After five years, B98.5 ended its relationship with syndicated evening show, Delilah, who has dubbed herself “the Queen of Sappy Love Songs.”
Tony Kidd, Cox Radio Atlanta vice president of programming, said given the station’s more contemporary sound the past few months, Delilah’s softer-leaning show was no longer a fit.
At the same time, her show, which aired from 8 p.m. to 1 a.m. near the end of her run, lagged the ratings of most other time slots on the station.
For now, B98.5 will go without a jock during the time slot but is actively looking for a replacement. A syndicated option, Kidd said, is unlikely given the limited options.
Delilah Rene, who lives in the Pacific Northwest, joined the Atlanta airwaves in 1997 on what was then Peach 94.9, a softer version of B98.5. Peach, which became Lite in the early 2000s, was axed in late 2006, and B98.5 picked Delilah’s show up.
For those unfamiliar with her show, she takes requests from fans, frequently those who want to send a dedication out to a loved one or are going through a difficult period in their life. Typically, she’ll pick the song.
In an interview I did in 2008, she said she takes 50 to 100 calls a day but only airs 25, seeking only those that are positive or inspiring. A guy who once dedicated a song to his mistress didn’t make the cut for that reason. Five or six songs an hour are preprogrammed. She picks the other five or six.
You can continue to listen to her on her website, www.delilah.com.
By Rodney Ho, Radio & TV Talk