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Quick reversal: Rock 100.5 drops music from the Regular Guys show

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After a long, glorious three days, Rock 100.5’s experiment of adding music to the Regular Guys show has ended, host Larry Wachs announced today via Twitter.

The Regular Guys may have been on music stations (save for a brief moment on WGST-AM), but the show itself is purely an entertainment talk show. When Wachs and Eric Von Haessler arrived from Los Angeles to 96rock in 1998, it was forced to play three songs an hour but as soon as the show began moving the needle in ratings, Wachs was able to rid the show of music. (I’m not counting little clips here and there and the occasional music guest.)

But with ratings sagging, Rock 100.5 management decided to add two songs an hour to the mix on Monday.

That’s when things got strange. On Monday, the eight cuts over four hours were all recent tunes by the likes of My Darkest Days and Stone Sour. On Tuesday and Wednesday, they were mostly older classic rock songs by acts such as AC/DC and Guns n’ Roses. Members of the show said nothing about this development. The songs were just thrown in there.

By tomorrow, things will be back to normal.

The station’s music mix overall has been shifting like a Transformer the past week. Last week, they were playing two current songs an hour. Over the weekend, it was almost half, sounding practically like Project 9-6-1. Rock 100.5 was back to two new songs an hour on Monday after 10 a.m.. By yesterday? No current songs at all. It’s now back to a more or less classic rock playlist from six months ago.

Management has been decidedly mum on its decision-making, and I haven’t been able to get a hold of head programming honcho John Dickey, who has been out of town.

More details on the saga here.

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By Rodney Ho, Radio & TV Talk

33 comments Add your comment

G Funk

February 1st, 2012
6:50 pm

The show is awful, the “talent” on the rest of the programs is awful. The arrogance of the station managers & sales monkeys is unbelievable. Getting what they deserve!

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BFS

February 1st, 2012
7:29 pm

Wow! An hour and 1/2 and you only have one post!

That’s how much people give a crap about The Regular Guys.

As for me…I’ll stick to NPR (Yeah, come on)

BVG

February 1st, 2012
7:39 pm

Just can the show. Its sad to see what they’ve let it become.

BFS

February 1st, 2012
7:46 pm

The Greaseman was funnier! “Bone Dry”

Gresham Brown

February 1st, 2012
8:04 pm

South-side Steve is the reason they’re going south in ratings. Yeah )^$% off!!

vuduchld

February 1st, 2012
8:12 pm

People still listen to the radio? YIKES!!!

Love TRG

February 1st, 2012
8:55 pm

I personally like listening to The Regular Guys and have for years. To each his own. But to ASSume that just because I like listening to TRG on 100.5 means I like listening to the music on 100.5 was pretty lame. I was ready to tune out altogether. So glad they came to their senses VERY quickly.

Freddie Mercury's spirit

February 1st, 2012
9:25 pm

The Regular Guys are “irregular” if you get my drift ! They make me constipated.

How about ditching the lame talk for what they used to call AOR or Album Oriented Rock. Play the Classic Rock but play an album’s deeper tracks instead of the popular tunes we’ve heard a zillion times.

“Bohemian Rhapsody” and “We Are the Champions” are all-time FM classics, but Queen fans would like to hear such lesser known songs as “Spread Your Wings” and “Good Old Fashioned Lover Boy.”

face man

February 1st, 2012
10:00 pm

It was a mistake from the beginning to build your entire station around an incoming morning show. They should’ve done it the other way around. LoveTRG is right-to assume that reg guy fans would automatically like the music format was a mistake

Fix it

February 1st, 2012
10:13 pm

New sketches. Kill the homeless singing thing and regular Guys squares. Less financial and lawyer talk. Southside Steve is starting to seem creepy and he can’t be pulling hotties now anyhow. Dial it back Steve. More strippers. More fun. Dont get axed!!!

Dave H.

