After a long, glorious three days, Rock 100.5’s experiment of adding music to the Regular Guys show has ended, host Larry Wachs announced today via Twitter.
The Regular Guys may have been on music stations (save for a brief moment on WGST-AM), but the show itself is purely an entertainment talk show. When Wachs and Eric Von Haessler arrived from Los Angeles to 96rock in 1998, it was forced to play three songs an hour but as soon as the show began moving the needle in ratings, Wachs was able to rid the show of music. (I’m not counting little clips here and there and the occasional music guest.)
But with ratings sagging, Rock 100.5 management decided to add two songs an hour to the mix on Monday.
That’s when things got strange. On Monday, the eight cuts over four hours were all recent tunes by the likes of My Darkest Days and Stone Sour. On Tuesday and Wednesday, they were mostly older classic rock songs by acts such as AC/DC and Guns n’ Roses. Members of the show said nothing about this development. The songs were just thrown in there.
By tomorrow, things will be back to normal.
The station’s music mix overall has been shifting like a Transformer the past week. Last week, they were playing two current songs an hour. Over the weekend, it was almost half, sounding practically like Project 9-6-1. Rock 100.5 was back to two new songs an hour on Monday after 10 a.m.. By yesterday? No current songs at all. It’s now back to a more or less classic rock playlist from six months ago.
Management has been decidedly mum on its decision-making, and I haven’t been able to get a hold of head programming honcho John Dickey, who has been out of town.
More details on the saga here.
By Rodney Ho, Radio & TV Talk