Part-time Atlantan Elton John will appear in a Super Bowl ad with “X Factor” winner Melanie Amaro.
Here’s a press release descriptive of the ad and boy, did the publicist who wrote this really “pour it on.”
Set in a rock-fantasy version of medieval times, the 60 second commercial features Melanie Amaro performing in front of a “royal court of rock,” including Elton John’s character, the King. The ad establishes Pepsi as the brand for people who are not afraid to take a chance, raise their voice and give it their all. It also highlights the fact that Pepsi has an irresistible taste worth challenging a king for. With epic Pepsi scale and a big dose of humor, the commercial ends with a twist and the tagline, “Where there’s Pepsi, There’s Music”.
Part of Amaro’s victory, besides $5 million, was a Pepsi ad.
And since the Super Bowl is now an all-day event, CMT is holding a “Fan Jam” featuring Steven Tyler and Carrie Underwood.
By Rodney Ho, Radio & TV Talk