February 1st, 2012
11:28 pm

I like the irony that the show is billed as over-the-top, but it’s the subtle wit that’s hilarious. It’s a good, entertaining show. (And I lean liberal – go figure.)

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James Phoenix

February 2nd, 2012
6:29 am

I’m glad the show is on the air. Not everyone listens to V103. Not everyone is black in this town. Like the Real Housewives of Atlanta depict…yeah, c’mon!

NIKKI

February 2nd, 2012
6:41 am

I dont understand the lure now. 10 years ago it was fresh and original. 10 years later you can’t expect to be able to run the same old stuff and still be entertaining. Then add a paid commercial like Oxygen Financial and its over. They are all middle aged men trying to appeal to the twenty-something crowd. Yawn.

Al

February 2nd, 2012
7:18 am

Less music and more Larry! Yay!!!!

ormewood

February 2nd, 2012
8:21 am

Satellite radio

Phone Booth Guy

February 2nd, 2012
8:49 am

JK in Acworth

February 2nd, 2012
12:26 pm

I agree with Love TRG. I listen to the regular guys but don’t listen to rock 100.5 after that. Why? What makes you any different than the river or dave? Classic rock is so overdone in this town. This is why you hear the river and Dave changing their playlists to something more diverse. find your own niche and don’t copy.

KeeKee

February 2nd, 2012
1:11 pm

I think management made the right decision. I really like these guys!!!

Chad

February 2nd, 2012
1:24 pm

I hope that dead cat on Larry’s head in the picture was meant as a joke.

denmark

February 2nd, 2012
2:43 pm

Two stories in four days about these losers? I used to laugh at posters who said Rodney was TRG”s paid press agent, now I wonder if it’s true? What other low ranked morning show, or any other morning show for that matter, gets this much ink?

Qualiphah Jackson

February 2nd, 2012
6:55 pm

I Loves TRG, and Quadafi

move the needle

February 2nd, 2012
7:29 pm

they get the ratings and make the cash—all that matters in radio/tv—-content is irrelevant–just get listeners.

JohnC

February 3rd, 2012
2:44 pm

It’s the same show each day. If you have listened to it for years, so sad for you. they might as well put about 5 shows on repeat and there you have it. How many time can they do Homeless Karoke and get the listeners to laugh? Once? then you move on.

JohnC

February 3rd, 2012
2:46 pm

What Nikki said….

Mike

February 3rd, 2012
9:00 pm

Who cares? ATL radio died long ago…as far as music. I have my CD’s, satellite radio, and ipod. Why would I listen to local radio? I’m a native Atlantan, and I gave up on local radio at least 10 years ago. Nothing ever changes…………..

Ron Burgundy

February 3rd, 2012
9:02 pm

Shana Nita

February 4th, 2012
2:44 pm

will smith dead dec 2011…

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leslie dyer

February 5th, 2012
9:53 am

an old fart like southside steve talking about getting laid is pretty repulsive

Norma Lee

February 6th, 2012
11:33 am

all my fan want to hear me sing hannah banana

God-awful

February 6th, 2012
3:03 pm

TRG haven’t “gotten the ratings” in a long time. That’s why management brought in music. I don’t mind George Stein, but they need to dump Accident Financial and the new “Dramatic Weight Loss” scam (btw, Dramatic Weight Loss is just Atkins with extra-expensive supplements you have to buy from them. Listening to Booch last Friday, it also sound like the fat guys are all getting high doses of laxatives/diuretics–which will help you lose water-weight, but does nothing to get rid of fat. If I were in the challenge, I’d be worried about possible kidney damage.)

Anyways, TRG is now music-free and back to the same ol’ lame-o. Which explains why they’re, like, 17th in Atlanta morning show ratings. But Larry acts like this is a major victory and only he knows how to run a morning show. Idiot.

richard whiskey

February 7th, 2012
11:08 am

hey baldie larry wachs whats with the stupid looking wig