable R&B station WBLS-FM. She has done correspondence work for “The Maury Show” and is new host of HGTV’s “Property Virgins.” She also provides pop culture perspective for Atlanta-based CNN and HLN. She married Mike Jackson in 2010 and had a baby girl Kendall last month.

The station is not dumping DeBreaux. Caffey said they will find another place for her.

DeBreaux was a long-time mid-day host on Hot 97.5, which became Hot 107.9. Hot let her go in 2007 but she joined  V-103 in 2008 as a part-time weekend jock and traffic reporter for the Frank & Wanda Show.

Mid-days has been a revolving door for V-103, though it hasn’t affected ratings in any tangible way. In key demographics and overall listeners, V-103 dominates the mid-days no matter who has been on the air.

Magic Man had the slot for several years, followed by Osei the Dark Secret. In 2007, V-103 gave Porsche Foxx, who had the afternoon slot until early 2004 when she was dismissed following a DUI arrest, another chance in the mid-dayh position. She didn’t last long. Less than 18 months later, she was out the door again for mysterious reasons.

V-103 then chose Elle Duncan to handle mid-days in early 2009. That also lasted only 18 months. Duncan was moved to the Frank & Wanda morning show, then back to Ryan Cameron’s afternoon show being let go a few months ago.

After several months of testing different people in 2010 into early 2011, DeBreaux got the gig. She is popular. I’ve never heard a negative word said about her.

Now here we go again.

Interestingly, CBS Radio’s V-103 is investing more money into talent, which is quite a statement in the current frugal radio environment. Sherrod could not have come cheap. How long is her contract and how much money is she making? Caffey won’t say.

The talent pool at V-103 is the deepest in town but their biggest names are not young pups. Frank Ski, Wanda Smith, Cameron and Greg Street are all in their 40s. Still, the station’s ratings remain dominant and that has kept everyone in the game.

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By Rodney Ho, Radio & TV Talk

107 comments Add your comment

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Kirk

February 29th, 2012
1:25 pm

Wow..Am I the first to make a comment? I’m an NPR person, and I’ll hold with the usual criticism of that station to ask how long will this last? Maybe as long as the newly re-vamped CBS This Morning?

Um no

February 29th, 2012
1:28 pm

Seriously, whose idea was this? Egypt was annoying in NY and I don’t really see this lasting long. She might be trying to find a way to enter into the Atlanta market with ambitions of doing bigger things. She’s already on HGTV so I really don’t understand this move at all.

TheDuchess

February 29th, 2012
1:43 pm

Well, good luck to Egypt. I hav nothing else to say except. how in the world is Wanda Smith still on the radio? Numbers must be high because the IQ of her listeners is so low. Sad and shameful!!!

LADY D

February 29th, 2012
1:45 pm

where is Elle Duncan? Everyone leaves except that annoying Wanda Smith.

whocares

February 29th, 2012
1:47 pm

Egypt is HOT. Maybe she came to Atlanta to find me…
Here I am EGYPT!

aPinkLAWYER

February 29th, 2012
1:47 pm

Um no…do these guys ever contemplate that we might want to her a southern voice….I mean really another person who is going to do the Frank Ski “down here” “up north” “Bmore” and all of that Jazz if you don’t like the south then let Delta take you back oooh that’s right you and apparently Egypt cannot make it in major markets so you come to the south where they will let you shine…whatever..Booo. I stopped listening a looong time ago …the last time was when Tara was on there and then about a year of Ms Sophia…….and wanda is not a good southern example she is sorta like a “hermancain” type in reverse…get it?

Zee

February 29th, 2012
1:49 pm

That’s unfortunate, V-103 already has Frank and Wanda in the morning who has no loyalty to Atlanta, they do not cheer or promote anything Atlanta in a positive manner. For example… they are not fans of any Atlanta pro teams, they do not promote the local colleges or local high schools in any manner. Everything with V-103 is about the want-to-be rich and famous. Atlanta is a fun loving town with rich and successful African American who know how to co-exist with everyone. They should have replaced Frank and Wanda and kept Ramona.

RICO

February 29th, 2012
1:49 pm

GET RID OF THAT RACIST FRANK SKI. HE AND WANDA SUCK!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

aPinkLAWYER

February 29th, 2012
1:49 pm

….almost forgot why are the 2livestews no longer on First Take I love Stephen A’s lips but I do not want to his Ernie from Sesame Street look all morning but he is sexy in a puppet why…sorry. luv u stevie a.

Cutty

February 29th, 2012
1:51 pm

You are NOT the Father!

G

February 29th, 2012
1:51 pm

Is this the same Egypt that was a DJ on 92Q in Baltimore?

True Fan

February 29th, 2012
1:52 pm

Ramona is and has always been a great talent. HOT 107.9 was dumb for letting her go. At least V-103 is keeping her around…..She’s definitely an asset for the station. Very friendly voice and she truly knows the craft of being an on-air personality. She’s the best female talent in the Atlanta market.

Dredai

February 29th, 2012
1:52 pm

Even though this is about Egypt and the change, I agree with TheDuchess. How Wanda’s voice is still on the radio is beyond me, smh. I can’t listen to Frank Ski because of that. But that’s neither here nor there. I don’t know Egypt and I hope she does well. If not, I’ll apply for the job and it’s Isley Brothers and EWF all afternoon long, lol

A

February 29th, 2012
1:59 pm

What’s with these names? Egypt, Porsche Foxx, Osei the Dark Secret, Magic Man? Is that what people care about?

libragal

February 29th, 2012
1:59 pm

SMH…there was absolutely nothing wrong with Ramona being in that timeslot…SMH….

Jess

February 29th, 2012
1:59 pm

Trash Wanda.. She isn’t funny! They need someone that will challenge “know-it-all” Frank but provide the comic relief.. Overthem.com! Put Ryan back in the morning and let Frank go play in the kitchen at his restaurant!

Bloodbike

February 29th, 2012
2:01 pm

Egypt is nice on the eyes, but this is radio not video. Wish her nothing but the best. To bad I usually just turn on my ipod when riding in to and home from work. Radio personalities try to sell high priced travel agendas get on my nerve. HINT HINT V103!! It is a freaking recession going on whether they one to admit it or not.

Kat

February 29th, 2012
2:07 pm

Why would someone in a market like NYC, with a hosting gig on HGTV, come down here to Atlanta? I love Atlanta and this lady is beautiful (girl crush), but why leave there? More details please.

Buckhead Betty

February 29th, 2012
2:09 pm

Why is old man Frank Ski still on the air?

Lovey

February 29th, 2012
2:14 pm

I think Egypt is great on tv and wish her the best, but I am sick of v103 mgt and all these changes leave well enough alone. They should have never gotten rid of Joyce Latell. Caffey and Rouse need to get their act together.

Diddy

February 29th, 2012
2:28 pm

I think this might work. Egypt has swag that Atlanta has seem to have lost over the years. We need somebody to bring ATL back to ‘95.

Can someone please tell me where Elle Duncan ended up at? I miss her.

abcd

February 29th, 2012
2:29 pm

I only listen to V-103 for the Entertainment New (6:45 a.m) and the Inspriational Vitamin (6:30 a.m) then it is back to the Ipod because of Wanda’s annoying voice and corny jokes. They should being back Ms. Sophia and give Wonda the boot back to Miami, then I would listen all of my 45 minutes to work.

Real Insider

February 29th, 2012
2:32 pm

Wtf Didn’t Ramona just celebrate record numbers in that slot? Big big ratings What is the problem. Shes beautiful. She’s been out performing all of the jocks and has more endorsements than them all! No respect for true talent and good ppl at that station

katwoman

February 29th, 2012
2:32 pm

Wanda is dumb as a box of rocks and she is not funny. I channel surf and I do try to listen to Wanda and Frank but when Wanda does that laugh – I can’t take it.

Boom Dizzle

February 29th, 2012
2:50 pm

When is Wanda Smith going to moved out the door? Combine her and Frank Ski and you get God awful radio…..

Seriously

February 29th, 2012
2:58 pm

What’s the hold up with canning Frank & Wanda & moving Ryan to the morning slot? Or better yet, just shut down the entire station.

Nicole

February 29th, 2012
3:01 pm

C’mon V103! I was too happy when Ramona got the mid day slot. You guys worked her like a dog before she got that slot! Every weekday, every weekend, every holiday, every day all day all I heard was Ramona and I was like dang! They are really vetting her out to before she gets that slot…then this? This was a bad move…I have watched Property Virgins with Egypt and I HATE IT!!!! Now I have to listen to her down here. I will be Pandora bound from 10-2.

NY2GA

February 29th, 2012
3:05 pm

I’ve been in the ATL for a while and I love it, but for the life of me I can’t understand how Wanda is still on the air. I stopped listening to them because of her…

As an FYI, Egypt is serious, what a great addition. Nothing against Ramona, maybe they will move her to the morning with Frank, replacing Wanda … now that’s a winner.

Diddy

February 29th, 2012
3:09 pm

Frank Ski and Angela Yee would make a great team. If this happens send me a check!

Madeline Murphy

February 29th, 2012
3:18 pm

Another change? Why? Ramona is amazing. I have had the pleasure of meeting her on a few occasions. She known the A. Another person from up North? Ramona is young and fresh. She is the one who is in touch on that radio station.

fubu

February 29th, 2012
3:21 pm

sweet melons!

Radio C

February 29th, 2012
3:21 pm

One correction Rodney- When Porsche Foxx was let go in 2004 she was doing afternoons, not middays.

Miami to Savannah

February 29th, 2012
3:26 pm

Who??? What????

tim

February 29th, 2012
3:28 pm

Who cares?

V103 is “the stupid peoples station”

GaPeachy

February 29th, 2012
3:29 pm

Ok, I really don’t get how they make all these changes but the Always Annoying Fank and Wanda are still on air. V-103 mornings are horrid! I only listen to the Ryan King. Other than that, its 98.5, that the only station i can actually have on with my children in the car. Why is baby make that a** clap on at 7:00 in the morning and 5:00 in the afternoon?

Steve

February 29th, 2012
3:37 pm

When Frank who knows everything and talks down the south and Wanda leave, I will listen. They both are horrible!! BTW I can’t understand why the management doesn’t listen to the audience about their feelings for Frank and Wanda. Its a consistent them that no one can relate to either one of them but yet they are still there

ILIKEMYEARS

February 29th, 2012
3:37 pm

Frank is cool, he has this thing about “name” dropping. The ppl of the A is not impressed with who you know or party with. Wanda, somebody upstairs really like you. I personally have nothing agianst her, but radio is not her “niche”. It is time for a younger generation to take over.

Kai

February 29th, 2012
3:39 pm

I think its a damn shame the way Ramona has been kicked out she was the best, personality, energy, down to earth and just plain GOOD at what she was doing. V-103 you may be keeping her but where at doing the MIDNIGHT hours. What a boomer, LOOSERS!! get it together. The PEOPLE won’t Ramona. You took ELLE with no explanation NOW THIS!

Sage

February 29th, 2012
3:40 pm

I don’t listen to V103 because it’s too pro Obama and just too repetitive but I do know who Ramone is because of HOT 97 and she always has such a positive vibe.Ramona can’t catch a break,the woman tries hard and is good but in the end they replace her with Egypt….

I feel Egypt may be the one to take the place of Frank Ski and stupid “laughing at her own jokes Wanda”….

black girls rock

February 29th, 2012
3:44 pm

why do they keep messing with ramona??? she is really sweet and she keeps taking their mess…reggie rouse, wanda and frank are the ones who need to be replaced!

NY2GA

February 29th, 2012
3:49 pm

Rick, what does Wanda have on you that you are keeping her around?

Think About It

February 29th, 2012
3:50 pm

Could Ramona be replacing the vacationing Wanda Smith?

ron

February 29th, 2012
3:51 pm

get rid of wanda

Arod

February 29th, 2012
3:52 pm

As long as the ratings are there, I don’t think V-103 management care what the ppl of the ATL say or think. It is called the “People’s Station”, what ppl? not the ppl that listen to this crap.

ps…

HOW IN DA HELL DID THEY PUT FRANK AND WANDA ON AT NIGHT, WHO THE HELL WANT TO SEE/HEAR A REPEAT OF THE MORNING CRAP!!!!!
DON’T LEAVE THE BABIES

Think About It

February 29th, 2012
3:52 pm

That picture of Egypt is about 10 years old….or 50 pounds lighter!

gee

February 29th, 2012
3:54 pm

I think Reggie and Rick are clueless and bored. I don’t listen to anyone but Ryan Cameron and even he grates on your nerves from time to time. This station basically plays the same lil Wayne and drake songs over and over..and over..and over again. Not to mention the songs are so sexually suggestive, and cursing is so prevalent that it’s borderline criminal. I know your demographic maybe 16-22 year olds, but we 40 year olds listen to the radio as well. I find myself constantly switching stations just to find something that won’t make my head hurt or make me wonder “why are they playing this?”.

gee

February 29th, 2012
3:55 pm

but…she is smoking HOT!

SR

February 29th, 2012
3:56 pm

Haven’t listened to V-103 in years…Steve Harvey, Michael Baisden!

good ol days

February 29th, 2012
3:56 pm

Mike Roberts in the morning Yeah! Thats all I have to say about that….